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Articles

Impression Share 101: Mastering the Do's and Don'ts

Impression Share 101: Mastering the Do's and Don'ts

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Top Performance Marketing Tips From Lead Digital Marketers

Top Performance Marketing Tips From Lead Digital Marketers

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Ad Fraud in Affiliate Marketing: Explanation, Detection, and Prevention

Ad Fraud in Affiliate Marketing: Explanation, Detection, and Prevention

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Spider AF's Antonio representing Portugal at the Rugby World Cup

Spider AF's Antonio representing Portugal at the Rugby World Cup

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How Bounce Rates Are Linked to Advertising Fraud

How Bounce Rates Are Linked to Advertising Fraud

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11 Tips to Reduce Bounce Rate on Your Website

11 Tips to Reduce Bounce Rate on Your Website

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What You Need to Know About Brand Safety and Protection

What You Need to Know About Brand Safety and Protection

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How Affiliate Fraud Affects Affiliate Marketing Networks

How Affiliate Fraud Affects Affiliate Marketing Networks

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6 Ways Ad Fraud Affects E-Commerce Businesses

6 Ways Ad Fraud Affects E-Commerce Businesses

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How Click Fraud Impacts Performance-based Advertising

How Click Fraud Impacts Performance-based Advertising

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Cookie Stuffing Fraud in Affiliate Marketing: An In-Depth Analysis

Cookie Stuffing Fraud in Affiliate Marketing: An In-Depth Analysis

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8 Common Google Ads Mistakes to Avoid

8 Common Google Ads Mistakes to Avoid

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Why Your Black Friday Ad Campaign Should Be Click Fraud Protected

Why Your Black Friday Ad Campaign Should Be Click Fraud Protected

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Cookie Stuffing Fraud: Its Basics, Common Methods, & Why You Should Care

Cookie Stuffing Fraud: Its Basics, Common Methods, & Why You Should Care

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How to Stop Traffic or Clicks Outside of Your Geo-Targeted Locations

How to Stop Traffic or Clicks Outside of Your Geo-Targeted Locations

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6 Common Cybersecurity Threats in Digital Marketing

6 Common Cybersecurity Threats in Digital Marketing

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A Guide to Click Fraud And How To Prevent It

A Guide to Click Fraud And How To Prevent It

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Twitter Advertising A Guide to Ad Formats and Targeting Options

Twitter Advertising A Guide to Ad Formats and Targeting Options

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How to Deal With Ad Fraud in Your Twitter Ads

How to Deal With Ad Fraud in Your Twitter Ads

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Twitter's Bot Problem: How Bad Is It for Businesses?

Twitter's Bot Problem: How Bad Is It for Businesses?

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Twitter Advertising: Pros, Cons, & What to Know Before Getting Started

Twitter Advertising: Pros, Cons, & What to Know Before Getting Started

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8 Ways to Stop Wasting Your Daily Ad Budget

8 Ways to Stop Wasting Your Daily Ad Budget

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How to Fight Random CPC Spikes in Your Ads

How to Fight Random CPC Spikes in Your Ads

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How to Stop Your Google Ads from Displaying on Non-Targeted Marketing Channels

How to Stop Your Google Ads from Displaying on Non-Targeted Marketing Channels

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Get the Most out of Your PPC Ad Budget: Top Tips from Industry Experts

Get the Most out of Your PPC Ad Budget: Top Tips from Industry Experts

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Getting Ad Clicks from Strange Domains? Here's How to Stop Them

Getting Ad Clicks from Strange Domains? Here's How to Stop Them

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How Do Marketing & Ad Agencies Benefit from Implementing Ad Fraud Prevention Tools?

How Do Marketing & Ad Agencies Benefit from Implementing Ad Fraud Prevention Tools?

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Are Ad Fraud Prevention Tools Appropriate for Your Business?

Are Ad Fraud Prevention Tools Appropriate for Your Business?

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Why Implementing Anti-ad Fraud Tools is the Most Effective Way to Combat Ad Fraud

Why Implementing Anti-ad Fraud Tools is the Most Effective Way to Combat Ad Fraud

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6 Benefits of Deploying an Ad Fraud Prevention Tool

6 Benefits of Deploying an Ad Fraud Prevention Tool

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Which Ad Fraud Detection Tools Should You Choose?

Which Ad Fraud Detection Tools Should You Choose?

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How Does Ad Fraud Affect Marketers?

How Does Ad Fraud Affect Marketers?

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8 Quick and Easy Ways to Improve Google Ads CTR

8 Quick and Easy Ways to Improve Google Ads CTR

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Competitor Brand Bidding: An (Un)Ethical Ad War

Competitor Brand Bidding: An (Un)Ethical Ad War

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How Will iOS 14’s Tracking Protection Feature Impact Ad Distribution?

How Will iOS 14’s Tracking Protection Feature Impact Ad Distribution?

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Top A/B Tests to Improve PPC Ad Performance

Top A/B Tests to Improve PPC Ad Performance

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5 Ways to Counter Ad Fraud Without a Detection Tool

5 Ways to Counter Ad Fraud Without a Detection Tool

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How to Detect Ad Fraud with Spider AF

How to Detect Ad Fraud with Spider AF

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5 Benefits Of Anti-Ad Fraud Tools

5 Benefits Of Anti-Ad Fraud Tools

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Introduction to Keyword Selection in Search Marketing

Introduction to Keyword Selection in Search Marketing

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7 Reasons Your Google Ads Aren’t Showing (Bonus and Fix Included)

7 Reasons Your Google Ads Aren’t Showing (Bonus and Fix Included)

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What is Invalid Traffic (IVT)? GIVT & SIVT Types and Solutions Explained

What is Invalid Traffic (IVT)? GIVT & SIVT Types and Solutions Explained

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3 Reasons to Start Using Google Ads Remarketing in Your Business

3 Reasons to Start Using Google Ads Remarketing in Your Business

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Is In-House Marketing Right for Your Business?

Is In-House Marketing Right for Your Business?

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Search Engine Marketing (SEM): A Guide to Maximizing Lead Acquisition

Search Engine Marketing (SEM): A Guide to Maximizing Lead Acquisition

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6 Tips to Reduce Your Google Ads Cost per Click

6 Tips to Reduce Your Google Ads Cost per Click

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PPC Vs. SEO: An Analysis of Two Powerful Acquisition Models

PPC Vs. SEO: An Analysis of Two Powerful Acquisition Models

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11 Tips on How to Improve Google Ads Quality Score

11 Tips on How to Improve Google Ads Quality Score

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Why Fast-Growing Web Advertising Is Important and How It Can Help You

Why Fast-Growing Web Advertising Is Important and How It Can Help You

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What Is ROAS? Breaking Down the Concept and Ways to Improve It

What Is ROAS? Breaking Down the Concept and Ways to Improve It

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Conversion Rate - Leveraging the Most Important Metric in Web Advertising

Conversion Rate - Leveraging the Most Important Metric in Web Advertising

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9 Common Ad Fraud Methods and How to Deal with Them

9 Common Ad Fraud Methods and How to Deal with Them

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What Ad Fraud Is Costing You Today? Enough to Make You Act

What Ad Fraud Is Costing You Today? Enough to Make You Act

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Ad Technology: What It Is and Why It Matters to Marketers

Ad Technology: What It Is and Why It Matters to Marketers

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How Google Display Network Placement Exclusion Can Protect Your Brand and Budget

How Google Display Network Placement Exclusion Can Protect Your Brand and Budget

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A Comprehensive Overview of Programmatic Advertising

A Comprehensive Overview of Programmatic Advertising

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5 Major Facebook Ad Changes One Month After Removing 28 Day Attribution

5 Major Facebook Ad Changes One Month After Removing 28 Day Attribution

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What are the Lasting Impacts of COVID-19 on Ad Fraud as the Advertising Market Begins Recovering?

What are the Lasting Impacts of COVID-19 on Ad Fraud as the Advertising Market Begins Recovering?

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[We tried out the new IDFA opt-in on iOS14!] How will this affect mobile ad fraud? Predictions on iOS14’s post opt-in IDFA

[We tried out the new IDFA opt-in on iOS14!] How will this affect mobile ad fraud? Predictions on iOS14’s post opt-in IDFA

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Ten minute summary! The Japanese government’s interim report on the digital advertising markets

Ten minute summary! The Japanese government’s interim report on the digital advertising markets

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Cyber crimes, which were already on the rise, have quadrupled during the coronavirus crisis

Cyber crimes, which were already on the rise, have quadrupled during the coronavirus crisis

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Ad fraud in OTT Advertising

Ad fraud in OTT Advertising

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First Vendor in APAC to Earn the TAG Certified Against Ad Fraud Seal

First Vendor in APAC to Earn the TAG Certified Against Ad Fraud Seal

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What is China’s ‘Wool Party’?

What is China’s ‘Wool Party’?

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Bootleg Manga Sites Also Steal From Advertisers. A Cautionary Tale.

Bootleg Manga Sites Also Steal From Advertisers. A Cautionary Tale.

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Publishers Hard At Work! Publishers Talking About Brand Safety

Publishers Hard At Work! Publishers Talking About Brand Safety

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