Case Study: Gentle Renegades and Spider AF

Fraudulent clicks were automatically detected and blocked

Campaign optimization became easier

Advanced reporting and analytics

At Glance

Company

Gentle Renegades - Formerly “ValdezPPC"

https://gentlerenegades.squarespace.com/

Headquarters

San Antonio, Texas

Industry

Digital Marketing Agency

Product Solution

PPC Protection

Gentle Renegades (Formerly “ValdezPPC”), led by Gregory Valdez, is a Houston-based digital marketing consultancy specializing in paid media and growth-focused marketing solutions. The company works with clients across various industries to optimize ad performance and maximize return on investment (ROI).

As a performance-driven consultancy, ensuring ad budgets are spent efficiently is critical for Gregory and his clients.

The Problem

Fraudulent Clicks create wasted ad spend

While managing a roofing client’s paid campaign, Gregory noticed a high volume of fraudulent clicks, which raised serious concerns:

The client was spending $5,000 per month, and fraudulent traffic was eating into their budget.
Wasted ad spend meant lower ROI and fewer qualified leads.
Without an effective ad fraud detection and prevention system, fraudulent activity continued unchecked.

To protect the client’s investment, Gregory needed a reliable ad fraud solution that could detect and block fake clicks in real time.

The Solution

Spider AF a necessary countermeasure for Digital Marketers

After researching multiple anti-fraud platforms, Gregory chose Spider AF’s PPC Protection due to its:

✅ Comprehensive analytics and fraud detection capabilities.
✅ More affordable pricing compared to other ad fraud solutions.
✅ Personalized support and “white-glove” service from the Spider AF team.

By partnering with Spider AF, Gregory could automate fraud detection, ensuring that his client’s ad spend was protected from fraudulent activity.

Results

Quick Improvements after using Spider AF's solutions

Since implementing Spider AF, Gentle Renegades has seen significant improvements:

✅ Fraudulent clicks were automatically detected and blocked, preventing wasted ad spend.
✅ Campaign optimization became easier, allowing Gregory to focus on improving performance instead of fighting fraud manually.
✅ Advanced reporting and analytics helped identify areas for further campaign refinement and cost-efficiency.

With Spider AF’s real-time fraud prevention, Gregory successfully optimized his roofing client’s campaign—maximizing their budget and improving lead quality.

Conclusion

Spider AF more than just a tool

For Gregory Valdez and Gentle Renegades, Spider AF was the perfect ad fraud prevention solution—offering:

🚀 Accurate fraud detection, ensuring ad budgets go toward real prospects.
🚀 Actionable analytics, helping optimize campaigns for better performance.
🚀 Personalized support, making integration smooth and stress-free.

As Gregory puts it:
"I would recommend Spider AF to other companies looking to detect and block ad fraud. The platform's features, analytics, and affordable pricing make it an excellent choice. With AI and future innovations, I see Spider AF becoming even more powerful in optimizing ad performance."

💡 Protect your ad spend from fraudulent clicks.Try Spider AF for free today!

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Case Study: Gentle Renegades and Spider AF

January 26, 2023

Case Study: Gentle Renegades and Spider AF

Gregory Valdez is the owner of Gentle Renegades, a digital marketing consultancy based in Houston, Texas. Gentle Renegades specializes in paid media and digital marketing services, with a focus on performance and growth-based solutions for clients with a digital presence.

Table of Contents

Overview

Challenges

Gregory was managing a roofing client's campaign and noticed a high volume of fraudulent clicks. This was alarming as the client was spending $5,000 a month on the campaign, and Gregory wanted to ensure that their investment was being used effectively.

Solution

Gregory began researching solutions to detect and block against ad fraud, and came across Spider AF. He found that the platform offered a range of features and analytics that were more extensive than other solutions he had researched, and also had a more affordable price point. He decided to make an appointment with the Spider AF team to learn more about our services.

Why Spider AF

Gregory implemented the Spider AF platform and found the support from the team to be excellent. Spider AF provided a "white-glove" service, and were able to address his concerns and technical questions in a way that felt personalized and tailored to his business.

Results: Gregory found that the Spider AF platform was able to effectively detect and block fraudulent clicks, which helped him to optimize the campaign for his roofing client. The reporting and analytics features were also useful in identifying areas for improvement and optimization.

Recommendation

“I would recommend Spider AF to other companies looking to detect and block against ad fraud, due to the platform's features, analytics, and affordable pricing. I believe that the platform has the potential to be even more effective in the future, with the incorporation of AI and other technologies to highlight pressure points for consumers along the ad funnel journey.”