Vitabrid Japan Implements Spider AF to Counter Unauthorized Resale

Blocked fraudulent resellers before order fulfillment

Gradually reduced unauthorized resale incidents

Improved operational efficiency while minimizing disruptions to legitimate customers

At Glance

Company

Vitabrid Japan

https://corporate.vitabrid.co.jp/en/

Headquarters

Tokyo, Japan

Industry

Beauty

Product Solution

Anti Scalping

Vitabrid Japan, a D2C venture company specializes in developing and distributing skincare and nutraceutical products. They sell their products through a subscription business model where customers make repeat purchases.

Since implementing Spider AF, Vitabrid Japan has taken measures to cancel orders and stop product shipment when potential resale patterns are detected. This has led to a gradual decrease in the total number of resale incidents, as they consistently block initial orders suspected of being resellers.

While there has been an increase in customer inquiries regarding order cancellations, Vitabrid Japan handles them with proper responses, understanding that not all inquiries are valid and some may come from potential resellers. They also add notes to customer support history to ensure proper handling of detected cases.

The Problem

Resellers Undermining Campaigns

Vitabrid Japan encountered a major issue during promotional campaigns:

❌ Unauthorized resellers buying discounted products in bulk
❌ Resellers using affiliate ad links to profit off Vitabrid’s marketing efforts
❌ Loss of campaign effectiveness due to stock being acquired by non-genuine customers

Without an effective detection system, fraudulent resellers could repeatedly make purchases, making it difficult to distinguish real customers from exploitative buyers.

The Solution

Leveraging Spider AF for Anti Scalping Detection

Spider AF, widely used for ad fraud prevention, was adapted to monitor and flag suspicious purchasing behavior.

🔎 Key Features Used by Vitabrid Japan:
✔ Detects repetitive purchases within short time frames
✔ Identifies organized resellers exploiting bulk discounts
✔ Automatically flags suspicious orders before shipment

By integrating Spider AF, Vitabrid Japan could prevent unauthorized orders before fulfillment, reducing revenue loss from fraudulent resellers.

Results

Stopping Unauthorized Sales Before They Happen

Since deploying Spider AF:

🚫 Resellers are being detected early, preventing unauthorized sales
📉 Total resale incidents have gradually decreased
🛑 Orders flagged as fraudulent are canceled before shipping

However, some legitimate customers inquire about order cancellations. To manage this, Vitabrid Japan has improved customer service workflows, ensuring support teams can distinguish between real buyers and resellers by:

🔹 Adding customer notes to track past purchase behavior
🔹 Enhancing response processes to minimize impact on genuine buyers

Automating Fraud Prevention for E-Commerce Growth

Looking ahead, Vitabrid Japan aims to further optimize fraud prevention with automation:

⚡ Integrating Spider AF with cart systems for real-time fraud blocking
🤖 Automating chatbots to assist flagged customers & verify legitimacy
📈 Encouraging other D2C businesses to adopt Spider AF, strengthening industry-wide fraud detection

💡 “Increased adoption of Spider AF will further improve its detection accuracy, making it an even more valuable tool for e-commerce businesses.”

Conclusion

A Smart Solution for E-Commerce Fraud Prevention

Unauthorized resale is a major threat to D2C (Direct to Consumer) brands, eroding campaign effectiveness and profit margins.

✅ Spider AF detects and prevents fraudulent purchases automatically
✅ Ensures that real customers—not resellers—benefit from promotions
✅ Protects e-commerce businesses from unauthorized distribution

📢 Are unauthorized resellers affecting your business?
Book a demo with Spider AF today and take control of your sales!

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Table of Contents

Challenge

Vitabrid Japan faced the challenge of unauthorized resale of their products, particularly during the initial campaign period. Resellers would purchase products at discounted prices and even cover advertising costs through affiliate advertising URLs, undermining the effectiveness of their business model.

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Solution

To address the issue of resale, Vitabrid Japan decided to implement Spider AF, a fraudulent purchase detection service originally used for ad fraud prevention. Spider AF has been integrated into over 100 D2C e-commerce websites and has the capability to detect users engaging in repetitive purchases within a short period, including organized list-type reselling.

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Operation and Results

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Results and Future Plans

Vitabrid Japan is satisfied with Spider AF's service, as its implementation is straightforward with minimal effort. The company has observed improved detection accuracy since the initial launch of the service. They are also exploring automation integration with cart systems and chatbots to streamline the process from detection to blocking. Vitabrid Japan encourages other businesses facing resale challenges to try Spider AF, as increased utilization will contribute to the improved accuracy of detecting potential resale.

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Moving forward, Vitabrid Japan aims to promote Spider AF’ adoption among D2C businesses and continue improving its effectiveness in combating unauthorized resale, thus ensuring sustainable business growth.