Juniper Research forecasts that the total advertising spend lost to fraud will reach
by the end of 2022!
And when you’re spending at scale, every single percentage point counts.
It certainly should. Every single click that doesn’t come from a real visitor means cold, hard cash that’s going directly from your company into a scammer’s pocket.
Fraudsters target financial institutions because they often have large budgets, which means plenty of opportunities to skim off the top.
But just because it’s happening doesn’t mean you can’t fight back.