Are Advertisers Really Protecting the Budget They’ve Been Given?
Onward Digital Lab, the digital arm supporting the Onward Group’s e-commerce and data initiatives, began looking more closely at the issue as investment in its official e-commerce platform, Onward Closet, continued to grow. The Onward Group is approaching its 100th anniversary, and for a brand built over decades, the question was not only whether ads were performing. It was whether digital advertising operations were doing enough to protect the brand itself.