Beauty

Vitabrid Japan Implements Spider AF to Counter Unauthorized Resale

By detecting and cancelling suspected reseller orders at the point of purchase, Vitabrid Japan achieved a consistent, measurable decline in unauthorized product resale incidents.

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https://corporate.vitabrid.co.jp/en/

Industry

Beauty

Company Url

https://corporate.vitabrid.co.jp/en/

Region

Tokyo, Japan

Spider AF Product

Reduced revenue loss from fraudulent resellers

3× ROAS improvement

14 days Time to first insight

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The Challenge

Budget disappearing with nothing to show for it

MOTA's performance team noticed their cost-per-install was rising sharply — but installs weren't converting to active users. Something was eating their budget.

Google Ads campaigns showing high install volume with near-zero in-app activity
Meta click-through rates inflated by what appeared to be bot traffic
Internal attribution data was inconsistent — impossible to identify the source
Monthly ad spend growing without corresponding business results
Manual IP blocking too slow and too narrow to make a meaningful impact

Why Spider AF

The only platform built specifically for ad fraud detection

MOTA needed more than a generic analytics tool. They needed a system that understood how click fraud works in performance marketing — and could stop it in real time.

Real-time invalid traffic detection

Spider AF monitors every click and impression in real time, flagging bot traffic, click farms, and abnormal patterns the moment they appear — before they drain more budget.

Direct Google & Meta integration

Native integrations with both platforms allow Spider AF to feed exclusion lists back automatically — no manual uploads, no lag between detection and action.

Transparent fraud reporting

Detailed dashboards give MOTA's team clear evidence of exactly what was fraudulent, how much it cost, and proof of savings — making it easy to justify the ROI internally.

The Approach

From blind spots to full visibility in four steps

Connect & audit

MOTA connected their Google Ads and Meta accounts to Spider AF in under 30 minutes. Spider AF immediately began pulling historical click data to establish a baseline — surfacing patterns that had gone unnoticed for months.

Identify fraud sources

The platform identified three distinct fraud vectors: click farms targeting their branded keywords on Google, bot-generated clicks on Meta video ads, and a network of spoofed apps generating fraudulent impressions.

Deploy exclusion rules

Spider AF automatically pushed IP exclusion lists and audience exclusions to both platforms. Rules were updated daily, keeping pace with evolving fraud patterns without requiring manual intervention from the MOTA team.

Monitor & optimise

With clean traffic data flowing in for the first time, MOTA's team could make genuine optimisation decisions. Bid strategies, audience targeting, and creative allocation all improved — because the underlying data was finally trustworthy.

The Results

Campaign performance before & after Spider AF

Valid installs rose while overall spend held steady — a direct result of eliminating fraudulent traffic from the media mix.

Monthly cost-per-install trend (JPY)

Before Spider AF After Spider AF

Pre-deployment average: ¥2,840 / install Post-deployment average: ¥940 / install

"We knew something was wrong, but we had no way to prove it. Spider AF gave us the evidence we needed — and then fixed the problem automatically."

Takeshi Yamamoto

Head of Performance Marketing, MOTA

The Outcome

Clean data. Real results. Confidence restored.

Six months after deployment, MOTA's performance marketing operates on a foundation of trusted data — and their results speak for themselves.

With invalid traffic eliminated, MOTA reallocated ¥2.4 million in previously wasted budget to high-performing placements, tripled their ROAS on Google Ads, and built the internal case to double their digital ad investment in the following fiscal year.

Frequently Asked

Questions about Spider AF for performance marketing

How quickly can Spider AF detect click fraud after integration?

Spider AF begins flagging suspicious patterns within hours of connecting your ad accounts. Most customers see their first actionable fraud report within 24–48 hours, and automated exclusion rules take effect immediately once confirmed.

Does Spider AF work with both Google Ads and Meta Ads simultaneously?

Yes. Spider AF has native integrations with Google Ads, Meta Ads, and many other major ad platforms. Exclusion lists and audience blocks can be pushed to all connected platforms simultaneously from a single dashboard.

Will blocking fraudulent traffic reduce our reported impression/click volume?

Yes — and that's the point. Raw numbers will decrease, but your real metrics (genuine installs, conversions, ROAS) will improve because your budget is now reaching actual humans. Spider AF's reporting helps you explain this shift to stakeholders clearly.

Can we use Spider AF for app install campaigns specifically?

Absolutely. Spider AF is particularly effective for app install campaigns, where fraudulent traffic patterns (such as install farms and click injections) are most prevalent. The platform includes dedicated detection models tuned for mobile app marketing.

Is there a minimum spend required to benefit from Spider AF?

There's no hard minimum, but customers typically see the strongest ROI when spending ¥500,000 or more per month on digital advertising. Even at lower budgets, the data-quality improvements can meaningfully change optimisation decisions.

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Vitabrid Japan Implements Spider AF to Counter Unauthorized Resale

June 20, 2023

Vitabrid Japan Implements Spider AF to Counter Unauthorized Resale

By detecting and cancelling suspected reseller orders at the point of purchase, Vitabrid Japan achieved a consistent, measurable decline in unauthorized product resale incidents.

Table of Contents

Challenge

Vitabrid Japan faced the challenge of unauthorized resale of their products, particularly during the initial campaign period. Resellers would purchase products at discounted prices and even cover advertising costs through affiliate advertising URLs, undermining the effectiveness of their business model.

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Solution

To address the issue of resale, Vitabrid Japan decided to implement Spider AF, a fraudulent purchase detection service originally used for ad fraud prevention. Spider AF has been integrated into over 100 D2C e-commerce websites and has the capability to detect users engaging in repetitive purchases within a short period, including organized list-type reselling.

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Operation and Results

Since implementing Spider AF, Vitabrid Japan has taken measures to cancel orders and stop product shipment when potential resale patterns are detected. This has led to a gradual decrease in the total number of resale incidents, as they consistently block initial orders suspected of being resellers.

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While there has been an increase in customer inquiries regarding order cancellations, Vitabrid Japan handles them with proper responses, understanding that not all inquiries are valid and some may come from potential resellers. They also add notes to customer support history to ensure proper handling of detected cases.

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Results and Future Plans

Vitabrid Japan is satisfied with Spider AF's service, as its implementation is straightforward with minimal effort. The company has observed improved detection accuracy since the initial launch of the service. They are also exploring automation integration with cart systems and chatbots to streamline the process from detection to blocking. Vitabrid Japan encourages other businesses facing resale challenges to try Spider AF, as increased utilization will contribute to the improved accuracy of detecting potential resale.

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Moving forward, Vitabrid Japan aims to promote Spider AF’ adoption among D2C businesses and continue improving its effectiveness in combating unauthorized resale, thus ensuring sustainable business growth.