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17 Practical Steps To Create A More Transparent Marketing Strategy
Consumers value brands that prioritize honesty, and a transparent approach can set you apart from the crowd. Let’s take a look at how to go about integrating transparency into your marketing strategy in a practical way.
September 21, 2023
Articles
17 Practical Steps To Create A More Transparent Marketing Strategy
Articles
Consumers value brands that prioritize honesty, and a transparent approach can set you apart from the crowd. Let’s take a look at how to go about integrating transparency into your marketing strategy in a practical way.
September 21, 2023
How to Eliminate Unproductive Leads from Your Sales Pipeline
September 22, 2023
Articles
How to Eliminate Unproductive Leads from Your Sales Pipeline
Articles
September 22, 2023
Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF
Agencies face numerous challenges when it comes to delivering effective advertising campaigns for their clients. Among these obstacles, ad fraud emerges as a constant threat that can damage an agency's credibility and undermine their clients' return on investment (ROI).
September 7, 2023
Articles
Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF
Articles
Agencies face numerous challenges when it comes to delivering effective advertising campaigns for their clients. Among these obstacles, ad fraud emerges as a constant threat that can damage an agency's credibility and undermine their clients' return on investment (ROI).
September 7, 2023
Data Privacy in the Age of Personalization: Navigating the Challenges of Targeted Ads
Everyone is chasing the elusive dream of reaching the right customers with the perfect pitch. Personalized advertising seems to hold the key to unlocking this dream, allowing marketers to create tailored ads that speak directly to individuals.
September 5, 2023
Articles
Data Privacy in the Age of Personalization: Navigating the Challenges of Targeted Ads
Articles
Everyone is chasing the elusive dream of reaching the right customers with the perfect pitch. Personalized advertising seems to hold the key to unlocking this dream, allowing marketers to create tailored ads that speak directly to individuals.
September 5, 2023
Don't Waste a Penny: The Truth About Ad Spend in PPC Campaigns
We all know that making your PPC campaigns successful doesn’t just mean throwing more money at them. It’s about being smart about where your cash goes.
July 31, 2023
Articles
Don't Waste a Penny: The Truth About Ad Spend in PPC Campaigns
Articles
We all know that making your PPC campaigns successful doesn’t just mean throwing more money at them. It’s about being smart about where your cash goes.
July 31, 2023
7 Alternative PPC Ad Platforms To Google & Their Advantages
With Google Ads as the dominant player in the PPC arena, lesser-known platforms often get overlooked by businesses. However, they offer unique opportunities for advertisers to reach specific audiences.
July 26, 2023
Articles
7 Alternative PPC Ad Platforms To Google & Their Advantages
Articles
With Google Ads as the dominant player in the PPC arena, lesser-known platforms often get overlooked by businesses. However, they offer unique opportunities for advertisers to reach specific audiences.
July 26, 2023
The Ultimate List of Free Digital Marketing Tools to Boost Your Performance
Everyone is always on the lookout for tools to enhance their marketing game, right?
July 25, 2023
Articles
The Ultimate List of Free Digital Marketing Tools to Boost Your Performance
Articles
Everyone is always on the lookout for tools to enhance their marketing game, right?
July 25, 2023
The Impact of Brand Safety on Ad Performance and ROI
Brand safety has become a top priority for advertisers aiming to protect their reputation, engage with the right audience, and maximize their campaign outcomes.
July 20, 2023
Articles
The Impact of Brand Safety on Ad Performance and ROI
Articles
Brand safety has become a top priority for advertisers aiming to protect their reputation, engage with the right audience, and maximize their campaign outcomes.
July 20, 2023
Threads: Pros and Cons for Trailblazing Advertisers on a New Platform
As companies swiftly set up their accounts on Threads and begin sharing content organically, there is an air of uncertainty surrounding this fledgling platform.
July 18, 2023
Articles
Threads: Pros and Cons for Trailblazing Advertisers on a New Platform
Articles
As companies swiftly set up their accounts on Threads and begin sharing content organically, there is an air of uncertainty surrounding this fledgling platform.
July 18, 2023
Optimizing Ad Copy for Higher Click-Through Rates and Conversion Rates
Crafting impactful ad copy is essential to capture your audience's attention and drive them to take action.
July 11, 2023
Articles
Optimizing Ad Copy for Higher Click-Through Rates and Conversion Rates
Articles
Crafting impactful ad copy is essential to capture your audience's attention and drive them to take action.
July 11, 2023
CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads
Welcome to Spider AF’s step-by-step guide on how to select impactful CTAs that align with your campaign goals. By understanding your audience, crafting persuasive copy, designing visually appealing CTAs, conducting A/B tests, and being mindful of ad fraud, you'll be equipped with the knowledge and strategies to optimize your CTAs and achieve better results in your advertising efforts.
July 13, 2023
Articles
CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads
Articles
Welcome to Spider AF’s step-by-step guide on how to select impactful CTAs that align with your campaign goals. By understanding your audience, crafting persuasive copy, designing visually appealing CTAs, conducting A/B tests, and being mindful of ad fraud, you'll be equipped with the knowledge and strategies to optimize your CTAs and achieve better results in your advertising efforts.
July 13, 2023
7 Secrets to Attracting New Ecommerce Customers
Attracting new customers is what every business wants more of, right? Well, you’re in the right place.
July 6, 2023
Articles
7 Secrets to Attracting New Ecommerce Customers
Articles
Attracting new customers is what every business wants more of, right? Well, you’re in the right place.
July 6, 2023
How To Maximize Google Ads Performance on a Limited Budget
Achieving exceptional results with a limited budget requires a strategic and creative approach.
July 4, 2023
Articles
How To Maximize Google Ads Performance on a Limited Budget
Articles
Achieving exceptional results with a limited budget requires a strategic and creative approach.
July 4, 2023
How & Why Should You Utilize Google Ads Custom Segments
In today's competitive digital marketing landscape, utilizing Google Ads custom segments can give your campaigns the edge they need to stand out and succeed.
June 30, 2023
Articles
How & Why Should You Utilize Google Ads Custom Segments
Articles
In today's competitive digital marketing landscape, utilizing Google Ads custom segments can give your campaigns the edge they need to stand out and succeed.
June 30, 2023
Achieving Paid Social Success: Advanced Strategies for Performance and Protection
A robust paid social strategy is crucial for businesses to thrive. By effectively leveraging paid social advertising, you can drive targeted traffic, engage with your audience, and maximize conversions.
June 28, 2023
Articles
Achieving Paid Social Success: Advanced Strategies for Performance and Protection
Articles
A robust paid social strategy is crucial for businesses to thrive. By effectively leveraging paid social advertising, you can drive targeted traffic, engage with your audience, and maximize conversions.
June 28, 2023
Fraudulent Bot Networks and Their Detrimental Effects on Affiliate Marketing Campaigns
A growing menace threatens the effectiveness and profitability of affiliate marketing campaigns: fraudulent bot networks.
June 16, 2023
Articles
Fraudulent Bot Networks and Their Detrimental Effects on Affiliate Marketing Campaigns
Articles
A growing menace threatens the effectiveness and profitability of affiliate marketing campaigns: fraudulent bot networks.
June 16, 2023
Meet The Spider AF Team, Rui Ferreira
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our Director of Engineering who makes sure our internal process runs smoothly, Rui. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
June 12, 2023
Articles
Meet The Spider AF Team, Rui Ferreira
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our Director of Engineering who makes sure our internal process runs smoothly, Rui. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
June 12, 2023
Meet The Spider AF Team, Kohki Miyao
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our Japanese team members in charge of content and SEO, Kohki. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
June 21, 2023
Articles
Meet The Spider AF Team, Kohki Miyao
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our Japanese team members in charge of content and SEO, Kohki. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
June 21, 2023
Mastering PPC Performance: Key Metrics You Might Be Ignoring and How to Improve Them
When it comes to pay-per-click (PPC) advertising, the success of your campaigns relies heavily on the metrics you choose to measure and optimize.
June 9, 2023
Articles
Mastering PPC Performance: Key Metrics You Might Be Ignoring and How to Improve Them
Articles
When it comes to pay-per-click (PPC) advertising, the success of your campaigns relies heavily on the metrics you choose to measure and optimize.
June 9, 2023
Advanced Strategies and Cutting-Edge Tools to Supercharge Your Ad Campaign Performance
Staying ahead of the competition requires marketers to go beyond basic strategies and embrace advanced techniques and cutting-edge tools.
June 6, 2023
Articles
Advanced Strategies and Cutting-Edge Tools to Supercharge Your Ad Campaign Performance
Articles
Staying ahead of the competition requires marketers to go beyond basic strategies and embrace advanced techniques and cutting-edge tools.
June 6, 2023
Harnessing the Power of 5000 Free Clicks with Spider AF
With our freemium version, which provides 5000 protected clicks on Google Ads for free each month, businesses have the opportunity to experience the long-term benefits of blocking ad fraud.
May 30, 2023
Articles
Harnessing the Power of 5000 Free Clicks with Spider AF
Articles
With our freemium version, which provides 5000 protected clicks on Google Ads for free each month, businesses have the opportunity to experience the long-term benefits of blocking ad fraud.
May 30, 2023
Unlocking the Power of Multi-Platform Advertising: Advanced Strategies for Expanded Reach and Impact
Reaching and engaging a wider audience is essential for successful advertising campaigns. Multi-platform advertising offers a powerful solution, allowing marketers to leverage various channels and platforms to maximize their reach and impact.
May 26, 2023
Articles
Unlocking the Power of Multi-Platform Advertising: Advanced Strategies for Expanded Reach and Impact
Articles
Reaching and engaging a wider audience is essential for successful advertising campaigns. Multi-platform advertising offers a powerful solution, allowing marketers to leverage various channels and platforms to maximize their reach and impact.
May 26, 2023
5 Reasons Why Your Marketing Campaigns Need Spider AF
Marketing campaigns are the backbone of businesses today. With the proliferation of online platforms for advertising, it has become more challenging to keep your marketing campaigns secure from ad fraud.
May 24, 2023
Articles
5 Reasons Why Your Marketing Campaigns Need Spider AF
Articles
Marketing campaigns are the backbone of businesses today. With the proliferation of online platforms for advertising, it has become more challenging to keep your marketing campaigns secure from ad fraud.
May 24, 2023
Maximizing Your Advertising Strategy: The Benefits of Cross-Platform Advertising for Reaching Your Ideal Customers
Businesses must start taking advantage of the wide variety of platforms and channels on offer in order to connect with all of their potential customers.
May 18, 2023
Articles
Maximizing Your Advertising Strategy: The Benefits of Cross-Platform Advertising for Reaching Your Ideal Customers
Articles
Businesses must start taking advantage of the wide variety of platforms and channels on offer in order to connect with all of their potential customers.
May 18, 2023
Leveraging Google Analytics for Better Ad Performance Tracking: Advanced Techniques and Strategies
It's no secret that effective marketing requires data-driven decisions. When it comes to digital advertising, measuring ad performance is critical to understanding the success of your campaigns.
May 17, 2023
Articles
Leveraging Google Analytics for Better Ad Performance Tracking: Advanced Techniques and Strategies
Articles
It's no secret that effective marketing requires data-driven decisions. When it comes to digital advertising, measuring ad performance is critical to understanding the success of your campaigns.
May 17, 2023
7 Types of Affiliate Marketing Fraud To Be Aware Of To Protect Your Affiliate Program
Affiliate marketing is a popular and effective way for businesses to promote their products or services through the help of affiliates. However, with its increasing popularity, affiliate marketing fraud is also on the rise.
May 9, 2023
Articles
7 Types of Affiliate Marketing Fraud To Be Aware Of To Protect Your Affiliate Program
Articles
Affiliate marketing is a popular and effective way for businesses to promote their products or services through the help of affiliates. However, with its increasing popularity, affiliate marketing fraud is also on the rise.
May 9, 2023
Google Ads Bid Strategies: 7 Key Strategies To Make The Most Out Of Your Bid
Google Ads is a powerful platform for businesses of all sizes to reach their target audience and promote their products and services.
May 8, 2023
Articles
Google Ads Bid Strategies: 7 Key Strategies To Make The Most Out Of Your Bid
Articles
Google Ads is a powerful platform for businesses of all sizes to reach their target audience and promote their products and services.
May 8, 2023
Meet The Spider AF Team, Kapil-Matta
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our latest member of the global sales team, Kapil. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
May 1, 2023
Articles
Meet The Spider AF Team, Kapil-Matta
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our latest member of the global sales team, Kapil. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
May 1, 2023
7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI
When it comes to online advertising, it's important to track your return on investment (ROI). This is where Google Ads Conversion Tracking comes in.
April 27, 2023
Articles
7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI
Articles
When it comes to online advertising, it's important to track your return on investment (ROI). This is where Google Ads Conversion Tracking comes in.
April 27, 2023
10 Tips to Maximize Google Ads Targeting and Segmentation
With the increasing popularity of Google Ads, businesses can reach their target audience and promote their products or services through a variety of targeting and segmentation strategies.
April 25, 2023
Articles
10 Tips to Maximize Google Ads Targeting and Segmentation
Articles
With the increasing popularity of Google Ads, businesses can reach their target audience and promote their products or services through a variety of targeting and segmentation strategies.
April 25, 2023
Meet The Spider AF Team, António Santos
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our youngest member working diligently as a Web Developer and Rugby Player, António. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
April 17, 2023
Articles
Meet The Spider AF Team, António Santos
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our youngest member working diligently as a Web Developer and Rugby Player, António. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
April 17, 2023
How To Optimize Affiliate Marketing Campaigns For Businesses
Affiliate marketing has become a popular and lucrative way for businesses to promote their products or services. However, not all affiliate campaigns are successful, and many businesses struggle to optimize their campaigns for maximum ROI.
April 19, 2023
Articles
How To Optimize Affiliate Marketing Campaigns For Businesses
Articles
Affiliate marketing has become a popular and lucrative way for businesses to promote their products or services. However, not all affiliate campaigns are successful, and many businesses struggle to optimize their campaigns for maximum ROI.
April 19, 2023
Understanding The Different Types Of Bot Traffic: Good Bots Vs Bad Bots
Bots are software applications that perform automated tasks on the internet. These tasks can range from web scraping, data mining, and content indexing, to automated customer service, and more. Bots have become an integral part of the internet, but not all bots are created equal.
April 14, 2023
Articles
Understanding The Different Types Of Bot Traffic: Good Bots Vs Bad Bots
Articles
Bots are software applications that perform automated tasks on the internet. These tasks can range from web scraping, data mining, and content indexing, to automated customer service, and more. Bots have become an integral part of the internet, but not all bots are created equal.
April 14, 2023
Real-World Examples Of Invalid Traffic And Its Impact On Businesses
Invalid traffic refers to any traffic that does not come from real human users, but rather from automated sources, such as bots or click farms. Invalid traffic can have a significant impact on businesses, both in terms of financial loss and damage to reputation.
April 12, 2023
Articles
Real-World Examples Of Invalid Traffic And Its Impact On Businesses
Articles
Invalid traffic refers to any traffic that does not come from real human users, but rather from automated sources, such as bots or click farms. Invalid traffic can have a significant impact on businesses, both in terms of financial loss and damage to reputation.
April 12, 2023
The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business
Digital advertising has become a critical part of any modern business's marketing strategy, providing a way to reach potential customers and build brand awareness in a highly competitive online marketplace.
April 7, 2023
Articles
The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business
Articles
Digital advertising has become a critical part of any modern business's marketing strategy, providing a way to reach potential customers and build brand awareness in a highly competitive online marketplace.
April 7, 2023
7 Lead Generation Strategies for SaaS Companies
Local and online businesses share many common traits, including the need to attract new customers for sustainable operations. Hence, the need for an effective lead-generation strategy cannot be overstated.
April 6, 2023
Articles
7 Lead Generation Strategies for SaaS Companies
Articles
Local and online businesses share many common traits, including the need to attract new customers for sustainable operations. Hence, the need for an effective lead-generation strategy cannot be overstated.
April 6, 2023
How to Acquire High-Quality Ad Leads
We normally connote the word “opportunity” with several things. This includes potential customers, and, of course, the proper sales pitches to draw the attention of these customers.
March 28, 2023
Articles
How to Acquire High-Quality Ad Leads
Articles
We normally connote the word “opportunity” with several things. This includes potential customers, and, of course, the proper sales pitches to draw the attention of these customers.
March 28, 2023
Meet The Spider AF Team, Will Nunan
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our freshest talents spearheading our global marketing team, bringing years of experience in the cybersecurity space, Will. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
March 28, 2023
Articles
Meet The Spider AF Team, Will Nunan
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our freshest talents spearheading our global marketing team, bringing years of experience in the cybersecurity space, Will. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
March 28, 2023
4 Lead Generation Strategies for In-house Marketers
In the pre-Internet era, few companies really needed external referrals from existing customers. That changed dramatically as e-commerce, social media, and online referral networks allowed new companies to sell their goods directly to consumers.
March 28, 2023
Articles
4 Lead Generation Strategies for In-house Marketers
Articles
In the pre-Internet era, few companies really needed external referrals from existing customers. That changed dramatically as e-commerce, social media, and online referral networks allowed new companies to sell their goods directly to consumers.
March 28, 2023
What Is Lead Generation Fraud? Types & Prevention Methods Explained
Lead generation fraud is a term used to describe the act of generating fake leads or manipulating legitimate leads in order to earn a profit. Lead generation fraud is a growing problem in the digital age, as more and more businesses rely on online lead generation methods to find new customers.
March 28, 2023
Articles
What Is Lead Generation Fraud? Types & Prevention Methods Explained
Articles
Lead generation fraud is a term used to describe the act of generating fake leads or manipulating legitimate leads in order to earn a profit. Lead generation fraud is a growing problem in the digital age, as more and more businesses rely on online lead generation methods to find new customers.
March 28, 2023
Spider AF Interview With NYC EDC
Our CEO Satoko sat down with Andrew Kimball President/CEO and Daniel Clark, Vice President of Partnerships from New York City Economic Development Corporation (NYCEDC). It was fantastic to gain insights into how they work with startups to support and grow their business.
March 22, 2023
Articles
Spider AF Interview With NYC EDC
Articles
Our CEO Satoko sat down with Andrew Kimball President/CEO and Daniel Clark, Vice President of Partnerships from New York City Economic Development Corporation (NYCEDC). It was fantastic to gain insights into how they work with startups to support and grow their business.
March 22, 2023
How Does Bots Really Affect You As A Marketer?
In today's digital age, online advertising has become a channel for businesses to reach their target audience. However, marketers are facing a new challenge with the rise of automated software programs, namely bots.
March 16, 2023
Articles
How Does Bots Really Affect You As A Marketer?
Articles
In today's digital age, online advertising has become a channel for businesses to reach their target audience. However, marketers are facing a new challenge with the rise of automated software programs, namely bots.
March 16, 2023
How to Detect Bot Traffic in Your Ad Campaign & Website
If you rely on online advertising and a website to bring in customers, one of the biggest challenges you face, whether knowingly or not, is bot traffic.
March 22, 2023
Articles
How to Detect Bot Traffic in Your Ad Campaign & Website
Articles
If you rely on online advertising and a website to bring in customers, one of the biggest challenges you face, whether knowingly or not, is bot traffic.
March 22, 2023
Meet The Spider AF Team, Sachin Roy
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our highly skilled DevOps Engineer who makes sure our internal process runs smoothly, Sachin. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
March 21, 2023
Articles
Meet The Spider AF Team, Sachin Roy
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our highly skilled DevOps Engineer who makes sure our internal process runs smoothly, Sachin. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
March 21, 2023
What Steps Does Google Take To Prevent Click Fraud?
A question we’re frequently asked is “don’t Google already protect my ads from click fraud?”
March 15, 2023
Articles
What Steps Does Google Take To Prevent Click Fraud?
Articles
A question we’re frequently asked is “don’t Google already protect my ads from click fraud?”
March 15, 2023
5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions
19th-century department store magnate John Wanamaker said: “half my advertising money has been wasted... the problem was I didn’t know which half.”
March 13, 2023
Articles
5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions
Articles
19th-century department store magnate John Wanamaker said: “half my advertising money has been wasted... the problem was I didn’t know which half.”
March 13, 2023
The Importance of Reach and Frequency In Advertising
Brand awareness helps businesses to differentiate themselves, increase customer loyalty, attract new customers, and establish a positive reputation.
March 9, 2023
Articles
The Importance of Reach and Frequency In Advertising
Articles
Brand awareness helps businesses to differentiate themselves, increase customer loyalty, attract new customers, and establish a positive reputation.
March 9, 2023
Why Digital Agencies Should Protect Their Clients’ Marketing Budgets From Ad Fraud
In recent years, digital advertising has become an increasingly popular way for businesses to reach new audiences and grow their customer base.
March 9, 2023
Articles
Why Digital Agencies Should Protect Their Clients’ Marketing Budgets From Ad Fraud
Articles
In recent years, digital advertising has become an increasingly popular way for businesses to reach new audiences and grow their customer base.
March 9, 2023
Meet The Spider AF Team, Josh Gutierrez
Welcome to our 'Meet the Spider AF Team' series! This time, we're proud to showcase our talented UI/UX Designer working hard to give everyone the best user experience on Spider AF's website, Josh. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
March 8, 2023
Articles
Meet The Spider AF Team, Josh Gutierrez
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're proud to showcase our talented UI/UX Designer working hard to give everyone the best user experience on Spider AF's website, Josh. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
March 8, 2023
Google Ads Performance Max: Why or Why Not?
Google Ads Performance Max (also called PMax) is a powerful tool that can help businesses achieve better ad performance through automation and machine learning.
March 3, 2023
Articles
Google Ads Performance Max: Why or Why Not?
Articles
Google Ads Performance Max (also called PMax) is a powerful tool that can help businesses achieve better ad performance through automation and machine learning.
March 3, 2023
Meet The Spider AF Team, Azu
Welcome to our 'Meet the Spider AF Team' series! This time, let’s meet one of our key members behind Spider AF’s marketing team, Azu.
March 2, 2023
Articles
Meet The Spider AF Team, Azu
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, let’s meet one of our key members behind Spider AF’s marketing team, Azu.
March 2, 2023
The Digital Advertiser’s Handbook: A Comprehensive Guide to Ad Sizes 2023
In the world of digital advertising, one of the most important aspects to consider is the size of your ads. Ad size is a critical component of your ad’s success as it can impact your ad’s visibility, click-through rate, and overall performance.
March 1, 2023
Articles
The Digital Advertiser’s Handbook: A Comprehensive Guide to Ad Sizes 2023
Articles
In the world of digital advertising, one of the most important aspects to consider is the size of your ads. Ad size is a critical component of your ad’s success as it can impact your ad’s visibility, click-through rate, and overall performance.
March 1, 2023
What is a GCLID and What Role Does It Play in Google Ads?
If you have ever run a Google Ads campaign, you may have come across the term "GCLID." But what is a GCLID, and what role does it play in Google Ads?
March 1, 2023
Articles
What is a GCLID and What Role Does It Play in Google Ads?
Articles
If you have ever run a Google Ads campaign, you may have come across the term "GCLID." But what is a GCLID, and what role does it play in Google Ads?
March 1, 2023
How The Lack Of Transparency From Big Tech Is Costing Advertisers Millions
Big tech companies like Google, Facebook, and Microsoft have been facing criticism for their lack of transparency when it comes to ad fraud.
February 28, 2023
Articles
How The Lack Of Transparency From Big Tech Is Costing Advertisers Millions
Articles
Big tech companies like Google, Facebook, and Microsoft have been facing criticism for their lack of transparency when it comes to ad fraud.
February 28, 2023
Meet The Spider AF Team, Adolfo Ferreira
Welcome back to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our top designers who stays up late every night worrying about our user journey and brand, Adolfo. Read all about Adolfo, his role at Spider AF, and what makes him a valued member of our team.
February 23, 2023
Articles
Meet The Spider AF Team, Adolfo Ferreira
Articles
Welcome back to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our top designers who stays up late every night worrying about our user journey and brand, Adolfo. Read all about Adolfo, his role at Spider AF, and what makes him a valued member of our team.
February 23, 2023
The Impact of Invalid Traffic on SEO and Search Engine Rankings
As we know, search engine optimization (SEO) is a key factor in driving organic or paid traffic to a website. It is also the essential driving piece that helps our website to rank higher in the search engine results pages (SERPs).
February 20, 2023
Articles
The Impact of Invalid Traffic on SEO and Search Engine Rankings
Articles
As we know, search engine optimization (SEO) is a key factor in driving organic or paid traffic to a website. It is also the essential driving piece that helps our website to rank higher in the search engine results pages (SERPs).
February 20, 2023
Meet The Spider AF Team, Pedro Rosa
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our talented Software Engineers tirelessly working to fight fraud, Pedro. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
February 16, 2023
Articles
Meet The Spider AF Team, Pedro Rosa
Articles
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our talented Software Engineers tirelessly working to fight fraud, Pedro. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
February 16, 2023
The Impact Of Competitors On Your Google Ads Impression Share
Google Ads is one of the most popular PPC advertising platforms, and so naturally there are millions of businesses vying for a piece of the pie.
February 15, 2023
Articles
The Impact Of Competitors On Your Google Ads Impression Share
Articles
Google Ads is one of the most popular PPC advertising platforms, and so naturally there are millions of businesses vying for a piece of the pie.
February 15, 2023
Google Ads Targeting: Potential Customers or Dead Leads?
Is Google Ads worth your effort and budget? Let’s jump into the pros and cons of its targeting, and whether you’re likely to find golden leads or waste your time.
February 14, 2023
Articles
Google Ads Targeting: Potential Customers or Dead Leads?
Articles
Is Google Ads worth your effort and budget? Let’s jump into the pros and cons of its targeting, and whether you’re likely to find golden leads or waste your time.
February 14, 2023
Meet The Spider AF Team, Peter Seabury
Welcome to our 'Meet the Spider AF Team' series! Today, we're showcasing one of our newest talented members behind our ad fraud prevention company, Pete. Get to know his background, their role at Spider AF, and what makes them a valuable member of our team.
February 9, 2023
Articles
Meet The Spider AF Team, Peter Seabury
Articles
Welcome to our 'Meet the Spider AF Team' series! Today, we're showcasing one of our newest talented members behind our ad fraud prevention company, Pete. Get to know his background, their role at Spider AF, and what makes them a valuable member of our team.
February 9, 2023
Here's Why You Should Care About Google Ads Keyword Match Types
Advertising plays a crucial role in reaching and engaging your target audience. Google Ads provides a powerful platform to do just that, but it's important to understand how to control when your ads appear for search campaigns.
February 17, 2023
Articles
Here's Why You Should Care About Google Ads Keyword Match Types
Articles
Advertising plays a crucial role in reaching and engaging your target audience. Google Ads provides a powerful platform to do just that, but it's important to understand how to control when your ads appear for search campaigns.
February 17, 2023
How Can Behavioral Analytics Help Detect Click Fraud?
Behavioral analytics is a powerful tool in the world of digital marketing that provides a deeper understanding of user behavior.
February 8, 2023
Articles
How Can Behavioral Analytics Help Detect Click Fraud?
Articles
Behavioral analytics is a powerful tool in the world of digital marketing that provides a deeper understanding of user behavior.
February 8, 2023
The Rise of Click Farms and Their Impact on Digital Advertising and Online Engagement
In the world of digital advertising, click farms have become an increasingly common method of fraud.
February 7, 2023
Articles
The Rise of Click Farms and Their Impact on Digital Advertising and Online Engagement
Articles
In the world of digital advertising, click farms have become an increasingly common method of fraud.
February 7, 2023
Impression Share 101: Mastering the Do's and Don'ts
Impression Share, or IS, is a crucial metric in the world of digital advertising. It measures the visibility of your ads and helps you determine if you're making the most of your advertising budget.
February 1, 2023
Articles
Impression Share 101: Mastering the Do's and Don'ts
Articles
Impression Share, or IS, is a crucial metric in the world of digital advertising. It measures the visibility of your ads and helps you determine if you're making the most of your advertising budget.
February 1, 2023
Top Performance Marketing Tips From Lead Digital Marketers
Online advertising is forever changing, in a climate that is unpredictable, and audiences with different priorities to those previously seen.
January 31, 2023
Articles
Top Performance Marketing Tips From Lead Digital Marketers
Articles
Online advertising is forever changing, in a climate that is unpredictable, and audiences with different priorities to those previously seen.
January 31, 2023
Ad Fraud in Affiliate Marketing: Explanation, Detection, and Prevention
In recent years, ad spending has gone through the roof, with 2022 being a record year.
January 25, 2023
Articles
Ad Fraud in Affiliate Marketing: Explanation, Detection, and Prevention
Articles
In recent years, ad spending has gone through the roof, with 2022 being a record year.
January 25, 2023
Spider AF's Antonio representing Portugal at the Rugby World Cup
Spider Labs is proud to announce that software engineer António Machado Santos, who works at the Portuguese office, has been selected as a player candidate for the Portugal national rugby team.
January 23, 2023
Articles
Spider AF's Antonio representing Portugal at the Rugby World Cup
Articles
Spider Labs is proud to announce that software engineer António Machado Santos, who works at the Portuguese office, has been selected as a player candidate for the Portugal national rugby team.
January 23, 2023
How Bounce Rates Are Linked to Advertising Fraud
While there has been much discussion about the correlation between bounce rates and SEO rankings, less has been said about whether higher bounce rates are indeed a sign of ad fraud.
January 12, 2023
Articles
How Bounce Rates Are Linked to Advertising Fraud
Articles
While there has been much discussion about the correlation between bounce rates and SEO rankings, less has been said about whether higher bounce rates are indeed a sign of ad fraud.
January 12, 2023
11 Tips to Reduce Bounce Rate on Your Website
The definition of a high bounce rate hasn't changed over the years, even though what it means to a business has. A website's bounce rate is the percentage of web users who visit a site, land on one page and leave without visiting another.
January 12, 2023
Articles
11 Tips to Reduce Bounce Rate on Your Website
Articles
The definition of a high bounce rate hasn't changed over the years, even though what it means to a business has. A website's bounce rate is the percentage of web users who visit a site, land on one page and leave without visiting another.
January 12, 2023
What You Need to Know About Brand Safety and Protection
Brand safety is more important than ever before. Your reputation and revenue are at stake. Read this article to learn how to protect against potential threats.
December 15, 2022
Articles
What You Need to Know About Brand Safety and Protection
Articles
Brand safety is more important than ever before. Your reputation and revenue are at stake. Read this article to learn how to protect against potential threats.
December 15, 2022
How Affiliate Fraud Affects Affiliate Marketing Networks
Affiliate marketing fraud is now a $3.4 billion problem. Amongst the unfortunate fallouts of affiliate fraud are the monetary losses it inflicts on both merchants and affiliate marketing networks.
December 14, 2022
Articles
How Affiliate Fraud Affects Affiliate Marketing Networks
Articles
Affiliate marketing fraud is now a $3.4 billion problem. Amongst the unfortunate fallouts of affiliate fraud are the monetary losses it inflicts on both merchants and affiliate marketing networks.
December 14, 2022
6 Ways Ad Fraud Affects E-Commerce Businesses
E-commerce businesses need to invest in ad fraud prevention solutions to protect their brand reputation and revenue streams. By learning about the threat posed by ad fraud and fighting back, companies are helping the advertising industry as a whole, thwarting malicious actors, and making the internet a safer place.
December 13, 2022
Articles
6 Ways Ad Fraud Affects E-Commerce Businesses
Articles
E-commerce businesses need to invest in ad fraud prevention solutions to protect their brand reputation and revenue streams. By learning about the threat posed by ad fraud and fighting back, companies are helping the advertising industry as a whole, thwarting malicious actors, and making the internet a safer place.
December 13, 2022
How Click Fraud Impacts Performance-based Advertising
Click fraud hinders ad revenue growth by creating the illusion of more traffic, signups, installs, and other forms of engagement than there actually are - conveniently inflating those metrics and skewing your data in more ways than one.
November 29, 2022
Articles
How Click Fraud Impacts Performance-based Advertising
Articles
Click fraud hinders ad revenue growth by creating the illusion of more traffic, signups, installs, and other forms of engagement than there actually are - conveniently inflating those metrics and skewing your data in more ways than one.
November 29, 2022
Cookie Stuffing Fraud in Affiliate Marketing: An In-Depth Analysis
Cookie stuffing works because most fraudsters run small-scale operations with different publisher accounts, making them invisible under the radar. But even those who run large operations often get away with it.
November 28, 2022
Articles
Cookie Stuffing Fraud in Affiliate Marketing: An In-Depth Analysis
Articles
Cookie stuffing works because most fraudsters run small-scale operations with different publisher accounts, making them invisible under the radar. But even those who run large operations often get away with it.
November 28, 2022
Cookie Stuffing Fraud: Its Basics, Common Methods, & Why You Should Care
There is a growing number of ad fraud prevention tools, each more refined to tackle a distinct category of fraud. Cookie stuffing fraud is one of them and entails a number of methods to be executed. In this article, we'll go through these methods and cover the effects of cookie stuffing.
November 2, 2022
Articles
Cookie Stuffing Fraud: Its Basics, Common Methods, & Why You Should Care
Articles
There is a growing number of ad fraud prevention tools, each more refined to tackle a distinct category of fraud. Cookie stuffing fraud is one of them and entails a number of methods to be executed. In this article, we'll go through these methods and cover the effects of cookie stuffing.
November 2, 2022
Why Your Black Friday Ad Campaign Should Be Click Fraud Protected
Companies running Black Friday deals might record increased traffic and conversions than usual, but nearly one-third of what is considered organic online shoppers are fake. Let's explore why you should protect your Black Friday campaigns from click and similar frauds, and how proactive measures can help your business around Black Friday and long after the shopping season.
November 2, 2022
Articles
Why Your Black Friday Ad Campaign Should Be Click Fraud Protected
Articles
Companies running Black Friday deals might record increased traffic and conversions than usual, but nearly one-third of what is considered organic online shoppers are fake. Let's explore why you should protect your Black Friday campaigns from click and similar frauds, and how proactive measures can help your business around Black Friday and long after the shopping season.
November 2, 2022
8 Common Google Ads Mistakes to Avoid
There is a lot of nuance to Google Ads, and you should always evaluate them. In this article, we will cover the 8 common Google Ads mistakes on the keyword, ad group, targeting, and other campaign management levels. We will also outline what you can do to avoid and correct these mistakes.
November 24, 2022
Articles
8 Common Google Ads Mistakes to Avoid
Articles
There is a lot of nuance to Google Ads, and you should always evaluate them. In this article, we will cover the 8 common Google Ads mistakes on the keyword, ad group, targeting, and other campaign management levels. We will also outline what you can do to avoid and correct these mistakes.
November 24, 2022
How to Stop Traffic or Clicks Outside of Your Geo-Targeted Locations
Geo-targeted campaigns brought many complications to the advertising industry. The most pertinent being the tendency to waste time and money by reaching people who have no interest in what you're offering.
September 20, 2022
Articles
How to Stop Traffic or Clicks Outside of Your Geo-Targeted Locations
Articles
Geo-targeted campaigns brought many complications to the advertising industry. The most pertinent being the tendency to waste time and money by reaching people who have no interest in what you're offering.
September 20, 2022
6 Common Cybersecurity Threats in Digital Marketing
These days marketing relies just as much on technology as understanding the psychology of your customers. Whether you’re using application integration solutions to gather and analyze data, or simply communicating with your team online, you’re using technology.
September 6, 2022
Articles
6 Common Cybersecurity Threats in Digital Marketing
Articles
These days marketing relies just as much on technology as understanding the psychology of your customers. Whether you’re using application integration solutions to gather and analyze data, or simply communicating with your team online, you’re using technology.
September 6, 2022
A Guide to Click Fraud And How To Prevent It
Worried about click fraud? These simple solutions should put your mind at rest.
September 6, 2022
Articles
A Guide to Click Fraud And How To Prevent It
Articles
Worried about click fraud? These simple solutions should put your mind at rest.
September 6, 2022
Getting Ad Clicks from Strange Domains? Here's How to Stop Them
Spotting when something is wrong with your ads may be difficult due to the omnipresent nature of bots. Whether you are the victim of clever social engineering attacks or one of the vectors of script kiddies, the bot problem remains quite widespread.
August 9, 2022
Articles
Getting Ad Clicks from Strange Domains? Here's How to Stop Them
Articles
Spotting when something is wrong with your ads may be difficult due to the omnipresent nature of bots. Whether you are the victim of clever social engineering attacks or one of the vectors of script kiddies, the bot problem remains quite widespread.
August 9, 2022
Get the Most out of Your PPC Ad Budget: Top Tips from Industry Experts
The average global click-through rate for Google search ads is only around 6-7% of the impressions. Not all the people who clicked through would necessarily convert, not to mention mistaken clicks and bots, which further necessitates that you optimize your PPC ad delivery.
August 12, 2022
Articles
Get the Most out of Your PPC Ad Budget: Top Tips from Industry Experts
Articles
The average global click-through rate for Google search ads is only around 6-7% of the impressions. Not all the people who clicked through would necessarily convert, not to mention mistaken clicks and bots, which further necessitates that you optimize your PPC ad delivery.
August 12, 2022
Twitter Advertising A Guide to Ad Formats and Targeting Options
While advertisers have access to a range of technology and advanced measurement techniques, in today's socially driven advertising environment, they continue to struggle with ad irrelevance. Hence, advertising on Twitter, especially, requires careful consideration and precision to achieve the most effective results.
August 31, 2022
Articles
Twitter Advertising A Guide to Ad Formats and Targeting Options
Articles
While advertisers have access to a range of technology and advanced measurement techniques, in today's socially driven advertising environment, they continue to struggle with ad irrelevance. Hence, advertising on Twitter, especially, requires careful consideration and precision to achieve the most effective results.
August 31, 2022
How to Stop Your Google Ads from Displaying on Non-Targeted Marketing Channels
Every profitable Google Display Ad relies on reaching the right audience based on the right keywords. It’s not easy for advertisers to always know where their ads are displayed. This is especially the case since companies' ads are still often displayed on media outlets that are totally irrelevant to the brands' target audience.
August 13, 2022
Articles
How to Stop Your Google Ads from Displaying on Non-Targeted Marketing Channels
Articles
Every profitable Google Display Ad relies on reaching the right audience based on the right keywords. It’s not easy for advertisers to always know where their ads are displayed. This is especially the case since companies' ads are still often displayed on media outlets that are totally irrelevant to the brands' target audience.
August 13, 2022
Twitter Advertising: Pros, Cons, & What to Know Before Getting Started
Twitter began to support advertisements in early 2010, several years late to the party, and following the footstep of one of its biggest competitors: Facebook.
August 30, 2022
Articles
Twitter Advertising: Pros, Cons, & What to Know Before Getting Started
Articles
Twitter began to support advertisements in early 2010, several years late to the party, and following the footstep of one of its biggest competitors: Facebook.
August 30, 2022
How to Deal With Ad Fraud in Your Twitter Ads
Twitter's sheer diversity of topics and its powerful real-time nature have allowed it to become the de facto place to catch up with the rest of the world, a crucial attribute considering that traditional media outlets are increasingly less capable of delivering content of such breadth as the platform can provide.
August 31, 2022
Articles
How to Deal With Ad Fraud in Your Twitter Ads
Articles
Twitter's sheer diversity of topics and its powerful real-time nature have allowed it to become the de facto place to catch up with the rest of the world, a crucial attribute considering that traditional media outlets are increasingly less capable of delivering content of such breadth as the platform can provide.
August 31, 2022
Twitter's Bot Problem: How Bad Is It for Businesses?
Barack Obama's Twitter account has roughly 132 million followers, making his social handle the most followed account on Twitter. But this count fell by 300,000 following the announcement of Space X founder, Elon Musk, planning to buy the social media platform.
August 30, 2022
Articles
Twitter's Bot Problem: How Bad Is It for Businesses?
Articles
Barack Obama's Twitter account has roughly 132 million followers, making his social handle the most followed account on Twitter. But this count fell by 300,000 following the announcement of Space X founder, Elon Musk, planning to buy the social media platform.
August 30, 2022
8 Ways to Stop Wasting Your Daily Ad Budget
Wastage in ad spend has been an increasing problem in the advertising industry. In 2018, Rakuten Advertising, formerly known as Rakuten Marketing, published a survey that claimed that 26% of all media ad spending was a waste.
August 23, 2022
Articles
8 Ways to Stop Wasting Your Daily Ad Budget
Articles
Wastage in ad spend has been an increasing problem in the advertising industry. In 2018, Rakuten Advertising, formerly known as Rakuten Marketing, published a survey that claimed that 26% of all media ad spending was a waste.
August 23, 2022
How to Fight Random CPC Spikes in Your Ads
CPC (cost per click) spikes are one of the biggest challenges for any PPC campaign, costing advertisers a chunk of their ad spend. Though most spikes can be attributed to external factors, agencies and advertisers should be ready to prevent them beforehand — or mitigate the impact when the surges do come about.
August 18, 2022
Articles
How to Fight Random CPC Spikes in Your Ads
Articles
CPC (cost per click) spikes are one of the biggest challenges for any PPC campaign, costing advertisers a chunk of their ad spend. Though most spikes can be attributed to external factors, agencies and advertisers should be ready to prevent them beforehand — or mitigate the impact when the surges do come about.
August 18, 2022
First Vendor in APAC to Earn the TAG Certified Against Ad Fraud Seal
We are proud to announce that Phybbit and SpiderAF is the first vendor in the Asia Pacific region to earn the TAG Certification Against Ad Fraud seal.
March 25, 2020
Articles
First Vendor in APAC to Earn the TAG Certified Against Ad Fraud Seal
Articles
We are proud to announce that Phybbit and SpiderAF is the first vendor in the Asia Pacific region to earn the TAG Certification Against Ad Fraud seal.
March 25, 2020
How Will iOS 14’s Tracking Protection Feature Impact Ad Distribution?
GAFA (Google, Apple, Facebook, and Amazon) is known as the largest and most dominant IT firm. Of the four companies, Apple states that it “believes that privacy is a fundamental human right,” claiming that it will no longer use personal information for advertising. This attitude has led to differentiation from other companies and has been a part of the success Apple has had in increasing their market share.
November 11, 2021
Articles
How Will iOS 14’s Tracking Protection Feature Impact Ad Distribution?
Articles
GAFA (Google, Apple, Facebook, and Amazon) is known as the largest and most dominant IT firm. Of the four companies, Apple states that it “believes that privacy is a fundamental human right,” claiming that it will no longer use personal information for advertising. This attitude has led to differentiation from other companies and has been a part of the success Apple has had in increasing their market share.
November 11, 2021
Introduction to Keyword Selection in Search Marketing
The knowledge of SEO techniques is, to website operators, as essential as knowing how to run web ads. When you choose the right keywords and create engaging content around them, you're almost guaranteed to generate a lot of traffic to your site.
May 27, 2021
Articles
Introduction to Keyword Selection in Search Marketing
Articles
The knowledge of SEO techniques is, to website operators, as essential as knowing how to run web ads. When you choose the right keywords and create engaging content around them, you're almost guaranteed to generate a lot of traffic to your site.
May 27, 2021
PPC Vs. SEO: An Analysis of Two Powerful Acquisition Models
PPC and SEO are both top-performing acquisition models. However, they take distinct approaches to web marketing. Each represents a unique marketing proposition and is better suited for different businesses, depending on what a company sets to achieve.
April 19, 2021
Articles
PPC Vs. SEO: An Analysis of Two Powerful Acquisition Models
Articles
PPC and SEO are both top-performing acquisition models. However, they take distinct approaches to web marketing. Each represents a unique marketing proposition and is better suited for different businesses, depending on what a company sets to achieve.
April 19, 2021
8 Quick and Easy Ways to Improve Google Ads CTR
Pay per click (PPC) advertising is nothing new. It’s a well-tested tactic that can bring in a lot of traffic in a short amount of time. To this day, PPC advertising remains one of the best advertising tools you can have in your arsenal.
November 19, 2021
Articles
8 Quick and Easy Ways to Improve Google Ads CTR
Articles
Pay per click (PPC) advertising is nothing new. It’s a well-tested tactic that can bring in a lot of traffic in a short amount of time. To this day, PPC advertising remains one of the best advertising tools you can have in your arsenal.
November 19, 2021
What Is ROAS? Breaking Down the Concept and Ways to Improve It
Advertising is much more than purchasing a few thousand dollars of online ads. A brand must consider how its ad on one channel can affect the bottom line in others.
March 12, 2021
Articles
What Is ROAS? Breaking Down the Concept and Ways to Improve It
Articles
Advertising is much more than purchasing a few thousand dollars of online ads. A brand must consider how its ad on one channel can affect the bottom line in others.
March 12, 2021
What is China’s ‘Wool Party’?
With more than 800 million users, unique farms are emerging in urban areas in the world’s largest smartphone market – China. Their produce? Ad fraud.
September 13, 2019
Articles
What is China’s ‘Wool Party’?
Articles
With more than 800 million users, unique farms are emerging in urban areas in the world’s largest smartphone market – China. Their produce? Ad fraud.
September 13, 2019
A Comprehensive Overview of Programmatic Advertising
In recent years, programmatic advertising has gained increasing attention in web advertising. Also called “programmatic buying,” programmatic advertising is driven by a proprietary computerized auction system.
December 18, 2020
Articles
A Comprehensive Overview of Programmatic Advertising
Articles
In recent years, programmatic advertising has gained increasing attention in web advertising. Also called “programmatic buying,” programmatic advertising is driven by a proprietary computerized auction system.
December 18, 2020
How Google Display Network Placement Exclusion Can Protect Your Brand and Budget
Over the past three decades, Google Ads has been Google’s biggest revenue engine. In 2019 alone, Google has made over $113 billion off Ads alone. There’s a good reason why Google Ads has made the company so much money – their advertising model works.
December 24, 2020
Articles
How Google Display Network Placement Exclusion Can Protect Your Brand and Budget
Articles
Over the past three decades, Google Ads has been Google’s biggest revenue engine. In 2019 alone, Google has made over $113 billion off Ads alone. There’s a good reason why Google Ads has made the company so much money – their advertising model works.
December 24, 2020
Are Ad Fraud Prevention Tools Appropriate for Your Business?
Protection is a great thing and you can't ever get enough of it. In today's advertising industry, it is much needed, now more than ever.
January 7, 2022
Articles
Are Ad Fraud Prevention Tools Appropriate for Your Business?
Articles
Protection is a great thing and you can't ever get enough of it. In today's advertising industry, it is much needed, now more than ever.
January 7, 2022
Competitor Brand Bidding: An (Un)Ethical Ad War
Competitor brand bidding is a great marketing strategy for making your competitor’s traffic work for you.
November 17, 2021
Articles
Competitor Brand Bidding: An (Un)Ethical Ad War
Articles
Competitor brand bidding is a great marketing strategy for making your competitor’s traffic work for you.
November 17, 2021
Saison Fundex Implements Spider AF to Combat Ad Fraud and Improve Advertising Efficiency
Saison Fundex is a financial services company operating in personal and corporate financing as well as real estate finance. As part of the Credit Saison Group, the company offers a wide range of financing services, including real estate collateral loans and leasebacks.
June 13, 2023
Use Cases
Saison Fundex Implements Spider AF to Combat Ad Fraud and Improve Advertising Efficiency
Use Cases
Saison Fundex is a financial services company operating in personal and corporate financing as well as real estate finance. As part of the Credit Saison Group, the company offers a wide range of financing services, including real estate collateral loans and leasebacks.
June 13, 2023
Vitabrid Japan Implements Spider AF to Counter Unauthorized Resale
Vitabrid Japan, a D2C venture company specializes in developing and distributing skincare and nutraceutical products. They sell their products through a subscription business model where customers make repeat purchases.
June 20, 2023
Use Cases
Vitabrid Japan Implements Spider AF to Counter Unauthorized Resale
Use Cases
Vitabrid Japan, a D2C venture company specializes in developing and distributing skincare and nutraceutical products. They sell their products through a subscription business model where customers make repeat purchases.
June 20, 2023
Tackling Ad Fraud at a Large E-commerce Company: A $75 Million Story
A recognized leader in the e-commerce sector, our subject enterprise specializes in a broad array of high-quality, original products, including cosmetics and dietary supplements. With an annual turnover of $75 million, the company sets aside a significant $23.8 million for advertising expenses, signifying its commitment to creating a strong brand presence.
June 15, 2023
Use Cases
Tackling Ad Fraud at a Large E-commerce Company: A $75 Million Story
Use Cases
A recognized leader in the e-commerce sector, our subject enterprise specializes in a broad array of high-quality, original products, including cosmetics and dietary supplements. With an annual turnover of $75 million, the company sets aside a significant $23.8 million for advertising expenses, signifying its commitment to creating a strong brand presence.
June 15, 2023
Efficiently Combating Ad Fraud: KDDI Web Communications' Resourceful Approach with Limited In-House Operations
KDDI Web Communications, a subsidiary of the KDDI Group, is renowned for its advanced solutions catering to businesses of all sizes. From CPI for rental servers to SSL encryption and website builder Jimdo, they offer a diverse range of products.
June 8, 2023
Efficiently Combating Ad Fraud: KDDI Web Communications' Resourceful Approach with Limited In-House Operations
KDDI Web Communications, a subsidiary of the KDDI Group, is renowned for its advanced solutions catering to businesses of all sizes. From CPI for rental servers to SSL encryption and website builder Jimdo, they offer a diverse range of products.
June 8, 2023
How Ad Fraud Prevention Boosted ROAS by 228% and CVR by 217%
Starcraft is a prominent web media operator that specializes in providing comparison-based information to assist users in selecting products or services.
May 30, 2023
Use Cases
How Ad Fraud Prevention Boosted ROAS by 228% and CVR by 217%
Use Cases
Starcraft is a prominent web media operator that specializes in providing comparison-based information to assist users in selecting products or services.
May 30, 2023
MJB Marketing Stands Up To Ad Fraud With Spider AF
Matthew Beucler is the owner of MJB Marketing, an agency that specializes in lead generation, particularly in the medical, legal, and travel spaces.
March 14, 2023
Use Cases
MJB Marketing Stands Up To Ad Fraud With Spider AF
Use Cases
Matthew Beucler is the owner of MJB Marketing, an agency that specializes in lead generation, particularly in the medical, legal, and travel spaces.
March 14, 2023
Digital Identity
Digital Identity, a company listed on the stock exchange seven years after its founding, provides a wide range of digital marketing strategies and advertising operations.
February 23, 2023
Digital Identity
Digital Identity, a company listed on the stock exchange seven years after its founding, provides a wide range of digital marketing strategies and advertising operations.
February 23, 2023
Ad Fraud Prevention for PPC Ads: Ateam’s Approach to Minimizing Invalid Clicks and Saving Resources
Ateam is a technology company that designs, develops, and operates games, applications, and an e-commerce site focused on connecting people. Their media platforms have gained a loyal following and they have recently implemented advertising operations to attract more users and help advertisers reach their target audiences.
February 20, 2023
Use Cases
Ad Fraud Prevention for PPC Ads: Ateam’s Approach to Minimizing Invalid Clicks and Saving Resources
Use Cases
Ateam is a technology company that designs, develops, and operates games, applications, and an e-commerce site focused on connecting people. Their media platforms have gained a loyal following and they have recently implemented advertising operations to attract more users and help advertisers reach their target audiences.
February 20, 2023
Case Study: Gentle Renegades and Spider AF
Gregory Valdez is the owner of Gentle Renegades, a digital marketing consultancy based in Houston, Texas. Gentle Renegades specializes in paid media and digital marketing services, with a focus on performance and growth-based solutions for clients with a digital presence.
January 26, 2023
Use Cases
Case Study: Gentle Renegades and Spider AF
Use Cases
Gregory Valdez is the owner of Gentle Renegades, a digital marketing consultancy based in Houston, Texas. Gentle Renegades specializes in paid media and digital marketing services, with a focus on performance and growth-based solutions for clients with a digital presence.
January 26, 2023
Being able to analyze large data more efficiently and enabling highly accurate fraud detection
i-mobile Co.,Ltd. provides an advertising delivery system [i-mobile] to internet used on smartphones and PCs. Launching the foremost ad network on mobile devices in the industry and currently operating the most premier service in Japan, we look at the reason why i-mobile has decided to introduce Spider AF. Ad Platform Business HQ. We talked with i-mobile’s Chief Executive Officer, Mr. Kai.
July 24, 2017
Use Cases
Being able to analyze large data more efficiently and enabling highly accurate fraud detection
Use Cases
i-mobile Co.,Ltd. provides an advertising delivery system [i-mobile] to internet used on smartphones and PCs. Launching the foremost ad network on mobile devices in the industry and currently operating the most premier service in Japan, we look at the reason why i-mobile has decided to introduce Spider AF. Ad Platform Business HQ. We talked with i-mobile’s Chief Executive Officer, Mr. Kai.
July 24, 2017
We Sat Down To Talk With Marketers From Matching App 「with」 Using SDK Data for Fraud Protection
We Sat Down To Talk With Marketers From Matching App 「with」! Using SDK Data for Fraud Protection. On April 11th (Thursday) Repro and Phybbit co-sponsored a seminar called 「Ad Fraud and Internal App Marketing」.
April 25, 2019
Use Cases
We Sat Down To Talk With Marketers From Matching App 「with」 Using SDK Data for Fraud Protection
Use Cases
We Sat Down To Talk With Marketers From Matching App 「with」! Using SDK Data for Fraud Protection. On April 11th (Thursday) Repro and Phybbit co-sponsored a seminar called 「Ad Fraud and Internal App Marketing」.
April 25, 2019
Contributing to building a sound ecosystem by securing quality and transparency of inventory as an SSP operator
Japan’s biggest SSP operator, adstir. Today we talked with Mr. Nagata, a supply operations manager, about how he uses SpiderAF to combat ad fraud.
April 8, 2020
Use Cases
Contributing to building a sound ecosystem by securing quality and transparency of inventory as an SSP operator
Use Cases
Japan’s biggest SSP operator, adstir. Today we talked with Mr. Nagata, a supply operations manager, about how he uses SpiderAF to combat ad fraud.
April 8, 2020
How Porters Reduced Invalid Leads by 95% with Spider AF
“I’d never heard of the word ‘ad fraud.’ “I was beyond shocked when I learned that we’d received 90 invalid leads in a single month from our ads.” So says Ms. Kusahara of Porters Corporation. But thanks to Spider AF, she was able to reduce her company’s workload and improve CPA.
December 23, 2021
Use Cases
How Porters Reduced Invalid Leads by 95% with Spider AF
Use Cases
“I’d never heard of the word ‘ad fraud.’ “I was beyond shocked when I learned that we’d received 90 invalid leads in a single month from our ads.” So says Ms. Kusahara of Porters Corporation. But thanks to Spider AF, she was able to reduce her company’s workload and improve CPA.
December 23, 2021
Thousand Dollars Worth of Damage From Ad Fraud!
Drecom is a company that does business with the game, advertising, and web industries. Since last December, they have been using SpiderAF to help strengthen their fraud protections. Today we’ll be talking with the leader of Drecom’s production group, Mr. Kondo along with specialist, Mr. Suzuki!
March 18, 2019
Use Cases
Thousand Dollars Worth of Damage From Ad Fraud!
Use Cases
Drecom is a company that does business with the game, advertising, and web industries. Since last December, they have been using SpiderAF to help strengthen their fraud protections. Today we’ll be talking with the leader of Drecom’s production group, Mr. Kondo along with specialist, Mr. Suzuki!
March 18, 2019
Tutorial Breakthrough Rates UP x8! Among Listed Social Game Developer Companies
About 40% of all ad fraud was detected in the trial ad fraud diagnosis (free trial) that Spider AF introduced last September. In today’s article, we’ll be listening to the voices of actual advertisers in an anonymous interview.
January 7, 2019
Use Cases
Tutorial Breakthrough Rates UP x8! Among Listed Social Game Developer Companies
Use Cases
About 40% of all ad fraud was detected in the trial ad fraud diagnosis (free trial) that Spider AF introduced last September. In today’s article, we’ll be listening to the voices of actual advertisers in an anonymous interview.
January 7, 2019
How All Connect Reduced Monthly Ad Costs by $20,000 USD with Spider AF
Meet ALL CONNECT, Ltd., developer of internet connection distribution projects with among the top market share in Japan. We recently had a chance to sit down with its manager in charge of market unification to ask him about how he implemented Spider AF’s anti-fraud methods and what the results were.
January 27, 2022
Use Cases
How All Connect Reduced Monthly Ad Costs by $20,000 USD with Spider AF
Use Cases
Meet ALL CONNECT, Ltd., developer of internet connection distribution projects with among the top market share in Japan. We recently had a chance to sit down with its manager in charge of market unification to ask him about how he implemented Spider AF’s anti-fraud methods and what the results were.
January 27, 2022
Scaling CPI Campaigns: How Ad Fraud Countermeasure Minimized Risk & Improved ROAS by 160%
SmartNews, a popular news app founded in Tokyo, has surpassed 50 million downloads since its inception in 2012. In order to expand their brand awareness and acquire new users, they have implemented ad fraud countermeasures in parallel while scaling CPI network user acquisition campaigns. In this blog, we sat down with SmartNews’ Marketing Manager, Takashi Amitani, to talk about their specific initiatives.
August 25, 2020
Use Cases
Scaling CPI Campaigns: How Ad Fraud Countermeasure Minimized Risk & Improved ROAS by 160%
Use Cases
SmartNews, a popular news app founded in Tokyo, has surpassed 50 million downloads since its inception in 2012. In order to expand their brand awareness and acquire new users, they have implemented ad fraud countermeasures in parallel while scaling CPI network user acquisition campaigns. In this blog, we sat down with SmartNews’ Marketing Manager, Takashi Amitani, to talk about their specific initiatives.
August 25, 2020
What are the benefits of a united advertiser and agency response to ad fraud?
Today we’ll be talking with Ryo Ueno (right), who is part of Funplex Inc.’s Marketing Communication Group/Product Marketing team and Gree Group Inc. Japan Game Division/Marketing group, and Drecom Inc.’s WEB advertising division group chairman, Satoshi Kameoka (left).
August 27, 2019
Use Cases
What are the benefits of a united advertiser and agency response to ad fraud?
Use Cases
Today we’ll be talking with Ryo Ueno (right), who is part of Funplex Inc.’s Marketing Communication Group/Product Marketing team and Gree Group Inc. Japan Game Division/Marketing group, and Drecom Inc.’s WEB advertising division group chairman, Satoshi Kameoka (left).
August 27, 2019
Pre And Post Measures Are Important: How Does Mynet Use Ad Fraud Protection?
Mynet is a smartphone game development/operations company. Today we’ll be talking with Mynet’s Chief Business Planner, Ms. Tanaka and Business Planner, Mr. Shiota.
April 4, 2019
Use Cases
Pre And Post Measures Are Important: How Does Mynet Use Ad Fraud Protection?
Use Cases
Mynet is a smartphone game development/operations company. Today we’ll be talking with Mynet’s Chief Business Planner, Ms. Tanaka and Business Planner, Mr. Shiota.
April 4, 2019
Respond quickly to ad fraud with limited resources with Spider AF
Privately held and headquartered in Silicon Valley with offices around the globe, MOLOCO, Inc., empowers mobile apps to run their own advertising business by providing all of the required components as a cloud service.
March 30, 2020
Use Cases
Respond quickly to ad fraud with limited resources with Spider AF
Use Cases
Privately held and headquartered in Silicon Valley with offices around the globe, MOLOCO, Inc., empowers mobile apps to run their own advertising business by providing all of the required components as a cloud service.
March 30, 2020
Using Spider AF as a Third-Party Tool to Strengthen Against Ad Fraud!
As one of the largest smartphone-specific CPI ad networks in Japan and a CPA ad network with a large number of projects, Zucks Co provides performance-based affiliate marketing for posts on blogs and sites.
December 20, 2018
Use Cases
Using Spider AF as a Third-Party Tool to Strengthen Against Ad Fraud!
Use Cases
As one of the largest smartphone-specific CPI ad networks in Japan and a CPA ad network with a large number of projects, Zucks Co provides performance-based affiliate marketing for posts on blogs and sites.
December 20, 2018
Interspace X-lift: Faster, Cost Efficient Ad Fraud Detection With Spider AF
After introducing Spider AF, I think it was great that all members could now easily understand/grasp what kind of web providers were suspected of fraud and for what reason because there was now an admin screen where we could monitor the numbers.
August 8, 2018
Use Cases
Interspace X-lift: Faster, Cost Efficient Ad Fraud Detection With Spider AF
Use Cases
After introducing Spider AF, I think it was great that all members could now easily understand/grasp what kind of web providers were suspected of fraud and for what reason because there was now an admin screen where we could monitor the numbers.
August 8, 2018
Losing $7,000 in 13 days - No excuses not to use Spider AF
Talking about the clothing business, Yofuko-no-Aoyama (Aoyama Clothing) ranks amongst the top in Japan. The company continues to thrive with increasing investments in new businesses such as offline-2-online (o2o) and digital transformation (DX), and it currently boasts the No.1 market share in the clothing industry in the country.
August 5, 2021
Use Cases
Losing $7,000 in 13 days - No excuses not to use Spider AF
Use Cases
Talking about the clothing business, Yofuko-no-Aoyama (Aoyama Clothing) ranks amongst the top in Japan. The company continues to thrive with increasing investments in new businesses such as offline-2-online (o2o) and digital transformation (DX), and it currently boasts the No.1 market share in the clothing industry in the country.
August 5, 2021
Detecting 107 Invalid Clicks in 12 Days - How Housing Company A Successfully Tackled Ad Fraud
Company A detected 107 invalid clicks in less than two weeks of using Spider AF’s trial. Recuperating about 3% of their total advertising costs, this is a story of how they fought and overcame ad fraud.
August 16, 2021
Use Cases
Detecting 107 Invalid Clicks in 12 Days - How Housing Company A Successfully Tackled Ad Fraud
Use Cases
Company A detected 107 invalid clicks in less than two weeks of using Spider AF’s trial. Recuperating about 3% of their total advertising costs, this is a story of how they fought and overcame ad fraud.
August 16, 2021
F@N Communications Reducing Ad Fraud Detection Time By 80%
Not only reduce man-hours for tasks but also accumulate know-how against new fraud. F@N Communications, Inc. is a company that provides ad network services to affiliate advertising services such as A8.net and Moba8.net for smartphones. This time we’ll be talking with Mr. Asami – a project manager from the business division of “nend”, Japan’s premier smartphone ad network – about fraud protection and their circumstances that lead to adopting Spider AF.
July 27, 2017
Use Cases
F@N Communications Reducing Ad Fraud Detection Time By 80%
Use Cases
Not only reduce man-hours for tasks but also accumulate know-how against new fraud. F@N Communications, Inc. is a company that provides ad network services to affiliate advertising services such as A8.net and Moba8.net for smartphones. This time we’ll be talking with Mr. Asami – a project manager from the business division of “nend”, Japan’s premier smartphone ad network – about fraud protection and their circumstances that lead to adopting Spider AF.
July 27, 2017
UNICORN by Adways Inc. – Fraud Prevention And Things You Should Take Notice Of In Future Advertising
"Because of the popularity of smartphones and the booming app business, the costs for acquiring users were gradually increasing on the developer side. That was when we felt that the problems caused by ad fraud were also going to expand."
August 19, 2019
Use Cases
UNICORN by Adways Inc. – Fraud Prevention And Things You Should Take Notice Of In Future Advertising
Use Cases
"Because of the popularity of smartphones and the booming app business, the costs for acquiring users were gradually increasing on the developer side. That was when we felt that the problems caused by ad fraud were also going to expand."
August 19, 2019
How to Stop Ad Fraud by Building a Flexible In-house Marketing System
At Spider Labs, we believe that every company, regardless of its size or budget, should invest in measures to combat ad fraud.
April 30, 2021
Use Cases
How to Stop Ad Fraud by Building a Flexible In-house Marketing System
Use Cases
At Spider Labs, we believe that every company, regardless of its size or budget, should invest in measures to combat ad fraud.
April 30, 2021
Doing Fraud Investigations In ¼ The Time With Data Visualization!
I-mobile is a pay per performance ad service provider. In June 2018, i-mobile started using SpiderAF for fraud prevention. Although fraud can not be found out with just log data alone, it was possible to detect this clever fraud upon introduction; greatly reducing the number of man-hours and time spent on fraud investigation. Today we’ll be talking with i-mobile’s Ms. Nishimura and Mr. Matsumoto.
March 29, 2019
Use Cases
Doing Fraud Investigations In ¼ The Time With Data Visualization!
Use Cases
I-mobile is a pay per performance ad service provider. In June 2018, i-mobile started using SpiderAF for fraud prevention. Although fraud can not be found out with just log data alone, it was possible to detect this clever fraud upon introduction; greatly reducing the number of man-hours and time spent on fraud investigation. Today we’ll be talking with i-mobile’s Ms. Nishimura and Mr. Matsumoto.
March 29, 2019
Spider Labs Establishes New Offices in New York, USA and Cork, Ireland
Tokyo, Japan - Spider AF, the leading provider of digital ad fraud and lead fraud prevention, today announced its expansion to New York, USA and Cork, Ireland.
May 24, 2023
Press
Spider Labs Establishes New Offices in New York, USA and Cork, Ireland
Press
Tokyo, Japan - Spider AF, the leading provider of digital ad fraud and lead fraud prevention, today announced its expansion to New York, USA and Cork, Ireland.
May 24, 2023
Spider AF Launches New Freemium Ad Fraud Prevention Solution for Google Ads Platform
Spider AF, a leading provider of ad fraud prevention solutions, has launched a new freemium ad fraud prevention solution for the Google Ads platform. The solution is designed to help advertisers protect their ad campaigns from fraudulent activities, such as click fraud and impression fraud, and improve their ROI.
April 3, 2023
Press
Spider AF Launches New Freemium Ad Fraud Prevention Solution for Google Ads Platform
Press
Spider AF, a leading provider of ad fraud prevention solutions, has launched a new freemium ad fraud prevention solution for the Google Ads platform. The solution is designed to help advertisers protect their ad campaigns from fraudulent activities, such as click fraud and impression fraud, and improve their ROI.
April 3, 2023
GENIEE DSP Adopts Spider Labs' IP Blocklist API
Every day, Spider Lab's demand-side ad fraud countermeasure analyzes over 10 billion IP addresses to identify invalid traffic
January 18, 2023
Press
GENIEE DSP Adopts Spider Labs' IP Blocklist API
Press
Every day, Spider Lab's demand-side ad fraud countermeasure analyzes over 10 billion IP addresses to identify invalid traffic
January 18, 2023
Spider AF Featured On Cybernews!
Every developer feels like a parent when their work is seen and praised. Today we feel just like that. Our hard work has been noticed by the Cybernews team and they listed us among the best fraud protection services!
August 19, 2022
Press
Spider AF Featured On Cybernews!
Press
Every developer feels like a parent when their work is seen and praised. Today we feel just like that. Our hard work has been noticed by the Cybernews team and they listed us among the best fraud protection services!
August 19, 2022
Tokyo-Based Spider Labs, Ltd., Opens Anti-Fraud Services for Advertising Agencies
Spider Labs’ Spider AF Platform Enables Advertising Agencies to Block Ads from Competitors, Click Farms, Malicious IPs, Unapproved Content and more.
July 30, 2020
Press
Tokyo-Based Spider Labs, Ltd., Opens Anti-Fraud Services for Advertising Agencies
Press
Spider Labs’ Spider AF Platform Enables Advertising Agencies to Block Ads from Competitors, Click Farms, Malicious IPs, Unapproved Content and more.
July 30, 2020
Phybbit Begins Providing Ad Fraud Detection Tool SpiderAF to Fluct SSP
Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data! Phybbit Ltd. (Tokyo, Minato-ku, CEO: Satoko Ohtuski) has just begun providing its AI-equipped ad-fraud detection and reporting tool SpideAF to Fluct Ltd.’s SSP (Tokyo, Minato-ku, CEO: Ken Doi).
August 7, 2019
Press
Phybbit Begins Providing Ad Fraud Detection Tool SpiderAF to Fluct SSP
Press
Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data! Phybbit Ltd. (Tokyo, Minato-ku, CEO: Satoko Ohtuski) has just begun providing its AI-equipped ad-fraud detection and reporting tool SpideAF to Fluct Ltd.’s SSP (Tokyo, Minato-ku, CEO: Ken Doi).
August 7, 2019
Spider AF, One of Japan’s Largest Ad Fraud Countermeasure Tools, Partners With Yahoo! JAPAN’s Display Ads
Spider Labs, Ltd. (Minato-ku, Tokyo, CEO: Satoko Otsuki, hereinafter referred to as Spider Labs) is pleased to announce Spider AF, one of Japan’s largest ad-fraud countermeasure tools, partnering with Yahoo Japan Corporation (HQ: Chiyoda-ku, Tokyo, CEO: Kentaro Kawabe, hereinafter referred to as Yahoo! JAPAN) for its advertising service, Display Ads.
September 7, 2020
Press
Spider AF, One of Japan’s Largest Ad Fraud Countermeasure Tools, Partners With Yahoo! JAPAN’s Display Ads
Press
Spider Labs, Ltd. (Minato-ku, Tokyo, CEO: Satoko Otsuki, hereinafter referred to as Spider Labs) is pleased to announce Spider AF, one of Japan’s largest ad-fraud countermeasure tools, partnering with Yahoo Japan Corporation (HQ: Chiyoda-ku, Tokyo, CEO: Kentaro Kawabe, hereinafter referred to as Yahoo! JAPAN) for its advertising service, Display Ads.
September 7, 2020
Tokyo-Based Phybbit, Ltd., Becomes the First Asian vendor To Be Globally Certified Against Fraud by the Trustworthy Accountability Group (TAG)
Spider AF and SHARED BLACKLIST are committed to providing world-class services to eradicate ad fraud.
March 25, 2020
Press
Tokyo-Based Phybbit, Ltd., Becomes the First Asian vendor To Be Globally Certified Against Fraud by the Trustworthy Accountability Group (TAG)
Press
Spider AF and SHARED BLACKLIST are committed to providing world-class services to eradicate ad fraud.
March 25, 2020
Spider Labs Releases Ad Fraud White Paper for First Half of 2021
Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF, the Company's Automated Fraud Countermeasure Tool.
October 8, 2021
Press
Spider Labs Releases Ad Fraud White Paper for First Half of 2021
Press
Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF, the Company's Automated Fraud Countermeasure Tool.
October 8, 2021
Response: Recent coverage misrepresenting the data privacy and retention policy of Spider AF
We would like to report a recent case wherein certain parties have misrepresented the facts with regards to the technology, security, privacy and compliance of the the anti-ad fraud tool Spider AF, developed and supplied by the company Spider Labs (Minato City, Tokyo Metropolis, President and Chief Executive Officer: Satoko Ohtsuki).
June 3, 2022
Press
Response: Recent coverage misrepresenting the data privacy and retention policy of Spider AF
Press
We would like to report a recent case wherein certain parties have misrepresented the facts with regards to the technology, security, privacy and compliance of the the anti-ad fraud tool Spider AF, developed and supplied by the company Spider Labs (Minato City, Tokyo Metropolis, President and Chief Executive Officer: Satoko Ohtsuki).
June 3, 2022
Tokyo’s Spider Labs, Ltd., Raises $5 Million Series B Funding
Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its Series B funding round, with primary investors including Headline Asia Fund, Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund.
October 15, 2021
Press
Tokyo’s Spider Labs, Ltd., Raises $5 Million Series B Funding
Press
Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its Series B funding round, with primary investors including Headline Asia Fund, Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund.
October 15, 2021
Anti-Ad Fraud Tool Spider AF Partners with AD EBiS to Promote Ad Verification
Anti-ad fraud tool, Spider AF, has partnered up with advertising effectiveness measurement platform, AD Ebis by YRGLM Inc., to increase awareness of ad verification and to promote the health of the Internet advertising industry.
July 21, 2021
Press
Anti-Ad Fraud Tool Spider AF Partners with AD EBiS to Promote Ad Verification
Press
Anti-ad fraud tool, Spider AF, has partnered up with advertising effectiveness measurement platform, AD Ebis by YRGLM Inc., to increase awareness of ad verification and to promote the health of the Internet advertising industry.
July 21, 2021
affitown byGMO, Geniee and FLYWHEEL Join the SHARED BLACKLIST, an Industry-Wide Initiative to Fight Ad Fraud
Tokyo-based Spider Labs, Ltd., developer of the Spider AF anti-advertising fraud software, has announced that affitown byGMO, Geniee, and FLYWHEEL are the latest addition to its roster of partner companies enrolled in the SHARED BLACKLIST (SBL), an industry-wide list of fraudulent affiliates and publishers shared between major ad companies.
July 20, 2021
Press
affitown byGMO, Geniee and FLYWHEEL Join the SHARED BLACKLIST, an Industry-Wide Initiative to Fight Ad Fraud
Press
Tokyo-based Spider Labs, Ltd., developer of the Spider AF anti-advertising fraud software, has announced that affitown byGMO, Geniee, and FLYWHEEL are the latest addition to its roster of partner companies enrolled in the SHARED BLACKLIST (SBL), an industry-wide list of fraudulent affiliates and publishers shared between major ad companies.
July 20, 2021
Cyber Security Company, Spider Labs, Selected for Tokyo-Sponsored Accelerator Program X-HUB TOKYO’s East Coast Expansion Course
Spider Labs, Ltd., (Minato-ku, Tokyo; President: Satoko Ohtsuki, hereinafter called Spider Labs) has been selected to participate in the East Coast Expansion Course of X-HUB TOKYO, a global startup accelerator program sponsored by the Tokyo Metropolitan Government. Spider Labs aims to further expand activities globally by leveraging the North American startup ecosystem.
February 10, 2021
Press
Cyber Security Company, Spider Labs, Selected for Tokyo-Sponsored Accelerator Program X-HUB TOKYO’s East Coast Expansion Course
Press
Spider Labs, Ltd., (Minato-ku, Tokyo; President: Satoko Ohtsuki, hereinafter called Spider Labs) has been selected to participate in the East Coast Expansion Course of X-HUB TOKYO, a global startup accelerator program sponsored by the Tokyo Metropolitan Government. Spider Labs aims to further expand activities globally by leveraging the North American startup ecosystem.
February 10, 2021
Tokyo-Based Phybbit, Ltd., Partners with Digital Forensics and Legal Firm TMI Privacy & Security, Ltd., to Prosecute Ad Fraud
TMI will Provide the Expertise Needed to Ensure Evidence Meets Legal Court Requirements.
May 13, 2020
Press
Tokyo-Based Phybbit, Ltd., Partners with Digital Forensics and Legal Firm TMI Privacy & Security, Ltd., to Prosecute Ad Fraud
Press
TMI will Provide the Expertise Needed to Ensure Evidence Meets Legal Court Requirements.
May 13, 2020
Spider Labs Founder and CEO Satoko Ohtsuki Named Finalist for EY Entrepreneurial Winning Women Japan 2021
A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique Business Plan at EY Award Ceremony December 16.
December 15, 2021
Press
Spider Labs Founder and CEO Satoko Ohtsuki Named Finalist for EY Entrepreneurial Winning Women Japan 2021
Press
A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique Business Plan at EY Award Ceremony December 16.
December 15, 2021
Tokyo-Based Spider Labs, Ltd. Launches New Anti-Fraud Services for Web Advertisers
Spider Labs’ Spider AF Platform Enables Advertisers to Hide Ads from Competitors and Click Farms, Automatically Block Malicious IPs, Block Unapproved Content and more.
July 21, 2020
Press
Tokyo-Based Spider Labs, Ltd. Launches New Anti-Fraud Services for Web Advertisers
Press
Spider Labs’ Spider AF Platform Enables Advertisers to Hide Ads from Competitors and Click Farms, Automatically Block Malicious IPs, Block Unapproved Content and more.
July 21, 2020
Ad Fraud Slows Amidst Corona Pandemic. Anti-Ad Fraud Company Spider Labs, Ltd. Releases 2020 First Semester Ad Fraud White Paper
This report reveals estimated Ad Fraud damage of $38.5M, detected in Japan. Download now to get the latest in Ad Fraud.
September 7, 2020
Press
Ad Fraud Slows Amidst Corona Pandemic. Anti-Ad Fraud Company Spider Labs, Ltd. Releases 2020 First Semester Ad Fraud White Paper
Press
This report reveals estimated Ad Fraud damage of $38.5M, detected in Japan. Download now to get the latest in Ad Fraud.
September 7, 2020
Phybbit, Ltd. and the Ad Fraud Countermeasure Tool Spider AF Are Hereby Unifying Their Names Under Spider Labs, Ltd., a Cybersecurity Company
Phybbit is celebrating its 10th anniversary and is pleased to announce a change in the company name and relocation of the head office.
June 23, 2020
Press
Phybbit, Ltd. and the Ad Fraud Countermeasure Tool Spider AF Are Hereby Unifying Their Names Under Spider Labs, Ltd., a Cybersecurity Company
Press
Phybbit is celebrating its 10th anniversary and is pleased to announce a change in the company name and relocation of the head office.
June 23, 2020
Tokyo-Based Phybbit Ltd., Selected by Japan’s Largest Affiliate Service Provider, ValueCommerce Co., Ltd., to Provide Anti-Ad Fraud Services
Phybbit’s AI-Driven “Spider AF” Tool Proven to be the Most Effective at Identifying Advertising Fraud
June 9, 2020
Press
Tokyo-Based Phybbit Ltd., Selected by Japan’s Largest Affiliate Service Provider, ValueCommerce Co., Ltd., to Provide Anti-Ad Fraud Services
Press
Phybbit’s AI-Driven “Spider AF” Tool Proven to be the Most Effective at Identifying Advertising Fraud
June 9, 2020
According to Phybbit’s New Ad Fraud Whitepaper, 18.9% of Traffic in Japan was Fraud in 2019
Phybbit Ltd. (Tokyo Minato-ku, CEO: Satoko Ohtsuki) has just released it’s latest Ad Fraud Whitepaper for July 2019. As the market leader in Japan for ad fraud detection and reporting, over 455 billion data results are analyzed using SpiderAF. (The data recorded for this report was conducted from January 1, 2019 – June 30, 2019).
July 30, 2019
Press
According to Phybbit’s New Ad Fraud Whitepaper, 18.9% of Traffic in Japan was Fraud in 2019
Press
Phybbit Ltd. (Tokyo Minato-ku, CEO: Satoko Ohtsuki) has just released it’s latest Ad Fraud Whitepaper for July 2019. As the market leader in Japan for ad fraud detection and reporting, over 455 billion data results are analyzed using SpiderAF. (The data recorded for this report was conducted from January 1, 2019 – June 30, 2019).
July 30, 2019
Anti-Ad Fraud Tool, Spider AF, Begins Offering Agency Sales Plan
Anti-ad fraud tool, Spider AF, has begun offering an agency sales plan for web advertisers. The plan will have no initial setup costs and will start from 30,000 yen ($300) on a monthly basis. By preventing the threat of fraud, you can focus on real ad performance.
July 14, 2021
Press
Anti-Ad Fraud Tool, Spider AF, Begins Offering Agency Sales Plan
Press
Anti-ad fraud tool, Spider AF, has begun offering an agency sales plan for web advertisers. The plan will have no initial setup costs and will start from 30,000 yen ($300) on a monthly basis. By preventing the threat of fraud, you can focus on real ad performance.
July 14, 2021
Suspicious Emails From Outside of Japan Targeting “SpiderAF”
Phybbit wants to bring to your attention that there are suspicious emails that have been sent from outside of Japan that are targeting the credibility of “SpiderAF”, an ad fraud countermeasure tool developed an provided by Phybbit Co., Ltd.
June 15, 2020
Press
Suspicious Emails From Outside of Japan Targeting “SpiderAF”
Press
Phybbit wants to bring to your attention that there are suspicious emails that have been sent from outside of Japan that are targeting the credibility of “SpiderAF”, an ad fraud countermeasure tool developed an provided by Phybbit Co., Ltd.
June 15, 2020
Web Advertising Improvement Results Utilizing the Anti-Ad Fraud Tool, Spider AF
Get 1 month of free fraud diagnostics with a tailored fraud detection tool. The offer is limited to the first 5 companies to enter.
December 7, 2020
Press
Web Advertising Improvement Results Utilizing the Anti-Ad Fraud Tool, Spider AF
Press
Get 1 month of free fraud diagnostics with a tailored fraud detection tool. The offer is limited to the first 5 companies to enter.
December 7, 2020
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A robust paid social strategy is crucial for businesses to thrive. By effectively leveraging paid social advertising, you can drive targeted traffic, engage with your audience, and maximize conversions.
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Fraudulent Bot Networks and Their Detrimental Effects on Affiliate Marketing Campaigns
A growing menace threatens the effectiveness and profitability of affiliate marketing campaigns: fraudulent bot networks.
Articles
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Meet The Spider AF Team, Rui Ferreira
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our Director of Engineering who makes sure our internal process runs smoothly, Rui. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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Meet The Spider AF Team, Kohki Miyao
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our Japanese team members in charge of content and SEO, Kohki. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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Mastering PPC Performance: Key Metrics You Might Be Ignoring and How to Improve Them
When it comes to pay-per-click (PPC) advertising, the success of your campaigns relies heavily on the metrics you choose to measure and optimize.
Articles
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Advanced Strategies and Cutting-Edge Tools to Supercharge Your Ad Campaign Performance
Staying ahead of the competition requires marketers to go beyond basic strategies and embrace advanced techniques and cutting-edge tools.
Articles
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Harnessing the Power of 5000 Free Clicks with Spider AF
With our freemium version, which provides 5000 protected clicks on Google Ads for free each month, businesses have the opportunity to experience the long-term benefits of blocking ad fraud.
Articles
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Unlocking the Power of Multi-Platform Advertising: Advanced Strategies for Expanded Reach and Impact
Reaching and engaging a wider audience is essential for successful advertising campaigns. Multi-platform advertising offers a powerful solution, allowing marketers to leverage various channels and platforms to maximize their reach and impact.
Articles
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5 Reasons Why Your Marketing Campaigns Need Spider AF
Marketing campaigns are the backbone of businesses today. With the proliferation of online platforms for advertising, it has become more challenging to keep your marketing campaigns secure from ad fraud.
Articles
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Maximizing Your Advertising Strategy: The Benefits of Cross-Platform Advertising for Reaching Your Ideal Customers
Businesses must start taking advantage of the wide variety of platforms and channels on offer in order to connect with all of their potential customers.
Articles
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Leveraging Google Analytics for Better Ad Performance Tracking: Advanced Techniques and Strategies
It's no secret that effective marketing requires data-driven decisions. When it comes to digital advertising, measuring ad performance is critical to understanding the success of your campaigns.
Articles
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7 Types of Affiliate Marketing Fraud To Be Aware Of To Protect Your Affiliate Program
Affiliate marketing is a popular and effective way for businesses to promote their products or services through the help of affiliates. However, with its increasing popularity, affiliate marketing fraud is also on the rise.
Articles
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Google Ads Bid Strategies: 7 Key Strategies To Make The Most Out Of Your Bid
Google Ads is a powerful platform for businesses of all sizes to reach their target audience and promote their products and services.
Articles
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Meet The Spider AF Team, Kapil-Matta
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our latest member of the global sales team, Kapil. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI
When it comes to online advertising, it's important to track your return on investment (ROI). This is where Google Ads Conversion Tracking comes in.
Articles
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10 Tips to Maximize Google Ads Targeting and Segmentation
With the increasing popularity of Google Ads, businesses can reach their target audience and promote their products or services through a variety of targeting and segmentation strategies.
Articles
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Meet The Spider AF Team, António Santos
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our youngest member working diligently as a Web Developer and Rugby Player, António. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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How To Optimize Affiliate Marketing Campaigns For Businesses
Affiliate marketing has become a popular and lucrative way for businesses to promote their products or services. However, not all affiliate campaigns are successful, and many businesses struggle to optimize their campaigns for maximum ROI.
Articles
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Understanding The Different Types Of Bot Traffic: Good Bots Vs Bad Bots
Bots are software applications that perform automated tasks on the internet. These tasks can range from web scraping, data mining, and content indexing, to automated customer service, and more. Bots have become an integral part of the internet, but not all bots are created equal.
Articles
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Real-World Examples Of Invalid Traffic And Its Impact On Businesses
Invalid traffic refers to any traffic that does not come from real human users, but rather from automated sources, such as bots or click farms. Invalid traffic can have a significant impact on businesses, both in terms of financial loss and damage to reputation.
Articles
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The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business
Digital advertising has become a critical part of any modern business's marketing strategy, providing a way to reach potential customers and build brand awareness in a highly competitive online marketplace.
Articles
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7 Lead Generation Strategies for SaaS Companies
Local and online businesses share many common traits, including the need to attract new customers for sustainable operations. Hence, the need for an effective lead-generation strategy cannot be overstated.
Articles
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How to Acquire High-Quality Ad Leads
We normally connote the word “opportunity” with several things. This includes potential customers, and, of course, the proper sales pitches to draw the attention of these customers.
Articles
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Meet The Spider AF Team, Will Nunan
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our freshest talents spearheading our global marketing team, bringing years of experience in the cybersecurity space, Will. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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4 Lead Generation Strategies for In-house Marketers
In the pre-Internet era, few companies really needed external referrals from existing customers. That changed dramatically as e-commerce, social media, and online referral networks allowed new companies to sell their goods directly to consumers.
Articles
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What Is Lead Generation Fraud? Types & Prevention Methods Explained
Lead generation fraud is a term used to describe the act of generating fake leads or manipulating legitimate leads in order to earn a profit. Lead generation fraud is a growing problem in the digital age, as more and more businesses rely on online lead generation methods to find new customers.
Articles
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Spider AF Interview With NYC EDC
Our CEO Satoko sat down with Andrew Kimball President/CEO and Daniel Clark, Vice President of Partnerships from New York City Economic Development Corporation (NYCEDC). It was fantastic to gain insights into how they work with startups to support and grow their business.
Articles
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How Does Bots Really Affect You As A Marketer?
In today's digital age, online advertising has become a channel for businesses to reach their target audience. However, marketers are facing a new challenge with the rise of automated software programs, namely bots.
Articles
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How to Detect Bot Traffic in Your Ad Campaign & Website
If you rely on online advertising and a website to bring in customers, one of the biggest challenges you face, whether knowingly or not, is bot traffic.
Articles
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Meet The Spider AF Team, Sachin Roy
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our highly skilled DevOps Engineer who makes sure our internal process runs smoothly, Sachin. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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What Steps Does Google Take To Prevent Click Fraud?
A question we’re frequently asked is “don’t Google already protect my ads from click fraud?”
Articles
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5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions
19th-century department store magnate John Wanamaker said: “half my advertising money has been wasted... the problem was I didn’t know which half.”
Articles
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The Importance of Reach and Frequency In Advertising
Brand awareness helps businesses to differentiate themselves, increase customer loyalty, attract new customers, and establish a positive reputation.
Articles
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Why Digital Agencies Should Protect Their Clients’ Marketing Budgets From Ad Fraud
In recent years, digital advertising has become an increasingly popular way for businesses to reach new audiences and grow their customer base.
Articles
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Meet The Spider AF Team, Josh Gutierrez
Welcome to our 'Meet the Spider AF Team' series! This time, we're proud to showcase our talented UI/UX Designer working hard to give everyone the best user experience on Spider AF's website, Josh. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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Google Ads Performance Max: Why or Why Not?
Google Ads Performance Max (also called PMax) is a powerful tool that can help businesses achieve better ad performance through automation and machine learning.
Articles
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Meet The Spider AF Team, Azu
Welcome to our 'Meet the Spider AF Team' series! This time, let’s meet one of our key members behind Spider AF’s marketing team, Azu.
Articles
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The Digital Advertiser’s Handbook: A Comprehensive Guide to Ad Sizes 2023
In the world of digital advertising, one of the most important aspects to consider is the size of your ads. Ad size is a critical component of your ad’s success as it can impact your ad’s visibility, click-through rate, and overall performance.
Articles
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What is a GCLID and What Role Does It Play in Google Ads?
If you have ever run a Google Ads campaign, you may have come across the term "GCLID." But what is a GCLID, and what role does it play in Google Ads?
Articles
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How The Lack Of Transparency From Big Tech Is Costing Advertisers Millions
Big tech companies like Google, Facebook, and Microsoft have been facing criticism for their lack of transparency when it comes to ad fraud.
Articles
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Meet The Spider AF Team, Adolfo Ferreira
Welcome back to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our top designers who stays up late every night worrying about our user journey and brand, Adolfo. Read all about Adolfo, his role at Spider AF, and what makes him a valued member of our team.
Articles
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The Impact of Invalid Traffic on SEO and Search Engine Rankings
As we know, search engine optimization (SEO) is a key factor in driving organic or paid traffic to a website. It is also the essential driving piece that helps our website to rank higher in the search engine results pages (SERPs).
Articles
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Meet The Spider AF Team, Pedro Rosa
Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our talented Software Engineers tirelessly working to fight fraud, Pedro. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.
Articles
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The Impact Of Competitors On Your Google Ads Impression Share
Google Ads is one of the most popular PPC advertising platforms, and so naturally there are millions of businesses vying for a piece of the pie.
Articles
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Google Ads Targeting: Potential Customers or Dead Leads?
Is Google Ads worth your effort and budget? Let’s jump into the pros and cons of its targeting, and whether you’re likely to find golden leads or waste your time.
Articles
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Meet The Spider AF Team, Peter Seabury
Welcome to our 'Meet the Spider AF Team' series! Today, we're showcasing one of our newest talented members behind our ad fraud prevention company, Pete. Get to know his background, their role at Spider AF, and what makes them a valuable member of our team.
Articles
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Here's Why You Should Care About Google Ads Keyword Match Types
Advertising plays a crucial role in reaching and engaging your target audience. Google Ads provides a powerful platform to do just that, but it's important to understand how to control when your ads appear for search campaigns.
Articles
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How Can Behavioral Analytics Help Detect Click Fraud?
Behavioral analytics is a powerful tool in the world of digital marketing that provides a deeper understanding of user behavior.
Articles
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The Rise of Click Farms and Their Impact on Digital Advertising and Online Engagement
In the world of digital advertising, click farms have become an increasingly common method of fraud.
Articles
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Impression Share 101: Mastering the Do's and Don'ts
Impression Share, or IS, is a crucial metric in the world of digital advertising. It measures the visibility of your ads and helps you determine if you're making the most of your advertising budget.
Articles
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Top Performance Marketing Tips From Lead Digital Marketers
Online advertising is forever changing, in a climate that is unpredictable, and audiences with different priorities to those previously seen.
Articles
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Ad Fraud in Affiliate Marketing: Explanation, Detection, and Prevention
In recent years, ad spending has gone through the roof, with 2022 being a record year.
Articles
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Spider AF's Antonio representing Portugal at the Rugby World Cup
Spider Labs is proud to announce that software engineer António Machado Santos, who works at the Portuguese office, has been selected as a player candidate for the Portugal national rugby team.
Articles
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How Bounce Rates Are Linked to Advertising Fraud
While there has been much discussion about the correlation between bounce rates and SEO rankings, less has been said about whether higher bounce rates are indeed a sign of ad fraud.
Articles
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11 Tips to Reduce Bounce Rate on Your Website
The definition of a high bounce rate hasn't changed over the years, even though what it means to a business has. A website's bounce rate is the percentage of web users who visit a site, land on one page and leave without visiting another.
Articles
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What You Need to Know About Brand Safety and Protection
Brand safety is more important than ever before. Your reputation and revenue are at stake. Read this article to learn how to protect against potential threats.
Articles
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How Affiliate Fraud Affects Affiliate Marketing Networks
Affiliate marketing fraud is now a $3.4 billion problem. Amongst the unfortunate fallouts of affiliate fraud are the monetary losses it inflicts on both merchants and affiliate marketing networks.
Articles
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6 Ways Ad Fraud Affects E-Commerce Businesses
E-commerce businesses need to invest in ad fraud prevention solutions to protect their brand reputation and revenue streams. By learning about the threat posed by ad fraud and fighting back, companies are helping the advertising industry as a whole, thwarting malicious actors, and making the internet a safer place.
Articles
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How Click Fraud Impacts Performance-based Advertising
Click fraud hinders ad revenue growth by creating the illusion of more traffic, signups, installs, and other forms of engagement than there actually are - conveniently inflating those metrics and skewing your data in more ways than one.
Articles
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Cookie Stuffing Fraud in Affiliate Marketing: An In-Depth Analysis
Cookie stuffing works because most fraudsters run small-scale operations with different publisher accounts, making them invisible under the radar. But even those who run large operations often get away with it.
Articles
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Cookie Stuffing Fraud: Its Basics, Common Methods, & Why You Should Care
There is a growing number of ad fraud prevention tools, each more refined to tackle a distinct category of fraud. Cookie stuffing fraud is one of them and entails a number of methods to be executed. In this article, we'll go through these methods and cover the effects of cookie stuffing.
Articles
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Why Your Black Friday Ad Campaign Should Be Click Fraud Protected
Companies running Black Friday deals might record increased traffic and conversions than usual, but nearly one-third of what is considered organic online shoppers are fake. Let's explore why you should protect your Black Friday campaigns from click and similar frauds, and how proactive measures can help your business around Black Friday and long after the shopping season.
Articles
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8 Common Google Ads Mistakes to Avoid
There is a lot of nuance to Google Ads, and you should always evaluate them. In this article, we will cover the 8 common Google Ads mistakes on the keyword, ad group, targeting, and other campaign management levels. We will also outline what you can do to avoid and correct these mistakes.
Articles
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How to Stop Traffic or Clicks Outside of Your Geo-Targeted Locations
Geo-targeted campaigns brought many complications to the advertising industry. The most pertinent being the tendency to waste time and money by reaching people who have no interest in what you're offering.
Articles
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6 Common Cybersecurity Threats in Digital Marketing
These days marketing relies just as much on technology as understanding the psychology of your customers. Whether you’re using application integration solutions to gather and analyze data, or simply communicating with your team online, you’re using technology.
Articles
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A Guide to Click Fraud And How To Prevent It
Worried about click fraud? These simple solutions should put your mind at rest.
Articles
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Getting Ad Clicks from Strange Domains? Here's How to Stop Them
Spotting when something is wrong with your ads may be difficult due to the omnipresent nature of bots. Whether you are the victim of clever social engineering attacks or one of the vectors of script kiddies, the bot problem remains quite widespread.
Articles
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Get the Most out of Your PPC Ad Budget: Top Tips from Industry Experts
The average global click-through rate for Google search ads is only around 6-7% of the impressions. Not all the people who clicked through would necessarily convert, not to mention mistaken clicks and bots, which further necessitates that you optimize your PPC ad delivery.
Articles
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Twitter Advertising A Guide to Ad Formats and Targeting Options
While advertisers have access to a range of technology and advanced measurement techniques, in today's socially driven advertising environment, they continue to struggle with ad irrelevance. Hence, advertising on Twitter, especially, requires careful consideration and precision to achieve the most effective results.
Articles
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How to Stop Your Google Ads from Displaying on Non-Targeted Marketing Channels
Every profitable Google Display Ad relies on reaching the right audience based on the right keywords. It’s not easy for advertisers to always know where their ads are displayed. This is especially the case since companies' ads are still often displayed on media outlets that are totally irrelevant to the brands' target audience.
Articles
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Twitter Advertising: Pros, Cons, & What to Know Before Getting Started
Twitter began to support advertisements in early 2010, several years late to the party, and following the footstep of one of its biggest competitors: Facebook.
Articles
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How to Deal With Ad Fraud in Your Twitter Ads
Twitter's sheer diversity of topics and its powerful real-time nature have allowed it to become the de facto place to catch up with the rest of the world, a crucial attribute considering that traditional media outlets are increasingly less capable of delivering content of such breadth as the platform can provide.
Articles
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Twitter's Bot Problem: How Bad Is It for Businesses?
Barack Obama's Twitter account has roughly 132 million followers, making his social handle the most followed account on Twitter. But this count fell by 300,000 following the announcement of Space X founder, Elon Musk, planning to buy the social media platform.
Articles
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8 Ways to Stop Wasting Your Daily Ad Budget
Wastage in ad spend has been an increasing problem in the advertising industry. In 2018, Rakuten Advertising, formerly known as Rakuten Marketing, published a survey that claimed that 26% of all media ad spending was a waste.
Articles
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How to Fight Random CPC Spikes in Your Ads
CPC (cost per click) spikes are one of the biggest challenges for any PPC campaign, costing advertisers a chunk of their ad spend. Though most spikes can be attributed to external factors, agencies and advertisers should be ready to prevent them beforehand — or mitigate the impact when the surges do come about.
Articles
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First Vendor in APAC to Earn the TAG Certified Against Ad Fraud Seal
We are proud to announce that Phybbit and SpiderAF is the first vendor in the Asia Pacific region to earn the TAG Certification Against Ad Fraud seal.
Articles
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How Will iOS 14’s Tracking Protection Feature Impact Ad Distribution?
GAFA (Google, Apple, Facebook, and Amazon) is known as the largest and most dominant IT firm. Of the four companies, Apple states that it “believes that privacy is a fundamental human right,” claiming that it will no longer use personal information for advertising. This attitude has led to differentiation from other companies and has been a part of the success Apple has had in increasing their market share.
Articles
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Introduction to Keyword Selection in Search Marketing
The knowledge of SEO techniques is, to website operators, as essential as knowing how to run web ads. When you choose the right keywords and create engaging content around them, you're almost guaranteed to generate a lot of traffic to your site.
Articles
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PPC Vs. SEO: An Analysis of Two Powerful Acquisition Models
PPC and SEO are both top-performing acquisition models. However, they take distinct approaches to web marketing. Each represents a unique marketing proposition and is better suited for different businesses, depending on what a company sets to achieve.
Articles
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8 Quick and Easy Ways to Improve Google Ads CTR
Pay per click (PPC) advertising is nothing new. It’s a well-tested tactic that can bring in a lot of traffic in a short amount of time. To this day, PPC advertising remains one of the best advertising tools you can have in your arsenal.
Articles
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What Is ROAS? Breaking Down the Concept and Ways to Improve It
Advertising is much more than purchasing a few thousand dollars of online ads. A brand must consider how its ad on one channel can affect the bottom line in others.
Articles
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What is China’s ‘Wool Party’?
With more than 800 million users, unique farms are emerging in urban areas in the world’s largest smartphone market – China. Their produce? Ad fraud.
Articles
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A Comprehensive Overview of Programmatic Advertising
In recent years, programmatic advertising has gained increasing attention in web advertising. Also called “programmatic buying,” programmatic advertising is driven by a proprietary computerized auction system.
Articles
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How Google Display Network Placement Exclusion Can Protect Your Brand and Budget
Over the past three decades, Google Ads has been Google’s biggest revenue engine. In 2019 alone, Google has made over $113 billion off Ads alone. There’s a good reason why Google Ads has made the company so much money – their advertising model works.
Articles
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Are Ad Fraud Prevention Tools Appropriate for Your Business?
Protection is a great thing and you can't ever get enough of it. In today's advertising industry, it is much needed, now more than ever.
Articles
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Competitor Brand Bidding: An (Un)Ethical Ad War
Competitor brand bidding is a great marketing strategy for making your competitor’s traffic work for you.
Articles
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May 24, 2023
Spider Labs Establishes New Offices in New York, USA and Cork, Ireland
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Press Releases
April 3, 2023
Spider AF Launches New Freemium Ad Fraud Prevention Solution for Google Ads Platform
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Press Releases
January 18, 2023
GENIEE DSP Adopts Spider Labs' IP Blocklist API
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Press Releases
August 19, 2022
Spider AF Featured On Cybernews!
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Webinars
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