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8 Performance Max Best Practices You Must Apply
PMax is a powerful tool for advertisers, but it relies on continuous optimization. From setting a clear goal to integrating anti-ad fraud tools, optimize your campaign now and drive more conversions.
August 7, 2024
Articles
8 Performance Max Best Practices You Must Apply
Articles
PMax is a powerful tool for advertisers, but it relies on continuous optimization. From setting a clear goal to integrating anti-ad fraud tools, optimize your campaign now and drive more conversions.
August 7, 2024
Mastering PMAX Campaigns: Easy Guide for Advertisers
Performance Max (PMax) campaigns have transformed the advertising landscape by simplifying the process and delivering impressive results. However, the threat of ad fraud looms large, potentially undermining your campaign's success. This comprehensive guide covers everything you need to know about PMax campaigns, from their fundamentals and setup to optimization strategies and real-world success stories. Most importantly, it delves into the challenges of ad fraud and offers actionable solutions, such as Spider AF's advanced protection techniques, to safeguard your investments and enhance your campaign performance.
July 30, 2024
Articles
Mastering PMAX Campaigns: Easy Guide for Advertisers
Articles
Performance Max (PMax) campaigns have transformed the advertising landscape by simplifying the process and delivering impressive results. However, the threat of ad fraud looms large, potentially undermining your campaign's success. This comprehensive guide covers everything you need to know about PMax campaigns, from their fundamentals and setup to optimization strategies and real-world success stories. Most importantly, it delves into the challenges of ad fraud and offers actionable solutions, such as Spider AF's advanced protection techniques, to safeguard your investments and enhance your campaign performance.
July 30, 2024
A Simple Guide on How to Identify Click Fraud
Fight click fraud and protect your ad budget! Learn how to spot it & defend your campaigns with a layered approach. Check out Spider AF for advanced click fraud protection.
July 18, 2024
Articles
A Simple Guide on How to Identify Click Fraud
Articles
Fight click fraud and protect your ad budget! Learn how to spot it & defend your campaigns with a layered approach. Check out Spider AF for advanced click fraud protection.
July 18, 2024
Types of Click Fraud: Examples & How to Prevent Them
Click fraud takes up to 22% of revenue from marketers. From click farms to domain spoofing, cyber criminals are using different techniques to rob you of traffic and clicks, therefore revenue. Spider AF is here to help you combat them. Check out our article to see exactly how.
July 17, 2024
Articles
Types of Click Fraud: Examples & How to Prevent Them
Articles
Click fraud takes up to 22% of revenue from marketers. From click farms to domain spoofing, cyber criminals are using different techniques to rob you of traffic and clicks, therefore revenue. Spider AF is here to help you combat them. Check out our article to see exactly how.
July 17, 2024
How to Fight Spam Leads in Performance Max Campaigns
Struggling with spam leads in your Performance Max (PMax) campaigns? You're not alone. Many advertisers face this issue, which can significantly impact the effectiveness of their campaigns and waste valuable ad spend. In this blog post, we'll explore the root causes of spam leads in PMax campaigns, including poor ad placements and low-quality websites, and provide actionable strategies to combat them.
July 11, 2024
Articles
How to Fight Spam Leads in Performance Max Campaigns
Articles
Struggling with spam leads in your Performance Max (PMax) campaigns? You're not alone. Many advertisers face this issue, which can significantly impact the effectiveness of their campaigns and waste valuable ad spend. In this blog post, we'll explore the root causes of spam leads in PMax campaigns, including poor ad placements and low-quality websites, and provide actionable strategies to combat them.
July 11, 2024
How to Detect Invalid Traffic on YouTube
This article explores how invalid traffic (IVT) on YouTube hurts advertisers. It explains different types of IVT and how to detect them using YouTube Analytics and specialized tools. It concludes with best practices to avoid IVT and a case study showcasing the benefits of using an anti-IVT tool.
July 3, 2024
Articles
How to Detect Invalid Traffic on YouTube
Articles
This article explores how invalid traffic (IVT) on YouTube hurts advertisers. It explains different types of IVT and how to detect them using YouTube Analytics and specialized tools. It concludes with best practices to avoid IVT and a case study showcasing the benefits of using an anti-IVT tool.
July 3, 2024
Full Guide: What are Made-for-Advertising (MFA) sites?
Digital advertising’s landscape keeps expanding, opening the doors for Made-for-Advertising (MFA) websites to emerge, thus creating significant concern for advertisers. Such sites severely impact the productiveness and professionalism of advertising campaigns by simply generating revenue through ads without showcasing valuable content to users. Any advertisers wanting to protect their ad budgets and engage audiences should understand how MFAs operate.
June 21, 2024
Articles
Full Guide: What are Made-for-Advertising (MFA) sites?
Articles
Digital advertising’s landscape keeps expanding, opening the doors for Made-for-Advertising (MFA) websites to emerge, thus creating significant concern for advertisers. Such sites severely impact the productiveness and professionalism of advertising campaigns by simply generating revenue through ads without showcasing valuable content to users. Any advertisers wanting to protect their ad budgets and engage audiences should understand how MFAs operate.
June 21, 2024
How to Prevent Click Fraud on Google Ads
Discover actionable strategies to safeguard your Google Ads from the costly impact of click fraud. Learn detection techniques, preventive measures, and real success stories.
May 9, 2024
Articles
How to Prevent Click Fraud on Google Ads
Articles
Discover actionable strategies to safeguard your Google Ads from the costly impact of click fraud. Learn detection techniques, preventive measures, and real success stories.
May 9, 2024
Decoding Audience Behavior: Why Are Ads So Annoying?
January 19, 2024
Articles
Decoding Audience Behavior: Why Are Ads So Annoying?
Articles
January 19, 2024
Ecommerce KPIs: Top 5 Marketing Metrics Examples
January 11, 2024
Articles
Ecommerce KPIs: Top 5 Marketing Metrics Examples
Articles
January 11, 2024
Marketing Intelligence Systems: A Comprehensive Guide to Informed Strategies in 2024
January 4, 2024
Articles
Marketing Intelligence Systems: A Comprehensive Guide to Informed Strategies in 2024
Articles
January 4, 2024
Lead Generation vs. Prospecting: Understanding Key Differences and Strategies for Success
December 27, 2023
Articles
Lead Generation vs. Prospecting: Understanding Key Differences and Strategies for Success
Articles
December 27, 2023
How to Calculate LTV of a Customer: A Detailed Guide
December 22, 2023
Articles
How to Calculate LTV of a Customer: A Detailed Guide
Articles
December 22, 2023
Demand Generation KPIs: Your Checklist for Success
December 20, 2023
Articles
Demand Generation KPIs: Your Checklist for Success
Articles
December 20, 2023
Should You Be Bidding on Branded Keywords? Pros and Cons
December 18, 2023
Articles
Should You Be Bidding on Branded Keywords? Pros and Cons
Articles
December 18, 2023
B2B Marketing Measurement: Tools and Tactics for Better ROI
December 16, 2023
Articles
B2B Marketing Measurement: Tools and Tactics for Better ROI
Articles
December 16, 2023
Master the Cost Per Acquisition Formula for Better ROI
December 14, 2023
Articles
Master the Cost Per Acquisition Formula for Better ROI
Articles
December 14, 2023
How Much Should a Company Spend on Marketing: A Thoughtful Analysis
December 12, 2023
Articles
How Much Should a Company Spend on Marketing: A Thoughtful Analysis
Articles
December 12, 2023
How to Lower CPM and Boost Facebook Ads ROI
December 8, 2023
Articles
How to Lower CPM and Boost Facebook Ads ROI
Articles
December 8, 2023
Share of Voice VS Share of Market
December 4, 2023
Articles
Share of Voice VS Share of Market
Articles
December 4, 2023
Mastering Competitor Analysis with LinkedIn Ads Library
February 16, 2024
Articles
Mastering Competitor Analysis with LinkedIn Ads Library
Articles
February 16, 2024
Is Your Google Ads Underperforming? Use Our 10-Step PPC Audit Checklist to Diagnose Hidden Issues
November 29, 2023
Articles
Is Your Google Ads Underperforming? Use Our 10-Step PPC Audit Checklist to Diagnose Hidden Issues
Articles
November 29, 2023
Maximize ROAS: Meaning, Calculation & Optimization
Maximize ROAS with smart strategies: understand its meaning, calculate effectively, and optimize for better ad campaign performance.
March 28, 2024
Articles
Maximize ROAS: Meaning, Calculation & Optimization
Articles
Maximize ROAS with smart strategies: understand its meaning, calculate effectively, and optimize for better ad campaign performance.
March 28, 2024
Unlocking Success in Search Ads: 7 Essential Strategies for Optimization
Search ads have become a go-to avenue for businesses aiming to broaden their customer base and boost sales. However, the fiercely competitive landscape of the online marketplace often poses substantial challenges to achieving desired results.
November 10, 2023
Articles
Unlocking Success in Search Ads: 7 Essential Strategies for Optimization
Articles
Search ads have become a go-to avenue for businesses aiming to broaden their customer base and boost sales. However, the fiercely competitive landscape of the online marketplace often poses substantial challenges to achieving desired results.
November 10, 2023
5 Strategies to Optimize Your CPA Performance
When you aim to enhance your CPA, you can anticipate more effective ad campaigns and improved advertising outcomes. It's vital to grasp various techniques for boosting CPA.
October 31, 2023
Articles
5 Strategies to Optimize Your CPA Performance
Articles
When you aim to enhance your CPA, you can anticipate more effective ad campaigns and improved advertising outcomes. It's vital to grasp various techniques for boosting CPA.
October 31, 2023
CPC vs. CPM: Strategies for Cost-Effective Advertising
In the world of digital advertising, success hinges on a continuous process of refinement and optimization guided by various key performance indicators. Among these, one metric stands out as a critical driver of success: CPC (cost-per-click.)
October 30, 2023
Articles
CPC vs. CPM: Strategies for Cost-Effective Advertising
Articles
In the world of digital advertising, success hinges on a continuous process of refinement and optimization guided by various key performance indicators. Among these, one metric stands out as a critical driver of success: CPC (cost-per-click.)
October 30, 2023
17 Tips To Create A Transparent Marketing Strategy
Consumers value brands that prioritize honesty, and a transparent approach can set you apart from the crowd. Let’s take a look at how to go about integrating transparency into your marketing strategy in a practical way.
September 21, 2023
Articles
17 Tips To Create A Transparent Marketing Strategy
Articles
Consumers value brands that prioritize honesty, and a transparent approach can set you apart from the crowd. Let’s take a look at how to go about integrating transparency into your marketing strategy in a practical way.
September 21, 2023
How To Harness FOMO To Increase Webinar Sign-ups
September 27, 2023
Articles
How To Harness FOMO To Increase Webinar Sign-ups
Articles
September 27, 2023
Revealing Blind Spots in Your Paid Marketing Through Competitor Analysis
In this piece, we'll dive into how competitor analysis is a fantastic way to uncover these hidden gems and potential hurdles. By digging into your competitors' strategies and actions, you get a new viewpoint on your marketing world. This lets you make informed choices that can push your campaigns to levels of success you've never seen before.
September 25, 2023
Articles
Revealing Blind Spots in Your Paid Marketing Through Competitor Analysis
Articles
In this piece, we'll dive into how competitor analysis is a fantastic way to uncover these hidden gems and potential hurdles. By digging into your competitors' strategies and actions, you get a new viewpoint on your marketing world. This lets you make informed choices that can push your campaigns to levels of success you've never seen before.
September 25, 2023
How to Eliminate Unproductive Leads from Your Sales Pipeline
Let’s take a look at the benefits of ridding your pipeline of unproductive leads, identifying the characteristics of bad leads, the alarming dangers of fake leads, and the resources squandered as a result.
September 22, 2023
Articles
How to Eliminate Unproductive Leads from Your Sales Pipeline
Articles
Let’s take a look at the benefits of ridding your pipeline of unproductive leads, identifying the characteristics of bad leads, the alarming dangers of fake leads, and the resources squandered as a result.
September 22, 2023
Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF
Agencies face numerous challenges when it comes to delivering effective advertising campaigns for their clients. Among these obstacles, ad fraud emerges as a constant threat that can damage an agency's credibility and undermine their clients' return on investment (ROI).
September 7, 2023
Articles
Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF
Articles
Agencies face numerous challenges when it comes to delivering effective advertising campaigns for their clients. Among these obstacles, ad fraud emerges as a constant threat that can damage an agency's credibility and undermine their clients' return on investment (ROI).
September 7, 2023
Targeted Advertising & Invasion of Privacy in 2024
Everyone is chasing the elusive dream of reaching the right customers with the perfect pitch. Personalized advertising seems to hold the key to unlocking this dream, allowing marketers to create tailored ads that speak directly to individuals.
September 5, 2023
Articles
Targeted Advertising & Invasion of Privacy in 2024
Articles
Everyone is chasing the elusive dream of reaching the right customers with the perfect pitch. Personalized advertising seems to hold the key to unlocking this dream, allowing marketers to create tailored ads that speak directly to individuals.
September 5, 2023
The Trap of Wasted Ad Spend in PPC Campaigns
We all know that making your PPC campaigns successful doesn’t just mean throwing more money at them. It’s about being smart about where your cash goes.
July 31, 2023
Articles
The Trap of Wasted Ad Spend in PPC Campaigns
Articles
We all know that making your PPC campaigns successful doesn’t just mean throwing more money at them. It’s about being smart about where your cash goes.
July 31, 2023
7 Alternative PPC Ad Platforms To Google & Their Advantages
With Google Ads as the dominant player in the PPC arena, lesser-known platforms often get overlooked by businesses. However, they offer unique opportunities for advertisers to reach specific audiences.
July 26, 2023
Articles
7 Alternative PPC Ad Platforms To Google & Their Advantages
Articles
With Google Ads as the dominant player in the PPC arena, lesser-known platforms often get overlooked by businesses. However, they offer unique opportunities for advertisers to reach specific audiences.
July 26, 2023
The Ultimate List of Free Digital Marketing Tools to Boost Your Performance
Everyone is always on the lookout for tools to enhance their marketing game, right?
July 25, 2023
Articles
The Ultimate List of Free Digital Marketing Tools to Boost Your Performance
Articles
Everyone is always on the lookout for tools to enhance their marketing game, right?
July 25, 2023
Brand Protection ROI: Impact of Brand Safety on Ad Performance
Brand safety has become a top priority for advertisers aiming to protect their reputation, engage with the right audience, and maximize their campaign outcomes.
July 20, 2023
Articles
Brand Protection ROI: Impact of Brand Safety on Ad Performance
Articles
Brand safety has become a top priority for advertisers aiming to protect their reputation, engage with the right audience, and maximize their campaign outcomes.
July 20, 2023
Threads: Pros and Cons for Trailblazing Advertisers on a New Platform
As companies swiftly set up their accounts on Threads and begin sharing content organically, there is an air of uncertainty surrounding this fledgling platform.
July 18, 2023
Articles
Threads: Pros and Cons for Trailblazing Advertisers on a New Platform
Articles
As companies swiftly set up their accounts on Threads and begin sharing content organically, there is an air of uncertainty surrounding this fledgling platform.
July 18, 2023
Digital Ads Copy Optimization – Tried & Tested Tips
Crafting impactful ad copy is essential to capture your audience's attention and drive them to take action.
February 22, 2024
Articles
Digital Ads Copy Optimization – Tried & Tested Tips
Articles
Crafting impactful ad copy is essential to capture your audience's attention and drive them to take action.
February 22, 2024
CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads
Welcome to Spider AF’s step-by-step guide on how to select impactful CTAs that align with your campaign goals. By understanding your audience, crafting persuasive copy, designing visually appealing CTAs, conducting A/B tests, and being mindful of ad fraud, you'll be equipped with the knowledge and strategies to optimize your CTAs and achieve better results in your advertising efforts.
July 13, 2023
Articles
CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads
Articles
Welcome to Spider AF’s step-by-step guide on how to select impactful CTAs that align with your campaign goals. By understanding your audience, crafting persuasive copy, designing visually appealing CTAs, conducting A/B tests, and being mindful of ad fraud, you'll be equipped with the knowledge and strategies to optimize your CTAs and achieve better results in your advertising efforts.
July 13, 2023
7 Secrets to Attracting New Ecommerce Customers
Attracting new customers is what every business wants more of, right? Well, you’re in the right place.
July 6, 2023
Articles
7 Secrets to Attracting New Ecommerce Customers
Articles
Attracting new customers is what every business wants more of, right? Well, you’re in the right place.
July 6, 2023
How To Maximize Google Ads Performance on a Limited Budget
Achieving exceptional results with a limited budget requires a strategic and creative approach.
July 4, 2023
Articles
How To Maximize Google Ads Performance on a Limited Budget
Articles
Achieving exceptional results with a limited budget requires a strategic and creative approach.
July 4, 2023
How & Why Should You Utilize Google Ads Custom Segments
In today's competitive digital marketing landscape, utilizing Google Ads custom segments can give your campaigns the edge they need to stand out and succeed.
June 30, 2023
Articles
How & Why Should You Utilize Google Ads Custom Segments
Articles
In today's competitive digital marketing landscape, utilizing Google Ads custom segments can give your campaigns the edge they need to stand out and succeed.
June 30, 2023
Advanced Strategies for Paid Social Performance and Protection
A robust paid social strategy is crucial for businesses to thrive. By effectively leveraging paid social advertising, you can drive targeted traffic, engage with your audience, and maximize conversions.
June 28, 2023
Articles
Advanced Strategies for Paid Social Performance and Protection
Articles
A robust paid social strategy is crucial for businesses to thrive. By effectively leveraging paid social advertising, you can drive targeted traffic, engage with your audience, and maximize conversions.
June 28, 2023
Fraudulent Bot Networks and Their Effects on Affiliate Marketing
A growing menace threatens the effectiveness and profitability of affiliate marketing campaigns: fraudulent bot networks.
June 16, 2023
Articles
Fraudulent Bot Networks and Their Effects on Affiliate Marketing
Articles
A growing menace threatens the effectiveness and profitability of affiliate marketing campaigns: fraudulent bot networks.
June 16, 2023
Meet The Spider AF Team, Rui Ferreira
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our Director of Engineering who makes sure our internal process runs smoothly, Rui. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
June 12, 2023
Articles
Meet The Spider AF Team, Rui Ferreira
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our Director of Engineering who makes sure our internal process runs smoothly, Rui. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
June 12, 2023
Meet The Spider AF Team, Kohki Miyao
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our Japanese team members in charge of content and SEO, Kohki. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
June 21, 2023
Articles
Meet The Spider AF Team, Kohki Miyao
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our Japanese team members in charge of content and SEO, Kohki. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
June 21, 2023
Optimizing PPC Ads: Overlooked Metrics and Strategies to Apply
When it comes to pay-per-click (PPC) advertising, the success of your campaigns relies heavily on the metrics you choose to measure and optimize.
June 9, 2023
Articles
Optimizing PPC Ads: Overlooked Metrics and Strategies to Apply
Articles
When it comes to pay-per-click (PPC) advertising, the success of your campaigns relies heavily on the metrics you choose to measure and optimize.
June 9, 2023
Top Strategies and Tools to Supercharge Ad Campaign Performance
Staying ahead of the competition requires marketers to go beyond basic strategies and embrace advanced techniques and cutting-edge tools.
June 6, 2023
Articles
Top Strategies and Tools to Supercharge Ad Campaign Performance
Articles
Staying ahead of the competition requires marketers to go beyond basic strategies and embrace advanced techniques and cutting-edge tools.
June 6, 2023
Multi-Platform Advertising: Top Strategies for Expanded Reach
Reaching and engaging a wider audience is essential for successful advertising campaigns. Multi-platform advertising offers a powerful solution, allowing marketers to leverage various channels and platforms to maximize their reach and impact.
May 26, 2023
Articles
Multi-Platform Advertising: Top Strategies for Expanded Reach
Articles
Reaching and engaging a wider audience is essential for successful advertising campaigns. Multi-platform advertising offers a powerful solution, allowing marketers to leverage various channels and platforms to maximize their reach and impact.
May 26, 2023
5 Reasons Why Your Marketing Campaigns Need Spider AF
Marketing campaigns are the backbone of businesses today. With the proliferation of online platforms for advertising, it has become more challenging to keep your marketing campaigns secure from ad fraud.
May 24, 2023
Articles
5 Reasons Why Your Marketing Campaigns Need Spider AF
Articles
Marketing campaigns are the backbone of businesses today. With the proliferation of online platforms for advertising, it has become more challenging to keep your marketing campaigns secure from ad fraud.
May 24, 2023
A Complete Guide to Cross Media Ad Strategies
Unlock the power of cross-platform marketing with expert strategies. Reach diverse audiences, boost engagement, and drive conversions effectively.
March 28, 2024
Articles
A Complete Guide to Cross Media Ad Strategies
Articles
Unlock the power of cross-platform marketing with expert strategies. Reach diverse audiences, boost engagement, and drive conversions effectively.
March 28, 2024
Ad Performance Tracking: Tips & Strategies Using Google Analytics
It's no secret that effective marketing requires data-driven decisions. When it comes to digital advertising, measuring ad performance is critical to understanding the success of your campaigns.
May 17, 2023
Articles
Ad Performance Tracking: Tips & Strategies Using Google Analytics
Articles
It's no secret that effective marketing requires data-driven decisions. When it comes to digital advertising, measuring ad performance is critical to understanding the success of your campaigns.
May 17, 2023
7 Affiliate Marketing Fraud Tactics You Need To Know!
Affiliate marketing is a popular and effective way for businesses to promote their products or services through the help of affiliates. However, with its increasing popularity, affiliate marketing fraud is also on the rise.
May 9, 2023
Articles
7 Affiliate Marketing Fraud Tactics You Need To Know!
Articles
Affiliate marketing is a popular and effective way for businesses to promote their products or services through the help of affiliates. However, with its increasing popularity, affiliate marketing fraud is also on the rise.
May 9, 2023
7 Google Ads Bid Strategies To Make The Most Out Of Your Ad Budget
Google Ads is a powerful platform for businesses of all sizes to reach their target audience and promote their products and services.
May 8, 2023
Articles
7 Google Ads Bid Strategies To Make The Most Out Of Your Ad Budget
Articles
Google Ads is a powerful platform for businesses of all sizes to reach their target audience and promote their products and services.
May 8, 2023
Meet The Spider AF Team, Kapil-Matta
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our latest member of the global sales team, Kapil. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
May 1, 2023
Articles
Meet The Spider AF Team, Kapil-Matta
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our latest member of the global sales team, Kapil. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
May 1, 2023
7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI
When it comes to online advertising, it's important to track your return on investment (ROI). This is where Google Ads Conversion Tracking comes in.
April 27, 2023
Articles
7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI
Articles
When it comes to online advertising, it's important to track your return on investment (ROI). This is where Google Ads Conversion Tracking comes in.
April 27, 2023
10 Tips to Maximize Google Ads Targeting and Segmentation
With the increasing popularity of Google Ads, businesses can reach their target audience and promote their products or services through a variety of targeting and segmentation strategies.
April 25, 2023
Articles
10 Tips to Maximize Google Ads Targeting and Segmentation
Articles
With the increasing popularity of Google Ads, businesses can reach their target audience and promote their products or services through a variety of targeting and segmentation strategies.
April 25, 2023
Meet The Spider AF Team, António Santos
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our youngest member working diligently as a Web Developer and Rugby Player, António. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
April 17, 2023
Articles
Meet The Spider AF Team, António Santos
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our youngest member working diligently as a Web Developer and Rugby Player, António. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
April 17, 2023
How to Optimize Affiliate Marketing Campaigns
Affiliate marketing is a key player in the digital landscape, boasting benefits like brand recognition, low risks, and high ROI. In the US and Canada, it drives 16% of ecommerce sales, with an ROI of 1,400%. However, achieving these benefits requires optimizing campaigns. This guide covers defining objectives, choosing partners, creating compelling content, optimizing websites, tracking performance, adjusting strategies, and preventing ad fraud to maximize your affiliate marketing success.
April 19, 2023
Articles
How to Optimize Affiliate Marketing Campaigns
Articles
Affiliate marketing is a key player in the digital landscape, boasting benefits like brand recognition, low risks, and high ROI. In the US and Canada, it drives 16% of ecommerce sales, with an ROI of 1,400%. However, achieving these benefits requires optimizing campaigns. This guide covers defining objectives, choosing partners, creating compelling content, optimizing websites, tracking performance, adjusting strategies, and preventing ad fraud to maximize your affiliate marketing success.
April 19, 2023
Traffic Bot Types: Good Bots vs Bad Bots in 2023
Bots are software applications that perform automated tasks on the internet. These tasks can range from web scraping, data mining, and content indexing, to automated customer service, and more. Bots have become an integral part of the internet, but not all bots are created equal.
April 14, 2023
Articles
Traffic Bot Types: Good Bots vs Bad Bots in 2023
Articles
Bots are software applications that perform automated tasks on the internet. These tasks can range from web scraping, data mining, and content indexing, to automated customer service, and more. Bots have become an integral part of the internet, but not all bots are created equal.
April 14, 2023
Invalid Traffic: 5 Types Every Digital Marketer Should Know
Discover the hidden threats of fraudulent and fake traffic in digital advertising. Learn about 5 types of invalid traffic and how to combat them effectively to maximize ROI.
April 12, 2023
Articles
Invalid Traffic: 5 Types Every Digital Marketer Should Know
Articles
Discover the hidden threats of fraudulent and fake traffic in digital advertising. Learn about 5 types of invalid traffic and how to combat them effectively to maximize ROI.
April 12, 2023
The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business
Digital advertising has become a critical part of any modern business's marketing strategy, providing a way to reach potential customers and build brand awareness in a highly competitive online marketplace.
April 7, 2023
Articles
The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business
Articles
Digital advertising has become a critical part of any modern business's marketing strategy, providing a way to reach potential customers and build brand awareness in a highly competitive online marketplace.
April 7, 2023
7 SaaS Lead Generation Strategies for Marketing Teams
Local and online businesses share many common traits, including the need to attract new customers for sustainable operations. Hence, the need for an effective lead-generation strategy cannot be overstated.
April 6, 2023
Articles
7 SaaS Lead Generation Strategies for Marketing Teams
Articles
Local and online businesses share many common traits, including the need to attract new customers for sustainable operations. Hence, the need for an effective lead-generation strategy cannot be overstated.
April 6, 2023
How to Acquire High-Quality Ad Leads
We normally connote the word “opportunity” with several things. This includes potential customers, and, of course, the proper sales pitches to draw the attention of these customers.
March 28, 2023
Articles
How to Acquire High-Quality Ad Leads
Articles
We normally connote the word “opportunity” with several things. This includes potential customers, and, of course, the proper sales pitches to draw the attention of these customers.
March 28, 2023
Meet The Spider AF Team, Will Nunan
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our freshest talents spearheading our global marketing team, bringing years of experience in the cybersecurity space, Will. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
March 28, 2023
Articles
Meet The Spider AF Team, Will Nunan
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our freshest talents spearheading our global marketing team, bringing years of experience in the cybersecurity space, Will. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
March 28, 2023
4 Lead Generation Strategies for In-house Marketers
In the pre-Internet era, few companies really needed external referrals from existing customers. That changed dramatically as e-commerce, social media, and online referral networks allowed new companies to sell their goods directly to consumers.
March 28, 2023
Articles
4 Lead Generation Strategies for In-house Marketers
Articles
In the pre-Internet era, few companies really needed external referrals from existing customers. That changed dramatically as e-commerce, social media, and online referral networks allowed new companies to sell their goods directly to consumers.
March 28, 2023
How to Detect and Prevent Lead Generation Fraud
Lead generation fraud is a growing concern among marketing professionals. This article helps you learn how to detect and prevent lead generation fraud with simple, actionable tips.
March 28, 2023
Articles
How to Detect and Prevent Lead Generation Fraud
Articles
Lead generation fraud is a growing concern among marketing professionals. This article helps you learn how to detect and prevent lead generation fraud with simple, actionable tips.
March 28, 2023
Spider AF Interview With NYC EDC
Our CEO Satoko sat down with Andrew Kimball President/CEO and Daniel Clark, Vice President of Partnerships from New York City Economic Development Corporation (NYCEDC). It was fantastic to gain insights into how they work with startups to support and grow their business.
March 22, 2023
Articles
Spider AF Interview With NYC EDC
Articles
Our CEO Satoko sat down with Andrew Kimball President/CEO and Daniel Clark, Vice President of Partnerships from New York City Economic Development Corporation (NYCEDC). It was fantastic to gain insights into how they work with startups to support and grow their business.
March 22, 2023
How to Detect Bot Traffic in Your Ad Campaign & Website
If you rely on online advertising and a website to bring in customers, one of the biggest challenges you face, whether knowingly or not, is bot traffic.
March 22, 2023
Articles
How to Detect Bot Traffic in Your Ad Campaign & Website
Articles
If you rely on online advertising and a website to bring in customers, one of the biggest challenges you face, whether knowingly or not, is bot traffic.
March 22, 2023
Meet The Spider AF Team, Sachin Roy
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our highly skilled DevOps Engineer who makes sure our internal process runs smoothly, Sachin. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
March 21, 2023
Articles
Meet The Spider AF Team, Sachin Roy
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our highly skilled DevOps Engineer who makes sure our internal process runs smoothly, Sachin. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
March 21, 2023
5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions
19th-century department store magnate John Wanamaker said: “half my advertising money has been wasted... the problem was I didn’t know which half.”
March 13, 2023
Articles
5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions
Articles
19th-century department store magnate John Wanamaker said: “half my advertising money has been wasted... the problem was I didn’t know which half.”
March 13, 2023
A Complete Guide on Frequency and Reach in Advertising
Learn how to leverage reach advertising and calculate reach and frequency effectively in your advertising campaigns. Explore strategies to maximize your ad's visibility and engagement while safeguarding against ad fraud.
March 21, 2024
Articles
A Complete Guide on Frequency and Reach in Advertising
Articles
Learn how to leverage reach advertising and calculate reach and frequency effectively in your advertising campaigns. Explore strategies to maximize your ad's visibility and engagement while safeguarding against ad fraud.
March 21, 2024
Why Agencies Should Protect Clients’ Ad Budget From Click Fraud
In recent years, digital advertising has become an increasingly popular way for businesses to reach new audiences and grow their customer base.
March 9, 2023
Articles
Why Agencies Should Protect Clients’ Ad Budget From Click Fraud
Articles
In recent years, digital advertising has become an increasingly popular way for businesses to reach new audiences and grow their customer base.
March 9, 2023
Google Ads Performance Max: Why or Why Not?
Google Ads Performance Max (also called PMax) is a powerful tool that can help businesses achieve better ad performance through automation and machine learning.
March 3, 2023
Articles
Google Ads Performance Max: Why or Why Not?
Articles
Google Ads Performance Max (also called PMax) is a powerful tool that can help businesses achieve better ad performance through automation and machine learning.
March 3, 2023
Meet The Spider AF Team, Azu
Welcome to our 'Meet the Spider AF Team' series! This time, let’s meet one of our key members behind Spider AF’s marketing team, Azu.
March 2, 2023
Articles
Meet The Spider AF Team, Azu
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, let’s meet one of our key members behind Spider AF’s marketing team, Azu.
March 2, 2023
Digital Ad Sizes 2024: Guide to Different Banner Ad Sizes
In the world of digital advertising, one of the most important aspects to consider is the size of your ads. Ad size is a critical component of your ad’s success as it can impact your ad’s visibility, click-through rate, and overall performance.
February 22, 2024
Articles
Digital Ad Sizes 2024: Guide to Different Banner Ad Sizes
Articles
In the world of digital advertising, one of the most important aspects to consider is the size of your ads. Ad size is a critical component of your ad’s success as it can impact your ad’s visibility, click-through rate, and overall performance.
February 22, 2024
What is a GCLID and What Role Does It Play in Google Ads?
If you have ever run a Google Ads campaign, you may have come across the term "GCLID." But what is a GCLID, and what role does it play in Google Ads?
March 1, 2023
Articles
What is a GCLID and What Role Does It Play in Google Ads?
Articles
If you have ever run a Google Ads campaign, you may have come across the term "GCLID." But what is a GCLID, and what role does it play in Google Ads?
March 1, 2023
How The Lack Of Advertisement Performance Transparency Is Costing You Millions
Big tech companies like Google, Facebook, and Microsoft have been facing criticism for their lack of transparency when it comes to ad fraud.
February 28, 2023
Articles
How The Lack Of Advertisement Performance Transparency Is Costing You Millions
Articles
Big tech companies like Google, Facebook, and Microsoft have been facing criticism for their lack of transparency when it comes to ad fraud.
February 28, 2023
Meet The Spider AF Team, Adolfo Ferreira
Welcome back to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our top designers who stays up late every night worrying about our user journey and brand, Adolfo. Read all about Adolfo, his role at Spider AF, and what makes him a valued member of our team.
February 23, 2023
Articles
Meet The Spider AF Team, Adolfo Ferreira
Articles
Welcome back to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our top designers who stays up late every night worrying about our user journey and brand, Adolfo. Read all about Adolfo, his role at Spider AF, and what makes him a valued member of our team.
February 23, 2023
How Do Bots or Invalid Traffic Affect SEO Performance?
As we know, search engine optimization (SEO) is a key factor in driving organic or paid traffic to a website. It is also the essential driving piece that helps our website to rank higher in the search engine results pages (SERPs).
February 20, 2023
Articles
How Do Bots or Invalid Traffic Affect SEO Performance?
Articles
As we know, search engine optimization (SEO) is a key factor in driving organic or paid traffic to a website. It is also the essential driving piece that helps our website to rank higher in the search engine results pages (SERPs).
February 20, 2023
Meet The Spider AF Team, Pedro Rosa
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our talented Software Engineers tirelessly working to fight fraud, Pedro. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
February 16, 2023
Articles
Meet The Spider AF Team, Pedro Rosa
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our talented Software Engineers tirelessly working to fight fraud, Pedro. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
February 16, 2023
The Impact Of Competitors On Your Google Ads Impression Share
Google Ads is one of the most popular PPC advertising platforms, and so naturally there are millions of businesses vying for a piece of the pie.
February 15, 2023
Articles
The Impact Of Competitors On Your Google Ads Impression Share
Articles
Google Ads is one of the most popular PPC advertising platforms, and so naturally there are millions of businesses vying for a piece of the pie.
February 15, 2023
Google Ads Targeting: Potential Customers or Dead Leads?
Is Google Ads worth your effort and budget? Let’s jump into the pros and cons of its targeting, and whether you’re likely to find golden leads or waste your time.
February 14, 2023
Articles
Google Ads Targeting: Potential Customers or Dead Leads?
Articles
Is Google Ads worth your effort and budget? Let’s jump into the pros and cons of its targeting, and whether you’re likely to find golden leads or waste your time.
February 14, 2023
Meet The Spider AF Team, Peter Seabury
Welcome to our 'Meet the Spider AF Team' series! Today, we're showcasing one of our newest talented members behind our ad fraud prevention company, Pete. Get to know his background, their role at Spider AF, and what makes them a valuable member of our team.
February 9, 2023
Articles
Meet The Spider AF Team, Peter Seabury
Articles
Welcome to our 'Meet the Spider AF Team' series! Today, we're showcasing one of our newest talented members behind our ad fraud prevention company, Pete. Get to know his background, their role at Spider AF, and what makes them a valuable member of our team.
February 9, 2023
Here's Why You Should Care About Google Ads Keyword Match Types
Advertising plays a crucial role in reaching and engaging your target audience. Google Ads provides a powerful platform to do just that, but it's important to understand how to control when your ads appear for search campaigns.
February 17, 2023
Articles
Here's Why You Should Care About Google Ads Keyword Match Types
Articles
Advertising plays a crucial role in reaching and engaging your target audience. Google Ads provides a powerful platform to do just that, but it's important to understand how to control when your ads appear for search campaigns.
February 17, 2023
How Can Behavioral Analytics Help Detect Click Fraud?
Behavioral analytics is a powerful tool in the world of digital marketing that provides a deeper understanding of user behavior.
February 8, 2023
Articles
How Can Behavioral Analytics Help Detect Click Fraud?
Articles
Behavioral analytics is a powerful tool in the world of digital marketing that provides a deeper understanding of user behavior.
February 8, 2023
Exposing Click Farms: How to Spot Fake Engagement Fast
Explore what click farms are, their detrimental effects on digital marketing, and methods to detect and prevent them.
March 5, 2024
Articles
Exposing Click Farms: How to Spot Fake Engagement Fast
Articles
Explore what click farms are, their detrimental effects on digital marketing, and methods to detect and prevent them.
March 5, 2024
Impression Share 101: Mastering the Do's and Don'ts
Impression Share, or IS, is a crucial metric in the world of digital advertising. It measures the visibility of your ads and helps you determine if you're making the most of your advertising budget.
February 1, 2023
Articles
Impression Share 101: Mastering the Do's and Don'ts
Articles
Impression Share, or IS, is a crucial metric in the world of digital advertising. It measures the visibility of your ads and helps you determine if you're making the most of your advertising budget.
February 1, 2023
Top Performance Marketing Tips From Lead Digital Marketers
Online advertising is forever changing, in a climate that is unpredictable, and audiences with different priorities to those previously seen.
January 31, 2023
Articles
Top Performance Marketing Tips From Lead Digital Marketers
Articles
Online advertising is forever changing, in a climate that is unpredictable, and audiences with different priorities to those previously seen.
January 31, 2023
How to Detect and Prevent Affiliate Fraud in 2024
Affiliate fraud is a threat to online campaigns. Learn more about affiliate fraud tactics and how to implement simple steps and employ third-party solutions to stop fake clicks and maximize ROI.
May 15, 2024
Articles
How to Detect and Prevent Affiliate Fraud in 2024
Articles
Affiliate fraud is a threat to online campaigns. Learn more about affiliate fraud tactics and how to implement simple steps and employ third-party solutions to stop fake clicks and maximize ROI.
May 15, 2024
Spider AF's Antonio representing Portugal at the Rugby World Cup
Spider Labs is proud to announce that software engineer António Machado Santos, who works at the Portuguese office, has been selected as a player candidate for the Portugal national rugby team.
January 23, 2023
Articles
Spider AF's Antonio representing Portugal at the Rugby World Cup
Articles
Spider Labs is proud to announce that software engineer António Machado Santos, who works at the Portuguese office, has been selected as a player candidate for the Portugal national rugby team.
January 23, 2023
How Bounce Rates Are Linked to Advertising Fraud
While there has been much discussion about the correlation between bounce rates and SEO rankings, less has been said about whether higher bounce rates are indeed a sign of ad fraud.
January 12, 2023
Articles
How Bounce Rates Are Linked to Advertising Fraud
Articles
While there has been much discussion about the correlation between bounce rates and SEO rankings, less has been said about whether higher bounce rates are indeed a sign of ad fraud.
January 12, 2023
11 Tips to Reduce Bounce Rate on Your Website
The definition of a high bounce rate hasn't changed over the years, even though what it means to a business has. A website's bounce rate is the percentage of web users who visit a site, land on one page and leave without visiting another.
January 12, 2023
Articles
11 Tips to Reduce Bounce Rate on Your Website
Articles
The definition of a high bounce rate hasn't changed over the years, even though what it means to a business has. A website's bounce rate is the percentage of web users who visit a site, land on one page and leave without visiting another.
January 12, 2023
What You Need to Know About Brand Safety and Protection
Brand safety is more important than ever before. Your reputation and revenue are at stake. Read this article to learn how to protect against potential threats.
December 15, 2022
Articles
What You Need to Know About Brand Safety and Protection
Articles
Brand safety is more important than ever before. Your reputation and revenue are at stake. Read this article to learn how to protect against potential threats.
December 15, 2022
How Affiliate Fraud Affects Affiliate Marketing Networks
Affiliate marketing fraud is now a $3.4 billion problem. Amongst the unfortunate fallouts of affiliate fraud are the monetary losses it inflicts on both merchants and affiliate marketing networks.
December 14, 2022
Articles
How Affiliate Fraud Affects Affiliate Marketing Networks
Articles
Affiliate marketing fraud is now a $3.4 billion problem. Amongst the unfortunate fallouts of affiliate fraud are the monetary losses it inflicts on both merchants and affiliate marketing networks.
December 14, 2022
6 Ways Ad Fraud Affects E-Commerce Businesses
E-commerce businesses need to invest in ad fraud prevention solutions to protect their brand reputation and revenue streams. By learning about the threat posed by ad fraud and fighting back, companies are helping the advertising industry as a whole, thwarting malicious actors, and making the internet a safer place.
December 13, 2022
Articles
6 Ways Ad Fraud Affects E-Commerce Businesses
Articles
E-commerce businesses need to invest in ad fraud prevention solutions to protect their brand reputation and revenue streams. By learning about the threat posed by ad fraud and fighting back, companies are helping the advertising industry as a whole, thwarting malicious actors, and making the internet a safer place.
December 13, 2022
Click Fraud in Performance Advertising & Prevention
Learn how click fraud impacts performance advertising and discover the power of Spider AF in safeguarding your campaigns from fraudulent activity.
April 4, 2024
Articles
Click Fraud in Performance Advertising & Prevention
Articles
Learn how click fraud impacts performance advertising and discover the power of Spider AF in safeguarding your campaigns from fraudulent activity.
April 4, 2024
Affiliate Cookie Stuffing: Detection & Prevention
Cookie stuffing works because most fraudsters run small-scale operations with different publisher accounts, making them invisible under the radar. But even those who run large operations often get away with it.
March 22, 2024
Articles
Affiliate Cookie Stuffing: Detection & Prevention
Articles
Cookie stuffing works because most fraudsters run small-scale operations with different publisher accounts, making them invisible under the radar. But even those who run large operations often get away with it.
March 22, 2024
What is Cookie Stuffing? Methods & Effects
There is a growing number of ad fraud prevention tools, each more refined to tackle a distinct category of fraud. Cookie stuffing fraud is one of them and entails a number of methods to be executed. In this article, we'll go through these methods and cover the effects of cookie stuffing.
November 2, 2022
Articles
What is Cookie Stuffing? Methods & Effects
Articles
There is a growing number of ad fraud prevention tools, each more refined to tackle a distinct category of fraud. Cookie stuffing fraud is one of them and entails a number of methods to be executed. In this article, we'll go through these methods and cover the effects of cookie stuffing.
November 2, 2022
Why Your Black Friday Ad Campaign Should Be Click Fraud Protected
Companies running Black Friday deals might record increased traffic and conversions than usual, but nearly one-third of what is considered organic online shoppers are fake. Let's explore why you should protect your Black Friday campaigns from click and similar frauds, and how proactive measures can help your business around Black Friday and long after the shopping season.
November 2, 2022
Articles
Why Your Black Friday Ad Campaign Should Be Click Fraud Protected
Articles
Companies running Black Friday deals might record increased traffic and conversions than usual, but nearly one-third of what is considered organic online shoppers are fake. Let's explore why you should protect your Black Friday campaigns from click and similar frauds, and how proactive measures can help your business around Black Friday and long after the shopping season.
November 2, 2022
Fraudulent Click Rate Cut by 62% on Google Search Campaigns
July 16, 2024
Use Cases
Fraudulent Click Rate Cut by 62% on Google Search Campaigns
Use Cases
July 16, 2024
A Journey to Superior Customer Acquisition with Spider AF
In the competitive world of real estate, standing out and acquiring high-quality leads is paramount. Real Estate Shop Nakajitsu, a leading brokerage firm in Japan, faced significant challenges in its digital marketing efforts, from rising ad costs to the detrimental impact of ad fraud. Seeking innovative solutions, they turned to Spider AF to enhance their advertising efficiency and drive better results. This case study explores their journey, the obstacles they faced, and the remarkable improvements achieved with Spider AF.
June 6, 2024
A Journey to Superior Customer Acquisition with Spider AF
In the competitive world of real estate, standing out and acquiring high-quality leads is paramount. Real Estate Shop Nakajitsu, a leading brokerage firm in Japan, faced significant challenges in its digital marketing efforts, from rising ad costs to the detrimental impact of ad fraud. Seeking innovative solutions, they turned to Spider AF to enhance their advertising efficiency and drive better results. This case study explores their journey, the obstacles they faced, and the remarkable improvements achieved with Spider AF.
June 6, 2024
$2,894 Loss Detected in 3 Days Through PMAX!
Savas Tutumlu
May 10, 2024
Use Cases
$2,894 Loss Detected in 3 Days Through PMAX!
Use Cases
Savas Tutumlu
May 10, 2024
Saving $1M Annually – E.N. Japan's Success with Ad Fraud Prevention
Interview with Souma Tanaka, Executive Officer and Director of Digital Marketing at E.N. Japan, on using "Spider AF" to combat ad fraud. Uncovering potential losses of $1.37 million annually and significantly reducing wasted ad spend. Discover why they chose Spider AF and its positive impact on their marketing efficiency.
Use Cases
Saving $1M Annually – E.N. Japan's Success with Ad Fraud Prevention
Use Cases
Interview with Souma Tanaka, Executive Officer and Director of Digital Marketing at E.N. Japan, on using "Spider AF" to combat ad fraud. Uncovering potential losses of $1.37 million annually and significantly reducing wasted ad spend. Discover why they chose Spider AF and its positive impact on their marketing efficiency.
Saison Fundex: Utilizing Spider AF to Combat Ad Fraud
Saison Fundex is a financial services company operating in personal and corporate financing as well as real estate finance. As part of the Credit Saison Group, the company offers a wide range of financing services, including real estate collateral loans and leasebacks.
June 13, 2023
Use Cases
Saison Fundex: Utilizing Spider AF to Combat Ad Fraud
Use Cases
Saison Fundex is a financial services company operating in personal and corporate financing as well as real estate finance. As part of the Credit Saison Group, the company offers a wide range of financing services, including real estate collateral loans and leasebacks.
June 13, 2023
Vitabrid Japan Implements Spider AF to Counter Unauthorized Resale
Vitabrid Japan, a D2C venture company specializes in developing and distributing skincare and nutraceutical products. They sell their products through a subscription business model where customers make repeat purchases.
June 20, 2023
Use Cases
Vitabrid Japan Implements Spider AF to Counter Unauthorized Resale
Use Cases
Vitabrid Japan, a D2C venture company specializes in developing and distributing skincare and nutraceutical products. They sell their products through a subscription business model where customers make repeat purchases.
June 20, 2023
Tackling Ad Fraud at a Large E-commerce Company: A $75 Million Story
A recognized leader in the e-commerce sector, our subject enterprise specializes in a broad array of high-quality, original products, including cosmetics and dietary supplements. With an annual turnover of $75 million, the company sets aside a significant $23.8 million for advertising expenses, signifying its commitment to creating a strong brand presence.
June 15, 2023
Use Cases
Tackling Ad Fraud at a Large E-commerce Company: A $75 Million Story
Use Cases
A recognized leader in the e-commerce sector, our subject enterprise specializes in a broad array of high-quality, original products, including cosmetics and dietary supplements. With an annual turnover of $75 million, the company sets aside a significant $23.8 million for advertising expenses, signifying its commitment to creating a strong brand presence.
June 15, 2023
KDDI Web Communications: Tackling Ad Fraud with Limited Resources
KDDI Web Communications, a subsidiary of the KDDI Group, is renowned for its advanced solutions catering to businesses of all sizes. From CPI for rental servers to SSL encryption and website builder Jimdo, they offer a diverse range of products.
June 8, 2023
KDDI Web Communications: Tackling Ad Fraud with Limited Resources
KDDI Web Communications, a subsidiary of the KDDI Group, is renowned for its advanced solutions catering to businesses of all sizes. From CPI for rental servers to SSL encryption and website builder Jimdo, they offer a diverse range of products.
June 8, 2023
How Ad Fraud Prevention Boosted ROAS by 228% and CVR by 217%
Starcraft is a prominent web media operator that specializes in providing comparison-based information to assist users in selecting products or services.
May 30, 2023
Use Cases
How Ad Fraud Prevention Boosted ROAS by 228% and CVR by 217%
Use Cases
Starcraft is a prominent web media operator that specializes in providing comparison-based information to assist users in selecting products or services.
May 30, 2023
MJB Marketing Stands Up To Ad Fraud With Spider AF
Matthew Beucler is the owner of MJB Marketing, an agency that specializes in lead generation, particularly in the medical, legal, and travel spaces.
March 14, 2023
Use Cases
MJB Marketing Stands Up To Ad Fraud With Spider AF
Use Cases
Matthew Beucler is the owner of MJB Marketing, an agency that specializes in lead generation, particularly in the medical, legal, and travel spaces.
March 14, 2023
Digital Identity
Digital Identity, a company listed on the stock exchange seven years after its founding, provides a wide range of digital marketing strategies and advertising operations.
February 23, 2023
Digital Identity
Digital Identity, a company listed on the stock exchange seven years after its founding, provides a wide range of digital marketing strategies and advertising operations.
February 23, 2023
Ateam’s Approach to Minimizing Invalid Clicks and Saving Resources
Ateam is a technology company that designs, develops, and operates games, applications, and an e-commerce site focused on connecting people. Their media platforms have gained a loyal following and they have recently implemented advertising operations to attract more users and help advertisers reach their target audiences.
February 20, 2023
Use Cases
Ateam’s Approach to Minimizing Invalid Clicks and Saving Resources
Use Cases
Ateam is a technology company that designs, develops, and operates games, applications, and an e-commerce site focused on connecting people. Their media platforms have gained a loyal following and they have recently implemented advertising operations to attract more users and help advertisers reach their target audiences.
February 20, 2023
Case Study: Gentle Renegades and Spider AF
Gregory Valdez is the owner of Gentle Renegades, a digital marketing consultancy based in Houston, Texas. Gentle Renegades specializes in paid media and digital marketing services, with a focus on performance and growth-based solutions for clients with a digital presence.
January 26, 2023
Use Cases
Case Study: Gentle Renegades and Spider AF
Use Cases
Gregory Valdez is the owner of Gentle Renegades, a digital marketing consultancy based in Houston, Texas. Gentle Renegades specializes in paid media and digital marketing services, with a focus on performance and growth-based solutions for clients with a digital presence.
January 26, 2023
Enhancing Fraud Detection through Advanced Large Data Analysis
i-mobile Co.,Ltd. provides an advertising delivery system [i-mobile] to internet used on smartphones and PCs. Launching the foremost ad network on mobile devices in the industry and currently operating the most premier service in Japan, we look at the reason why i-mobile has decided to introduce Spider AF. Ad Platform Business HQ. We talked with i-mobile’s Chief Executive Officer, Mr. Kai.
July 24, 2017
Use Cases
Enhancing Fraud Detection through Advanced Large Data Analysis
Use Cases
i-mobile Co.,Ltd. provides an advertising delivery system [i-mobile] to internet used on smartphones and PCs. Launching the foremost ad network on mobile devices in the industry and currently operating the most premier service in Japan, we look at the reason why i-mobile has decided to introduce Spider AF. Ad Platform Business HQ. We talked with i-mobile’s Chief Executive Officer, Mr. Kai.
July 24, 2017
How Dating App "with" Leveraged SDK Data for Fraud Protection
We Sat Down To Talk With Marketers From Matching App 「with」! Using SDK Data for Fraud Protection. On April 11th (Thursday) Repro and Phybbit co-sponsored a seminar called 「Ad Fraud and Internal App Marketing」.
April 25, 2019
Use Cases
How Dating App "with" Leveraged SDK Data for Fraud Protection
Use Cases
We Sat Down To Talk With Marketers From Matching App 「with」! Using SDK Data for Fraud Protection. On April 11th (Thursday) Repro and Phybbit co-sponsored a seminar called 「Ad Fraud and Internal App Marketing」.
April 25, 2019
SSP Operator: Ensuring Inventory Quality and Transparency
Japan’s biggest SSP operator, adstir. Today we talked with Mr. Nagata, a supply operations manager, about how he uses SpiderAF to combat ad fraud.
April 8, 2020
Use Cases
SSP Operator: Ensuring Inventory Quality and Transparency
Use Cases
Japan’s biggest SSP operator, adstir. Today we talked with Mr. Nagata, a supply operations manager, about how he uses SpiderAF to combat ad fraud.
April 8, 2020
How Porters Reduced Invalid Leads by 95% with Spider AF
“I’d never heard of the word ‘ad fraud.’ “I was beyond shocked when I learned that we’d received 90 invalid leads in a single month from our ads.” So says Ms. Kusahara of Porters Corporation. But thanks to Spider AF, she was able to reduce her company’s workload and improve CPA.
December 23, 2021
Use Cases
How Porters Reduced Invalid Leads by 95% with Spider AF
Use Cases
“I’d never heard of the word ‘ad fraud.’ “I was beyond shocked when I learned that we’d received 90 invalid leads in a single month from our ads.” So says Ms. Kusahara of Porters Corporation. But thanks to Spider AF, she was able to reduce her company’s workload and improve CPA.
December 23, 2021
Thousand Dollars Worth of Damage From Ad Fraud!
Drecom is a company that does business with the game, advertising, and web industries. Since last December, they have been using SpiderAF to help strengthen their fraud protections. Today we’ll be talking with the leader of Drecom’s production group, Mr. Kondo along with specialist, Mr. Suzuki!
March 18, 2019
Use Cases
Thousand Dollars Worth of Damage From Ad Fraud!
Use Cases
Drecom is a company that does business with the game, advertising, and web industries. Since last December, they have been using SpiderAF to help strengthen their fraud protections. Today we’ll be talking with the leader of Drecom’s production group, Mr. Kondo along with specialist, Mr. Suzuki!
March 18, 2019
Social Game Developer Company: Tutorial Breakthrough Rates Up x8!
About 40% of all ad fraud was detected in the trial ad fraud diagnosis (free trial) that Spider AF introduced last September. In today’s article, we’ll be listening to the voices of actual advertisers in an anonymous interview.
January 7, 2019
Use Cases
Social Game Developer Company: Tutorial Breakthrough Rates Up x8!
Use Cases
About 40% of all ad fraud was detected in the trial ad fraud diagnosis (free trial) that Spider AF introduced last September. In today’s article, we’ll be listening to the voices of actual advertisers in an anonymous interview.
January 7, 2019
How All Connect Reduced Monthly Ad Costs by $20,000 USD with Spider AF
Meet ALL CONNECT, Ltd., developer of internet connection distribution projects with among the top market share in Japan. We recently had a chance to sit down with its manager in charge of market unification to ask him about how he implemented Spider AF’s anti-fraud methods and what the results were.
January 27, 2022
Use Cases
How All Connect Reduced Monthly Ad Costs by $20,000 USD with Spider AF
Use Cases
Meet ALL CONNECT, Ltd., developer of internet connection distribution projects with among the top market share in Japan. We recently had a chance to sit down with its manager in charge of market unification to ask him about how he implemented Spider AF’s anti-fraud methods and what the results were.
January 27, 2022
How Ad Fraud Prevention Minimized Risk & Improved ROAS by 160%
SmartNews, a popular news app founded in Tokyo, has surpassed 50 million downloads since its inception in 2012. In order to expand their brand awareness and acquire new users, they have implemented ad fraud countermeasures in parallel while scaling CPI network user acquisition campaigns. In this blog, we sat down with SmartNews’ Marketing Manager, Takashi Amitani, to talk about their specific initiatives.
August 25, 2020
Use Cases
How Ad Fraud Prevention Minimized Risk & Improved ROAS by 160%
Use Cases
SmartNews, a popular news app founded in Tokyo, has surpassed 50 million downloads since its inception in 2012. In order to expand their brand awareness and acquire new users, they have implemented ad fraud countermeasures in parallel while scaling CPI network user acquisition campaigns. In this blog, we sat down with SmartNews’ Marketing Manager, Takashi Amitani, to talk about their specific initiatives.
August 25, 2020
Benefits of a United Advertiser and Agency Response to Ad Fraud
Today we’ll be talking with Ryo Ueno (right), who is part of Funplex Inc.’s Marketing Communication Group/Product Marketing team and Gree Group Inc. Japan Game Division/Marketing group, and Drecom Inc.’s WEB advertising division group chairman, Satoshi Kameoka (left).
August 27, 2019
Use Cases
Benefits of a United Advertiser and Agency Response to Ad Fraud
Use Cases
Today we’ll be talking with Ryo Ueno (right), who is part of Funplex Inc.’s Marketing Communication Group/Product Marketing team and Gree Group Inc. Japan Game Division/Marketing group, and Drecom Inc.’s WEB advertising division group chairman, Satoshi Kameoka (left).
August 27, 2019
How Mynet Utilized Spider AF to Eliminate Ad Fraud
Mynet is a smartphone game development/operations company. Today we’ll be talking with Mynet’s Chief Business Planner, Ms. Tanaka and Business Planner, Mr. Shiota.
April 4, 2019
Use Cases
How Mynet Utilized Spider AF to Eliminate Ad Fraud
Use Cases
Mynet is a smartphone game development/operations company. Today we’ll be talking with Mynet’s Chief Business Planner, Ms. Tanaka and Business Planner, Mr. Shiota.
April 4, 2019
Respond quickly to ad fraud with limited resources with Spider AF
Privately held and headquartered in Silicon Valley with offices around the globe, MOLOCO, Inc., empowers mobile apps to run their own advertising business by providing all of the required components as a cloud service.
March 30, 2020
Use Cases
Respond quickly to ad fraud with limited resources with Spider AF
Use Cases
Privately held and headquartered in Silicon Valley with offices around the globe, MOLOCO, Inc., empowers mobile apps to run their own advertising business by providing all of the required components as a cloud service.
March 30, 2020
Using Spider AF as a Third-Party Tool to Strengthen Against Ad Fraud!
As one of the largest smartphone-specific CPI ad networks in Japan and a CPA ad network with a large number of projects, Zucks Co provides performance-based affiliate marketing for posts on blogs and sites.
December 20, 2018
Use Cases
Using Spider AF as a Third-Party Tool to Strengthen Against Ad Fraud!
Use Cases
As one of the largest smartphone-specific CPI ad networks in Japan and a CPA ad network with a large number of projects, Zucks Co provides performance-based affiliate marketing for posts on blogs and sites.
December 20, 2018
Interspace X-lift: Faster, Cost Efficient Ad Fraud Detection With Spider AF
After introducing Spider AF, I think it was great that all members could now easily understand/grasp what kind of web providers were suspected of fraud and for what reason because there was now an admin screen where we could monitor the numbers.
August 8, 2018
Use Cases
Interspace X-lift: Faster, Cost Efficient Ad Fraud Detection With Spider AF
Use Cases
After introducing Spider AF, I think it was great that all members could now easily understand/grasp what kind of web providers were suspected of fraud and for what reason because there was now an admin screen where we could monitor the numbers.
August 8, 2018
Losing $7,000 in 13 days - No excuses not to use Spider AF
Talking about the clothing business, Yofuko-no-Aoyama (Aoyama Clothing) ranks amongst the top in Japan. The company continues to thrive with increasing investments in new businesses such as offline-2-online (o2o) and digital transformation (DX), and it currently boasts the No.1 market share in the clothing industry in the country.
August 5, 2021
Use Cases
Losing $7,000 in 13 days - No excuses not to use Spider AF
Use Cases
Talking about the clothing business, Yofuko-no-Aoyama (Aoyama Clothing) ranks amongst the top in Japan. The company continues to thrive with increasing investments in new businesses such as offline-2-online (o2o) and digital transformation (DX), and it currently boasts the No.1 market share in the clothing industry in the country.
August 5, 2021
Combatting Ad Fraud: Detecting 107 Invalid Clicks in 12 Days
Company A detected 107 invalid clicks in less than two weeks of using Spider AF’s trial. Recuperating about 3% of their total advertising costs, this is a story of how they fought and overcame ad fraud.
August 16, 2021
Use Cases
Combatting Ad Fraud: Detecting 107 Invalid Clicks in 12 Days
Use Cases
Company A detected 107 invalid clicks in less than two weeks of using Spider AF’s trial. Recuperating about 3% of their total advertising costs, this is a story of how they fought and overcame ad fraud.
August 16, 2021
F@N Communications Reducing Ad Fraud Detection Time By 80%
Not only reduce man-hours for tasks but also accumulate know-how against new fraud. F@N Communications, Inc. is a company that provides ad network services to affiliate advertising services such as A8.net and Moba8.net for smartphones. This time we’ll be talking with Mr. Asami – a project manager from the business division of “nend”, Japan’s premier smartphone ad network – about fraud protection and their circumstances that lead to adopting Spider AF.
July 27, 2017
Use Cases
F@N Communications Reducing Ad Fraud Detection Time By 80%
Use Cases
Not only reduce man-hours for tasks but also accumulate know-how against new fraud. F@N Communications, Inc. is a company that provides ad network services to affiliate advertising services such as A8.net and Moba8.net for smartphones. This time we’ll be talking with Mr. Asami – a project manager from the business division of “nend”, Japan’s premier smartphone ad network – about fraud protection and their circumstances that lead to adopting Spider AF.
July 27, 2017
UNICORN by Adways Inc. Fraud Prevention and Future of Advertising
"Because of the popularity of smartphones and the booming app business, the costs for acquiring users were gradually increasing on the developer side. That was when we felt that the problems caused by ad fraud were also going to expand."
August 19, 2019
Use Cases
UNICORN by Adways Inc. Fraud Prevention and Future of Advertising
Use Cases
"Because of the popularity of smartphones and the booming app business, the costs for acquiring users were gradually increasing on the developer side. That was when we felt that the problems caused by ad fraud were also going to expand."
August 19, 2019
How to Stop Ad Fraud by Building a Flexible In-house Marketing System
At Spider Labs, we believe that every company, regardless of its size or budget, should invest in measures to combat ad fraud.
April 30, 2021
Use Cases
How to Stop Ad Fraud by Building a Flexible In-house Marketing System
Use Cases
At Spider Labs, we believe that every company, regardless of its size or budget, should invest in measures to combat ad fraud.
April 30, 2021
Doing Fraud Investigations In ¼ The Time With Data Visualization!
I-mobile is a pay per performance ad service provider. In June 2018, i-mobile started using SpiderAF for fraud prevention. Although fraud can not be found out with just log data alone, it was possible to detect this clever fraud upon introduction; greatly reducing the number of man-hours and time spent on fraud investigation. Today we’ll be talking with i-mobile’s Ms. Nishimura and Mr. Matsumoto.
March 29, 2019
Use Cases
Doing Fraud Investigations In ¼ The Time With Data Visualization!
Use Cases
I-mobile is a pay per performance ad service provider. In June 2018, i-mobile started using SpiderAF for fraud prevention. Although fraud can not be found out with just log data alone, it was possible to detect this clever fraud upon introduction; greatly reducing the number of man-hours and time spent on fraud investigation. Today we’ll be talking with i-mobile’s Ms. Nishimura and Mr. Matsumoto.
March 29, 2019
Unlock Success with "Top Tips and Trends for Black Friday 2023"
Get ahead of the competition this Black Friday & Cyber Monday
October 5, 2023
Press
Unlock Success with "Top Tips and Trends for Black Friday 2023"
Press
Get ahead of the competition this Black Friday & Cyber Monday
October 5, 2023
Spider AF Appoints Eoin Greensmyth to International Sales Team, Bolstering Its Sales Function
Tokyo, Japan - Spider AF, a preeminent force in digital ad fraud and lead fraud prevention, is excited to announce the addition of Eoin Greensmyth to its rapidly expanding team.
September 26, 2023
Press
Spider AF Appoints Eoin Greensmyth to International Sales Team, Bolstering Its Sales Function
Press
Tokyo, Japan - Spider AF, a preeminent force in digital ad fraud and lead fraud prevention, is excited to announce the addition of Eoin Greensmyth to its rapidly expanding team.
September 26, 2023
Spider Labs Establishes New Offices in New York, USA and Cork, Ireland
Tokyo, Japan - Spider AF, the leading provider of digital ad fraud and lead fraud prevention, today announced its expansion to New York, USA and Cork, Ireland.
May 24, 2023
Press
Spider Labs Establishes New Offices in New York, USA and Cork, Ireland
Press
Tokyo, Japan - Spider AF, the leading provider of digital ad fraud and lead fraud prevention, today announced its expansion to New York, USA and Cork, Ireland.
May 24, 2023
Spider AF Launches Freemium Ad Fraud Prevention for Google Ads
Spider AF, a leading provider of ad fraud prevention solutions, has launched a new freemium ad fraud prevention solution for the Google Ads platform. The solution is designed to help advertisers protect their ad campaigns from fraudulent activities, such as click fraud and impression fraud, and improve their ROI.
April 3, 2023
Press
Spider AF Launches Freemium Ad Fraud Prevention for Google Ads
Press
Spider AF, a leading provider of ad fraud prevention solutions, has launched a new freemium ad fraud prevention solution for the Google Ads platform. The solution is designed to help advertisers protect their ad campaigns from fraudulent activities, such as click fraud and impression fraud, and improve their ROI.
April 3, 2023
GENIEE DSP Adopts Spider Labs' IP Blocklist API
Every day, Spider Lab's demand-side ad fraud countermeasure analyzes over 10 billion IP addresses to identify invalid traffic
January 18, 2023
Press
GENIEE DSP Adopts Spider Labs' IP Blocklist API
Press
Every day, Spider Lab's demand-side ad fraud countermeasure analyzes over 10 billion IP addresses to identify invalid traffic
January 18, 2023
Spider AF Featured On Cybernews!
Every developer feels like a parent when their work is seen and praised. Today we feel just like that. Our hard work has been noticed by the Cybernews team and they listed us among the best fraud protection services!
August 19, 2022
Press
Spider AF Featured On Cybernews!
Press
Every developer feels like a parent when their work is seen and praised. Today we feel just like that. Our hard work has been noticed by the Cybernews team and they listed us among the best fraud protection services!
August 19, 2022
Spider Labs Opens Anti-Fraud Services for Advertising Agencies
Spider Labs’ Spider AF Platform Enables Advertising Agencies to Block Ads from Competitors, Click Farms, Malicious IPs, Unapproved Content and more.
July 30, 2020
Press
Spider Labs Opens Anti-Fraud Services for Advertising Agencies
Press
Spider Labs’ Spider AF Platform Enables Advertising Agencies to Block Ads from Competitors, Click Farms, Malicious IPs, Unapproved Content and more.
July 30, 2020
Phybbit Begins Providing Ad Fraud Detection Tool SpiderAF to Fluct SSP
Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data! Phybbit Ltd. (Tokyo, Minato-ku, CEO: Satoko Ohtuski) has just begun providing its AI-equipped ad-fraud detection and reporting tool SpideAF to Fluct Ltd.’s SSP (Tokyo, Minato-ku, CEO: Ken Doi).
August 7, 2019
Press
Phybbit Begins Providing Ad Fraud Detection Tool SpiderAF to Fluct SSP
Press
Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data! Phybbit Ltd. (Tokyo, Minato-ku, CEO: Satoko Ohtuski) has just begun providing its AI-equipped ad-fraud detection and reporting tool SpideAF to Fluct Ltd.’s SSP (Tokyo, Minato-ku, CEO: Ken Doi).
August 7, 2019
Ad Fraud Prevention Company Spider AF Partners With Yahoo! JAPAN
Spider Labs, Ltd. (Minato-ku, Tokyo, CEO: Satoko Otsuki, hereinafter referred to as Spider Labs) is pleased to announce Spider AF, one of Japan’s largest ad-fraud countermeasure tools, partnering with Yahoo Japan Corporation (HQ: Chiyoda-ku, Tokyo, CEO: Kentaro Kawabe, hereinafter referred to as Yahoo! JAPAN) for its advertising service, Display Ads.
September 7, 2020
Press
Ad Fraud Prevention Company Spider AF Partners With Yahoo! JAPAN
Press
Spider Labs, Ltd. (Minato-ku, Tokyo, CEO: Satoko Otsuki, hereinafter referred to as Spider Labs) is pleased to announce Spider AF, one of Japan’s largest ad-fraud countermeasure tools, partnering with Yahoo Japan Corporation (HQ: Chiyoda-ku, Tokyo, CEO: Kentaro Kawabe, hereinafter referred to as Yahoo! JAPAN) for its advertising service, Display Ads.
September 7, 2020
Phybbit Becomes 1st Asian Vendor by Trustworthy Accountability Group
Spider AF and SHARED BLACKLIST are committed to providing world-class services to eradicate ad fraud.
March 25, 2020
Press
Phybbit Becomes 1st Asian Vendor by Trustworthy Accountability Group
Press
Spider AF and SHARED BLACKLIST are committed to providing world-class services to eradicate ad fraud.
March 25, 2020
Spider Labs Releases Ad Fraud White Paper for First Half of 2021
Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF, the Company's Automated Fraud Countermeasure Tool.
October 8, 2021
Press
Spider Labs Releases Ad Fraud White Paper for First Half of 2021
Press
Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF, the Company's Automated Fraud Countermeasure Tool.
October 8, 2021
Response: Recent coverage misrepresenting the data privacy and retention policy of Spider AF
We would like to report a recent case wherein certain parties have misrepresented the facts with regards to the technology, security, privacy and compliance of the the anti-ad fraud tool Spider AF, developed and supplied by the company Spider Labs (Minato City, Tokyo Metropolis, President and Chief Executive Officer: Satoko Ohtsuki).
June 3, 2022
Press
Response: Recent coverage misrepresenting the data privacy and retention policy of Spider AF
Press
We would like to report a recent case wherein certain parties have misrepresented the facts with regards to the technology, security, privacy and compliance of the the anti-ad fraud tool Spider AF, developed and supplied by the company Spider Labs (Minato City, Tokyo Metropolis, President and Chief Executive Officer: Satoko Ohtsuki).
June 3, 2022
Tokyo’s Spider Labs, Ltd., Raises $5 Million Series B Funding
Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its Series B funding round, with primary investors including Headline Asia Fund, Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund.
October 15, 2021
Press
Tokyo’s Spider Labs, Ltd., Raises $5 Million Series B Funding
Press
Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its Series B funding round, with primary investors including Headline Asia Fund, Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund.
October 15, 2021
Spider AF Partners with AD EBiS to Promote Ad Verification
Anti-ad fraud tool, Spider AF, has partnered up with advertising effectiveness measurement platform, AD Ebis by YRGLM Inc., to increase awareness of ad verification and to promote the health of the Internet advertising industry.
July 21, 2021
Press
Spider AF Partners with AD EBiS to Promote Ad Verification
Press
Anti-ad fraud tool, Spider AF, has partnered up with advertising effectiveness measurement platform, AD Ebis by YRGLM Inc., to increase awareness of ad verification and to promote the health of the Internet advertising industry.
July 21, 2021
affitown byGMO, Geniee and FLYWHEEL Joins Ad Fraud Initiative
Tokyo-based Spider Labs, Ltd., developer of the Spider AF anti-advertising fraud software, has announced that affitown byGMO, Geniee, and FLYWHEEL are the latest addition to its roster of partner companies enrolled in the SHARED BLACKLIST (SBL), an industry-wide list of fraudulent affiliates and publishers shared between major ad companies.
July 20, 2021
Press
affitown byGMO, Geniee and FLYWHEEL Joins Ad Fraud Initiative
Press
Tokyo-based Spider Labs, Ltd., developer of the Spider AF anti-advertising fraud software, has announced that affitown byGMO, Geniee, and FLYWHEEL are the latest addition to its roster of partner companies enrolled in the SHARED BLACKLIST (SBL), an industry-wide list of fraudulent affiliates and publishers shared between major ad companies.
July 20, 2021
Spider Labs Selected for X-HUB TOKYO’s East Coast Expansion Course
Spider Labs, Ltd., (Minato-ku, Tokyo; President: Satoko Ohtsuki, hereinafter called Spider Labs) has been selected to participate in the East Coast Expansion Course of X-HUB TOKYO, a global startup accelerator program sponsored by the Tokyo Metropolitan Government. Spider Labs aims to further expand activities globally by leveraging the North American startup ecosystem.
February 10, 2021
Press
Spider Labs Selected for X-HUB TOKYO’s East Coast Expansion Course
Press
Spider Labs, Ltd., (Minato-ku, Tokyo; President: Satoko Ohtsuki, hereinafter called Spider Labs) has been selected to participate in the East Coast Expansion Course of X-HUB TOKYO, a global startup accelerator program sponsored by the Tokyo Metropolitan Government. Spider Labs aims to further expand activities globally by leveraging the North American startup ecosystem.
February 10, 2021
Phybbit Partners with TMI Privacy & Security Consulting to Prosecute Ad Fraud
TMI will Provide the Expertise Needed to Ensure Evidence Meets Legal Court Requirements.
May 13, 2020
Press
Phybbit Partners with TMI Privacy & Security Consulting to Prosecute Ad Fraud
Press
TMI will Provide the Expertise Needed to Ensure Evidence Meets Legal Court Requirements.
May 13, 2020
Spider Labs CEO Satoko Ohtsuki Named Finalist for EY Entrepreneurial Winning Women Japan 2021
A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique Business Plan at EY Award Ceremony December 16.
December 15, 2021
Press
Spider Labs CEO Satoko Ohtsuki Named Finalist for EY Entrepreneurial Winning Women Japan 2021
Press
A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique Business Plan at EY Award Ceremony December 16.
December 15, 2021
Spider Labs Launches New Anti-Fraud Services for Web Advertisers
Spider Labs’ Spider AF Platform Enables Advertisers to Hide Ads from Competitors and Click Farms, Automatically Block Malicious IPs, Block Unapproved Content and more.
July 21, 2020
Press
Spider Labs Launches New Anti-Fraud Services for Web Advertisers
Press
Spider Labs’ Spider AF Platform Enables Advertisers to Hide Ads from Competitors and Click Farms, Automatically Block Malicious IPs, Block Unapproved Content and more.
July 21, 2020
Spider Labs Releases 2020 First Semester Ad Fraud White Paper
This report reveals estimated Ad Fraud damage of $38.5M, detected in Japan. Download now to get the latest in Ad Fraud.
September 7, 2020
Press
Spider Labs Releases 2020 First Semester Ad Fraud White Paper
Press
This report reveals estimated Ad Fraud damage of $38.5M, detected in Japan. Download now to get the latest in Ad Fraud.
September 7, 2020
Phybbit and Ad Fraud Prevention Tool Spider AF Unifies Name to Spider Labs
Phybbit is celebrating its 10th anniversary and is pleased to announce a change in the company name and relocation of the head office.
June 23, 2020
Press
Phybbit and Ad Fraud Prevention Tool Spider AF Unifies Name to Spider Labs
Press
Phybbit is celebrating its 10th anniversary and is pleased to announce a change in the company name and relocation of the head office.
June 23, 2020
Phybbit Selected by ValueCommerce for Ad Fraud Prevention Solution
Phybbit’s AI-Driven “Spider AF” Tool Proven to be the Most Effective at Identifying Advertising Fraud
June 9, 2020
Press
Phybbit Selected by ValueCommerce for Ad Fraud Prevention Solution
Press
Phybbit’s AI-Driven “Spider AF” Tool Proven to be the Most Effective at Identifying Advertising Fraud
June 9, 2020
Ad Fraud Whitepaper, 18.9% of Traffic in Japan was Fraud in 2019
Phybbit Ltd. (Tokyo Minato-ku, CEO: Satoko Ohtsuki) has just released it’s latest Ad Fraud Whitepaper for July 2019. As the market leader in Japan for ad fraud detection and reporting, over 455 billion data results are analyzed using SpiderAF. (The data recorded for this report was conducted from January 1, 2019 – June 30, 2019).
July 30, 2019
Press
Ad Fraud Whitepaper, 18.9% of Traffic in Japan was Fraud in 2019
Press
Phybbit Ltd. (Tokyo Minato-ku, CEO: Satoko Ohtsuki) has just released it’s latest Ad Fraud Whitepaper for July 2019. As the market leader in Japan for ad fraud detection and reporting, over 455 billion data results are analyzed using SpiderAF. (The data recorded for this report was conducted from January 1, 2019 – June 30, 2019).
July 30, 2019
Anti-Ad Fraud Tool, Spider AF, Begins Offering Agency Sales Plan
Anti-ad fraud tool, Spider AF, has begun offering an agency sales plan for web advertisers. The plan will have no initial setup costs and will start from 30,000 yen ($300) on a monthly basis. By preventing the threat of fraud, you can focus on real ad performance.
July 14, 2021
Press
Anti-Ad Fraud Tool, Spider AF, Begins Offering Agency Sales Plan
Press
Anti-ad fraud tool, Spider AF, has begun offering an agency sales plan for web advertisers. The plan will have no initial setup costs and will start from 30,000 yen ($300) on a monthly basis. By preventing the threat of fraud, you can focus on real ad performance.
July 14, 2021
Suspicious Emails From Outside of Japan Targeting “SpiderAF”
Phybbit wants to bring to your attention that there are suspicious emails that have been sent from outside of Japan that are targeting the credibility of “SpiderAF”, an ad fraud countermeasure tool developed an provided by Phybbit Co., Ltd.
June 15, 2020
Press
Suspicious Emails From Outside of Japan Targeting “SpiderAF”
Press
Phybbit wants to bring to your attention that there are suspicious emails that have been sent from outside of Japan that are targeting the credibility of “SpiderAF”, an ad fraud countermeasure tool developed an provided by Phybbit Co., Ltd.
June 15, 2020
Enhancing Web Advertising with Spider AF Ad Fraud Solution
Get 1 month of free fraud diagnostics with a tailored fraud detection tool. The offer is limited to the first 5 companies to enter.
December 7, 2020
Press
Enhancing Web Advertising with Spider AF Ad Fraud Solution
Press
Get 1 month of free fraud diagnostics with a tailored fraud detection tool. The offer is limited to the first 5 companies to enter.
December 7, 2020
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8 Performance Max Best Practices You Must Apply
PMax is a powerful tool for advertisers, but it relies on continuous optimization. From setting a clear goal to integrating anti-ad fraud tools, optimize your campaign now and drive more conversions.
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Mastering PMAX Campaigns: Easy Guide for Advertisers
Performance Max (PMax) campaigns have transformed the advertising landscape by simplifying the process and delivering impressive results. However, the threat of ad fraud looms large, potentially undermining your campaign's success. This comprehensive guide covers everything you need to know about PMax campaigns, from their fundamentals and setup to optimization strategies and real-world success stories. Most importantly, it delves into the challenges of ad fraud and offers actionable solutions, such as Spider AF's advanced protection techniques, to safeguard your investments and enhance your campaign performance.
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A Simple Guide on How to Identify Click Fraud
Fight click fraud and protect your ad budget! Learn how to spot it & defend your campaigns with a layered approach. Check out Spider AF for advanced click fraud protection.
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Types of Click Fraud: Examples & How to Prevent Them
Click fraud takes up to 22% of revenue from marketers. From click farms to domain spoofing, cyber criminals are using different techniques to rob you of traffic and clicks, therefore revenue. Spider AF is here to help you combat them. Check out our article to see exactly how.
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How to Detect Invalid Traffic on YouTube
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Full Guide: What are Made-for-Advertising (MFA) sites?
Digital advertising’s landscape keeps expanding, opening the doors for Made-for-Advertising (MFA) websites to emerge, thus creating significant concern for advertisers. Such sites severely impact the productiveness and professionalism of advertising campaigns by simply generating revenue through ads without showcasing valuable content to users. Any advertisers wanting to protect their ad budgets and engage audiences should understand how MFAs operate.
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How to Prevent Click Fraud on Google Ads
Discover actionable strategies to safeguard your Google Ads from the costly impact of click fraud. Learn detection techniques, preventive measures, and real success stories.
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Maximize ROAS: Meaning, Calculation & Optimization
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Unlocking Success in Search Ads: 7 Essential Strategies for Optimization
Search ads have become a go-to avenue for businesses aiming to broaden their customer base and boost sales. However, the fiercely competitive landscape of the online marketplace often poses substantial challenges to achieving desired results.
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5 Strategies to Optimize Your CPA Performance
When you aim to enhance your CPA, you can anticipate more effective ad campaigns and improved advertising outcomes. It's vital to grasp various techniques for boosting CPA.
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CPC vs. CPM: Strategies for Cost-Effective Advertising
In the world of digital advertising, success hinges on a continuous process of refinement and optimization guided by various key performance indicators. Among these, one metric stands out as a critical driver of success: CPC (cost-per-click.)
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17 Tips To Create A Transparent Marketing Strategy
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Revealing Blind Spots in Your Paid Marketing Through Competitor Analysis
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How to Eliminate Unproductive Leads from Your Sales Pipeline
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Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF
Agencies face numerous challenges when it comes to delivering effective advertising campaigns for their clients. Among these obstacles, ad fraud emerges as a constant threat that can damage an agency's credibility and undermine their clients' return on investment (ROI).
Articles
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Targeted Advertising & Invasion of Privacy in 2024
Everyone is chasing the elusive dream of reaching the right customers with the perfect pitch. Personalized advertising seems to hold the key to unlocking this dream, allowing marketers to create tailored ads that speak directly to individuals.
Articles
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The Trap of Wasted Ad Spend in PPC Campaigns
We all know that making your PPC campaigns successful doesn’t just mean throwing more money at them. It’s about being smart about where your cash goes.
Articles
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7 Alternative PPC Ad Platforms To Google & Their Advantages
With Google Ads as the dominant player in the PPC arena, lesser-known platforms often get overlooked by businesses. However, they offer unique opportunities for advertisers to reach specific audiences.
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The Ultimate List of Free Digital Marketing Tools to Boost Your Performance
Everyone is always on the lookout for tools to enhance their marketing game, right?
Articles
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Brand Protection ROI: Impact of Brand Safety on Ad Performance
Brand safety has become a top priority for advertisers aiming to protect their reputation, engage with the right audience, and maximize their campaign outcomes.
Articles
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Threads: Pros and Cons for Trailblazing Advertisers on a New Platform
As companies swiftly set up their accounts on Threads and begin sharing content organically, there is an air of uncertainty surrounding this fledgling platform.
Articles
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Digital Ads Copy Optimization – Tried & Tested Tips
Crafting impactful ad copy is essential to capture your audience's attention and drive them to take action.
Articles
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CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads
Welcome to Spider AF’s step-by-step guide on how to select impactful CTAs that align with your campaign goals. By understanding your audience, crafting persuasive copy, designing visually appealing CTAs, conducting A/B tests, and being mindful of ad fraud, you'll be equipped with the knowledge and strategies to optimize your CTAs and achieve better results in your advertising efforts.
Articles
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7 Secrets to Attracting New Ecommerce Customers
Attracting new customers is what every business wants more of, right? Well, you’re in the right place.
Articles
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How To Maximize Google Ads Performance on a Limited Budget
Achieving exceptional results with a limited budget requires a strategic and creative approach.
Articles
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How & Why Should You Utilize Google Ads Custom Segments
In today's competitive digital marketing landscape, utilizing Google Ads custom segments can give your campaigns the edge they need to stand out and succeed.
Articles
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Advanced Strategies for Paid Social Performance and Protection
A robust paid social strategy is crucial for businesses to thrive. By effectively leveraging paid social advertising, you can drive targeted traffic, engage with your audience, and maximize conversions.
Articles
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Fraudulent Bot Networks and Their Effects on Affiliate Marketing
A growing menace threatens the effectiveness and profitability of affiliate marketing campaigns: fraudulent bot networks.
Articles
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Meet The Spider AF Team, Rui Ferreira
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our Director of Engineering who makes sure our internal process runs smoothly, Rui. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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Meet The Spider AF Team, Kohki Miyao
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our Japanese team members in charge of content and SEO, Kohki. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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Optimizing PPC Ads: Overlooked Metrics and Strategies to Apply
When it comes to pay-per-click (PPC) advertising, the success of your campaigns relies heavily on the metrics you choose to measure and optimize.
Articles
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Top Strategies and Tools to Supercharge Ad Campaign Performance
Staying ahead of the competition requires marketers to go beyond basic strategies and embrace advanced techniques and cutting-edge tools.
Articles
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Multi-Platform Advertising: Top Strategies for Expanded Reach
Reaching and engaging a wider audience is essential for successful advertising campaigns. Multi-platform advertising offers a powerful solution, allowing marketers to leverage various channels and platforms to maximize their reach and impact.
Articles
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5 Reasons Why Your Marketing Campaigns Need Spider AF
Marketing campaigns are the backbone of businesses today. With the proliferation of online platforms for advertising, it has become more challenging to keep your marketing campaigns secure from ad fraud.
Articles
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A Complete Guide to Cross Media Ad Strategies
Unlock the power of cross-platform marketing with expert strategies. Reach diverse audiences, boost engagement, and drive conversions effectively.
Articles
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Ad Performance Tracking: Tips & Strategies Using Google Analytics
It's no secret that effective marketing requires data-driven decisions. When it comes to digital advertising, measuring ad performance is critical to understanding the success of your campaigns.
Articles
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7 Affiliate Marketing Fraud Tactics You Need To Know!
Affiliate marketing is a popular and effective way for businesses to promote their products or services through the help of affiliates. However, with its increasing popularity, affiliate marketing fraud is also on the rise.
Articles
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7 Google Ads Bid Strategies To Make The Most Out Of Your Ad Budget
Google Ads is a powerful platform for businesses of all sizes to reach their target audience and promote their products and services.
Articles
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Meet The Spider AF Team, Kapil-Matta
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our latest member of the global sales team, Kapil. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI
When it comes to online advertising, it's important to track your return on investment (ROI). This is where Google Ads Conversion Tracking comes in.
Articles
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10 Tips to Maximize Google Ads Targeting and Segmentation
With the increasing popularity of Google Ads, businesses can reach their target audience and promote their products or services through a variety of targeting and segmentation strategies.
Articles
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Meet The Spider AF Team, António Santos
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our youngest member working diligently as a Web Developer and Rugby Player, António. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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How to Optimize Affiliate Marketing Campaigns
Affiliate marketing is a key player in the digital landscape, boasting benefits like brand recognition, low risks, and high ROI. In the US and Canada, it drives 16% of ecommerce sales, with an ROI of 1,400%. However, achieving these benefits requires optimizing campaigns. This guide covers defining objectives, choosing partners, creating compelling content, optimizing websites, tracking performance, adjusting strategies, and preventing ad fraud to maximize your affiliate marketing success.
Articles
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Traffic Bot Types: Good Bots vs Bad Bots in 2023
Bots are software applications that perform automated tasks on the internet. These tasks can range from web scraping, data mining, and content indexing, to automated customer service, and more. Bots have become an integral part of the internet, but not all bots are created equal.
Articles
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Invalid Traffic: 5 Types Every Digital Marketer Should Know
Discover the hidden threats of fraudulent and fake traffic in digital advertising. Learn about 5 types of invalid traffic and how to combat them effectively to maximize ROI.
Articles
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The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business
Digital advertising has become a critical part of any modern business's marketing strategy, providing a way to reach potential customers and build brand awareness in a highly competitive online marketplace.
Articles
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7 SaaS Lead Generation Strategies for Marketing Teams
Local and online businesses share many common traits, including the need to attract new customers for sustainable operations. Hence, the need for an effective lead-generation strategy cannot be overstated.
Articles
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How to Acquire High-Quality Ad Leads
We normally connote the word “opportunity” with several things. This includes potential customers, and, of course, the proper sales pitches to draw the attention of these customers.
Articles
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Meet The Spider AF Team, Will Nunan
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our freshest talents spearheading our global marketing team, bringing years of experience in the cybersecurity space, Will. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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4 Lead Generation Strategies for In-house Marketers
In the pre-Internet era, few companies really needed external referrals from existing customers. That changed dramatically as e-commerce, social media, and online referral networks allowed new companies to sell their goods directly to consumers.
Articles
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How to Detect and Prevent Lead Generation Fraud
Lead generation fraud is a growing concern among marketing professionals. This article helps you learn how to detect and prevent lead generation fraud with simple, actionable tips.
Articles
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Spider AF Interview With NYC EDC
Our CEO Satoko sat down with Andrew Kimball President/CEO and Daniel Clark, Vice President of Partnerships from New York City Economic Development Corporation (NYCEDC). It was fantastic to gain insights into how they work with startups to support and grow their business.
Articles
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How to Detect Bot Traffic in Your Ad Campaign & Website
If you rely on online advertising and a website to bring in customers, one of the biggest challenges you face, whether knowingly or not, is bot traffic.
Articles
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Meet The Spider AF Team, Sachin Roy
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our highly skilled DevOps Engineer who makes sure our internal process runs smoothly, Sachin. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions
19th-century department store magnate John Wanamaker said: “half my advertising money has been wasted... the problem was I didn’t know which half.”
Articles
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A Complete Guide on Frequency and Reach in Advertising
Learn how to leverage reach advertising and calculate reach and frequency effectively in your advertising campaigns. Explore strategies to maximize your ad's visibility and engagement while safeguarding against ad fraud.
Articles
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Why Agencies Should Protect Clients’ Ad Budget From Click Fraud
In recent years, digital advertising has become an increasingly popular way for businesses to reach new audiences and grow their customer base.
Articles
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Google Ads Performance Max: Why or Why Not?
Google Ads Performance Max (also called PMax) is a powerful tool that can help businesses achieve better ad performance through automation and machine learning.
Articles
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Meet The Spider AF Team, Azu
Welcome to our 'Meet the Spider AF Team' series! This time, let’s meet one of our key members behind Spider AF’s marketing team, Azu.
Articles
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Digital Ad Sizes 2024: Guide to Different Banner Ad Sizes
In the world of digital advertising, one of the most important aspects to consider is the size of your ads. Ad size is a critical component of your ad’s success as it can impact your ad’s visibility, click-through rate, and overall performance.
Articles
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What is a GCLID and What Role Does It Play in Google Ads?
If you have ever run a Google Ads campaign, you may have come across the term "GCLID." But what is a GCLID, and what role does it play in Google Ads?
Articles
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How The Lack Of Advertisement Performance Transparency Is Costing You Millions
Big tech companies like Google, Facebook, and Microsoft have been facing criticism for their lack of transparency when it comes to ad fraud.
Articles
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Meet The Spider AF Team, Adolfo Ferreira
Welcome back to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our top designers who stays up late every night worrying about our user journey and brand, Adolfo. Read all about Adolfo, his role at Spider AF, and what makes him a valued member of our team.
Articles
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How Do Bots or Invalid Traffic Affect SEO Performance?
As we know, search engine optimization (SEO) is a key factor in driving organic or paid traffic to a website. It is also the essential driving piece that helps our website to rank higher in the search engine results pages (SERPs).
Articles
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Meet The Spider AF Team, Pedro Rosa
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our talented Software Engineers tirelessly working to fight fraud, Pedro. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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The Impact Of Competitors On Your Google Ads Impression Share
Google Ads is one of the most popular PPC advertising platforms, and so naturally there are millions of businesses vying for a piece of the pie.
Articles
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Google Ads Targeting: Potential Customers or Dead Leads?
Is Google Ads worth your effort and budget? Let’s jump into the pros and cons of its targeting, and whether you’re likely to find golden leads or waste your time.
Articles
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Meet The Spider AF Team, Peter Seabury
Welcome to our 'Meet the Spider AF Team' series! Today, we're showcasing one of our newest talented members behind our ad fraud prevention company, Pete. Get to know his background, their role at Spider AF, and what makes them a valuable member of our team.
Articles
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Here's Why You Should Care About Google Ads Keyword Match Types
Advertising plays a crucial role in reaching and engaging your target audience. Google Ads provides a powerful platform to do just that, but it's important to understand how to control when your ads appear for search campaigns.
Articles
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How Can Behavioral Analytics Help Detect Click Fraud?
Behavioral analytics is a powerful tool in the world of digital marketing that provides a deeper understanding of user behavior.
Articles
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Exposing Click Farms: How to Spot Fake Engagement Fast
Explore what click farms are, their detrimental effects on digital marketing, and methods to detect and prevent them.
Articles
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Impression Share 101: Mastering the Do's and Don'ts
Impression Share, or IS, is a crucial metric in the world of digital advertising. It measures the visibility of your ads and helps you determine if you're making the most of your advertising budget.
Articles
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Top Performance Marketing Tips From Lead Digital Marketers
Online advertising is forever changing, in a climate that is unpredictable, and audiences with different priorities to those previously seen.
Articles
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How to Detect and Prevent Affiliate Fraud in 2024
Affiliate fraud is a threat to online campaigns. Learn more about affiliate fraud tactics and how to implement simple steps and employ third-party solutions to stop fake clicks and maximize ROI.
Articles
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Spider AF's Antonio representing Portugal at the Rugby World Cup
Spider Labs is proud to announce that software engineer António Machado Santos, who works at the Portuguese office, has been selected as a player candidate for the Portugal national rugby team.
Articles
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How Bounce Rates Are Linked to Advertising Fraud
While there has been much discussion about the correlation between bounce rates and SEO rankings, less has been said about whether higher bounce rates are indeed a sign of ad fraud.
Articles
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11 Tips to Reduce Bounce Rate on Your Website
The definition of a high bounce rate hasn't changed over the years, even though what it means to a business has. A website's bounce rate is the percentage of web users who visit a site, land on one page and leave without visiting another.
Articles
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What You Need to Know About Brand Safety and Protection
Brand safety is more important than ever before. Your reputation and revenue are at stake. Read this article to learn how to protect against potential threats.
Articles
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How Affiliate Fraud Affects Affiliate Marketing Networks
Affiliate marketing fraud is now a $3.4 billion problem. Amongst the unfortunate fallouts of affiliate fraud are the monetary losses it inflicts on both merchants and affiliate marketing networks.
Articles
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6 Ways Ad Fraud Affects E-Commerce Businesses
E-commerce businesses need to invest in ad fraud prevention solutions to protect their brand reputation and revenue streams. By learning about the threat posed by ad fraud and fighting back, companies are helping the advertising industry as a whole, thwarting malicious actors, and making the internet a safer place.
Articles
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Click Fraud in Performance Advertising & Prevention
Learn how click fraud impacts performance advertising and discover the power of Spider AF in safeguarding your campaigns from fraudulent activity.
Articles
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Affiliate Cookie Stuffing: Detection & Prevention
Cookie stuffing works because most fraudsters run small-scale operations with different publisher accounts, making them invisible under the radar. But even those who run large operations often get away with it.
Articles
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What is Cookie Stuffing? Methods & Effects
There is a growing number of ad fraud prevention tools, each more refined to tackle a distinct category of fraud. Cookie stuffing fraud is one of them and entails a number of methods to be executed. In this article, we'll go through these methods and cover the effects of cookie stuffing.
Articles
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Why Your Black Friday Ad Campaign Should Be Click Fraud Protected
Companies running Black Friday deals might record increased traffic and conversions than usual, but nearly one-third of what is considered organic online shoppers are fake. Let's explore why you should protect your Black Friday campaigns from click and similar frauds, and how proactive measures can help your business around Black Friday and long after the shopping season.
Articles
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