Ateam’s Approach to Minimizing Invalid Clicks and Saving Resources

Refunded 2% of total ad spend

Reduced fraudulent clicks

Saved time and internal resources

At Glance

Company

Ateam Inc.

https://www.a-tm.co.jp/en/

Headquarters

Nagoya, Japan

Industry

Technology

Product Solution

PPC Protection

Ateam is a technology company specializing in game development, applications, and e-commerce. Their media platforms have gained a strong and loyal following, leading them to expand into advertising operations to attract more users and help advertisers reach their target audiences.

As Ateam’s advertising operations grew, ad fraud became a significant challenge, threatening campaign performance and return on ad spend (ROAS).

The Problem

Click Fraud inflates Ateam's costs causing Multiple Challanges

Ateam faced multiple challenges with ad fraud, particularly with:

Bots and excessive traffic from the same users, causing an artificial spike in Cost-Per-Click (CPC).
Campaign suspensions due to unusual traffic patterns.
A costly and ineffective previous ad fraud solution that lacked broad media coverage.

To address these issues, Ateam allocated internal engineering resources to develop their own fraud detection measures. However, they soon realized that fighting ad fraud internally was a never-ending cat-and-mouse game, consuming valuable development time.

The Solution

Spider AF’s PPC Protection was the right fit

After evaluating various anti-fraud tools, Ateam selected Spider AF’s PPC Protection, primarily due to:

✅ Click-based billing instead of domain-based charges, making it more cost-effective for multiple sites.
✅ Local (Japanese) support, offering tailored assistance and faster response times.
✅ Automated fraud detection and reporting, streamlining refund requests from ad networks.

With Spider AF’s advanced technology and expert support, Ateam eliminated the need for manual fraud detection and freed up internal engineering resources for core business functions.

Results

Spider AF deters Ad Fraud with Ease

Since implementing Spider AF, Ateam has experienced measurable improvements:

✅ Refunded 2% of total ad spend from multiple ad networks.
✅ Reduced fraudulent clicks, preventing CPC spikes and unnecessary budget waste.
✅ Saved time and internal resources, allowing marketing teams to focus on strategic campaign execution.
✅ Improved overall productivity, ensuring ad spend was used efficiently.

With Spider AF, Ateam no longer has to worry about ad fraud eating into their budget, allowing them to optimize and scale their marketing efforts with confidence.

Conclusion

Spider AF's Solutions are more than just an Ad Fraud Prevention Tool

For Ateam, integrating Spider AF was more than just about cost savings—it transformed their ability to focus on strategic marketing initiatives.

🚀 Fraud prevention became fully automated, reducing internal resource strain.
🚀 Budget was protected, with direct refunds and lower fraudulent engagement.
🚀 Marketing teams regained time and focus, increasing overall efficiency.

As Ateam puts it:
"Thinking about how ad fraud is exhausting our budget reduces productivity. Spider AF helped us regain time and resources, allowing us to execute marketing campaigns without worrying about noise caused by ad fraud."

💡 Want to protect your ad budget from fraudulent clicks?Try Spider AF for free today!

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Ateam’s Approach to Minimizing Invalid Clicks and Saving Resources

February 20, 2023

Ateam’s Approach to Minimizing Invalid Clicks and Saving Resources

Ateam is a technology company that designs, develops, and operates games, applications, and an e-commerce site focused on connecting people. Their media platforms have gained a loyal following and they have recently implemented advertising operations to attract more users and help advertisers reach their target audiences.

Table of Contents

Overview

We recently interviewed Mr. Takahiro Hori of Ateam’s Ad Marketing Division to discuss the challenges they encountered with ad fraud and the benefits of integrating Spider AF into their existing system.

Challenges

Efficient ad operations remained a perpetual challenge for Ateam. They have experienced bots and excessive traffic from identical users on their PPC ads in the past, and these caused a temporary spike in cost-per-click (CPC), leading to the suspension of their ad campaigns.

After identifying the challenges with ad fraud, Ateam allocated development resources from their internal engineering team towards access analysis and other measures but felt it was a cat-and-mouse game.

In addition, Ateam tried a different ad fraud solution, but it eventually turned out to be very cost-ineffective due to its high cost and limited media coverage.

Solution

As the base fee for other ad fraud prevention tools was too high, Ateam found it a challenge to use them on multiple sites due to domain-based charges. Aside from Spider AF’s advanced technology and experienced support team, the major deciding factor that led Ateam to switch to Spider AF is its click-based billing system and multiple domain support.

Why Spider AF

Ateam found Spider AF to be a good fit thanks to its local (Japanese) support offering. Spider AF made the process of detecting and reporting ad fraud efficient and simplified refund requests from ad networks.

After switching to Spider AF, Ateam successfully refunded 2% of their ad spend on multiple ad networks.

Recommendation

“At Ateam, we believe companies spending more than $15,000 per month can easily recognize the benefits of integrating an ad fraud prevention tool. As marketers, our tasks are not limited to just ad operations but also strategic planning, optimizations, and much more. With limited time on our hands, we prioritize what matters the most.

Thinking about how ad fraud is exhausting our budget reduces productivity, and using internal resources to manually detect ad fraud adds up to additional man-hours. Integrating Spider AF helped us regain time and resources, and we are now able to execute marketing campaigns without worrying about noise caused by ad fraud.

From that perspective, we feel that the effect of integrating ad fraud solutions goes beyond just numbers and is now able to use our time more effectively.”