Search ads have become a go-to avenue for businesses aiming to broaden their customer base and boost sales. However, the fiercely competitive landscape of the online marketplace often poses substantial challenges to achieving desired results.

When you aim to enhance your CPA, you can anticipate more effective ad campaigns and improved advertising outcomes. It's vital to grasp various techniques for boosting CPA.

In the world of digital advertising, success hinges on a continuous process of refinement and optimization guided by various key performance indicators. Among these, one metric stands out as a critical driver of success: CPC (cost-per-click.)

Consumers value brands that prioritize honesty, and a transparent approach can set you apart from the crowd. Let’s take a look at how to go about integrating transparency into your marketing strategy in a practical way.

In this piece, we'll dive into how competitor analysis is a fantastic way to uncover these hidden gems and potential hurdles. By digging into your competitors' strategies and actions, you get a new viewpoint on your marketing world. This lets you make informed choices that can push your campaigns to levels of success you've never seen before.

Let’s take a look at the benefits of ridding your pipeline of unproductive leads, identifying the characteristics of bad leads, the alarming dangers of fake leads, and the resources squandered as a result.

Agencies face numerous challenges when it comes to delivering effective advertising campaigns for their clients. Among these obstacles, ad fraud emerges as a constant threat that can damage an agency's credibility and undermine their clients' return on investment (ROI).

Everyone is chasing the elusive dream of reaching the right customers with the perfect pitch. Personalized advertising seems to hold the key to unlocking this dream, allowing marketers to create tailored ads that speak directly to individuals.

We all know that making your PPC campaigns successful doesn’t just mean throwing more money at them. It’s about being smart about where your cash goes.

With Google Ads as the dominant player in the PPC arena, lesser-known platforms often get overlooked by businesses. However, they offer unique opportunities for advertisers to reach specific audiences.

Everyone is always on the lookout for tools to enhance their marketing game, right?

Brand safety has become a top priority for advertisers aiming to protect their reputation, engage with the right audience, and maximize their campaign outcomes.

As companies swiftly set up their accounts on Threads and begin sharing content organically, there is an air of uncertainty surrounding this fledgling platform.

Crafting impactful ad copy is essential to capture your audience's attention and drive them to take action.

Welcome to Spider AF’s step-by-step guide on how to select impactful CTAs that align with your campaign goals. By understanding your audience, crafting persuasive copy, designing visually appealing CTAs, conducting A/B tests, and being mindful of ad fraud, you'll be equipped with the knowledge and strategies to optimize your CTAs and achieve better results in your advertising efforts.

Attracting new customers is what every business wants more of, right? Well, you’re in the right place. 

Achieving exceptional results with a limited budget requires a strategic and creative approach.

In today's competitive digital marketing landscape, utilizing Google Ads custom segments can give your campaigns the edge they need to stand out and succeed.

A robust paid social strategy is crucial for businesses to thrive. By effectively leveraging paid social advertising, you can drive targeted traffic, engage with your audience, and maximize conversions.

A growing menace threatens the effectiveness and profitability of affiliate marketing campaigns: fraudulent bot networks.

Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our Director of Engineering who makes sure our internal process runs smoothly, Rui. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.

Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our Japanese team members in charge of content and SEO, Kohki. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.

When it comes to pay-per-click (PPC) advertising, the success of your campaigns relies heavily on the metrics you choose to measure and optimize.

Staying ahead of the competition requires marketers to go beyond basic strategies and embrace advanced techniques and cutting-edge tools.

With our freemium version, which provides 5000 protected clicks on Google Ads for free each month, businesses have the opportunity to experience the long-term benefits of blocking ad fraud.

Reaching and engaging a wider audience is essential for successful advertising campaigns. Multi-platform advertising offers a powerful solution, allowing marketers to leverage various channels and platforms to maximize their reach and impact.

Marketing campaigns are the backbone of businesses today. With the proliferation of online platforms for advertising, it has become more challenging to keep your marketing campaigns secure from ad fraud.

Businesses must start taking advantage of the wide variety of platforms and channels on offer in order to connect with all of their potential customers.

It's no secret that effective marketing requires data-driven decisions. When it comes to digital advertising, measuring ad performance is critical to understanding the success of your campaigns.

Affiliate marketing is a popular and effective way for businesses to promote their products or services through the help of affiliates. However, with its increasing popularity, affiliate marketing fraud is also on the rise. 

Google Ads is a powerful platform for businesses of all sizes to reach their target audience and promote their products and services.

Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our latest member of the global sales team, Kapil. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.

When it comes to online advertising, it's important to track your return on investment (ROI). This is where Google Ads Conversion Tracking comes in.

With the increasing popularity of Google Ads, businesses can reach their target audience and promote their products or services through a variety of targeting and segmentation strategies.

Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our youngest member working diligently as a Web Developer and Rugby Player, António. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.

Affiliate marketing has become a popular and lucrative way for businesses to promote their products or services. However, not all affiliate campaigns are successful, and many businesses struggle to optimize their campaigns for maximum ROI.

Bots are software applications that perform automated tasks on the internet. These tasks can range from web scraping, data mining, and content indexing, to automated customer service, and more. Bots have become an integral part of the internet, but not all bots are created equal.

Invalid traffic refers to any traffic that does not come from real human users, but rather from automated sources, such as bots or click farms. Invalid traffic can have a significant impact on businesses, both in terms of financial loss and damage to reputation.

Digital advertising has become a critical part of any modern business's marketing strategy, providing a way to reach potential customers and build brand awareness in a highly competitive online marketplace.

Local and online businesses share many common traits, including the need to attract new customers for sustainable operations. Hence, the need for an effective lead-generation strategy cannot be overstated.

We normally connote the word “opportunity” with several things. This includes potential customers, and, of course, the proper sales pitches to draw the attention of these customers.

Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our freshest talents spearheading our global marketing team, bringing years of experience in the cybersecurity space, Will. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.

In the pre-Internet era, few companies really needed external referrals from existing customers. That changed dramatically as e-commerce, social media, and online referral networks allowed new companies to sell their goods directly to consumers.

Lead generation fraud is a term used to describe the act of generating fake leads or manipulating legitimate leads in order to earn a profit. Lead generation fraud is a growing problem in the digital age, as more and more businesses rely on online lead generation methods to find new customers.

Our CEO Satoko sat down with Andrew Kimball President/CEO and Daniel Clark, Vice President of Partnerships from New York City Economic Development Corporation (NYCEDC). It was fantastic to gain insights into how they work with startups to support and grow their business. 

In today's digital age, online advertising has become a channel for businesses to reach their target audience. However, marketers are facing a new challenge with the rise of automated software programs, namely bots.

If you rely on online advertising and a website to bring in customers, one of the biggest challenges you face, whether knowingly or not, is bot traffic.

Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing our highly skilled DevOps Engineer who makes sure our internal process runs smoothly, Sachin. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.

A question we’re frequently asked is “don’t Google already protect my ads from click fraud?” 

19th-century department store magnate John Wanamaker said: “half my advertising money has been wasted... the problem was I didn’t know which half.”

Brand awareness helps businesses to differentiate themselves, increase customer loyalty, attract new customers, and establish a positive reputation.

In recent years, digital advertising has become an increasingly popular way for businesses to reach new audiences and grow their customer base.

Welcome to our 'Meet the Spider AF Team' series! This time, we're proud to showcase our talented UI/UX Designer working hard to give everyone the best user experience on Spider AF's website, Josh. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.

Google Ads Performance Max (also called PMax) is a powerful tool that can help businesses achieve better ad performance through automation and machine learning.

Welcome to our 'Meet the Spider AF Team' series! This time, let’s meet one of our key members behind Spider AF’s marketing team, Azu.

In the world of digital advertising, one of the most important aspects to consider is the size of your ads. Ad size is a critical component of your ad’s success as it can impact your ad’s visibility, click-through rate, and overall performance. ‍

If you have ever run a Google Ads campaign, you may have come across the term "GCLID." But what is a GCLID, and what role does it play in Google Ads?

Big tech companies like Google, Facebook, and Microsoft have been facing criticism for their lack of transparency when it comes to ad fraud.

Welcome back to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our top designers who stays up late every night worrying about our user journey and brand, Adolfo. Read all about Adolfo, his role at Spider AF, and what makes him a valued member of our team.

As we know, search engine optimization (SEO) is a key factor in driving organic or paid traffic to a website. It is also the essential driving piece that helps our website to rank higher in the search engine results pages (SERPs).

Welcome to our 'Meet the Spider AF Team' series! This time, we're showcasing one of our talented Software Engineers tirelessly working to fight fraud, Pedro. Get to know his background, his role at Spider AF, and what makes him a valuable member of our team.

Google Ads is one of the most popular PPC advertising platforms, and so naturally there are millions of businesses vying for a piece of the pie.

Is Google Ads worth your effort and budget? Let’s jump into the pros and cons of its targeting, and whether you’re likely to find golden leads or waste your time. 

Welcome to our 'Meet the Spider AF Team' series! Today, we're showcasing one of our newest talented members behind our ad fraud prevention company, Pete. Get to know his background, their role at Spider AF, and what makes them a valuable member of our team.

Advertising plays a crucial role in reaching and engaging your target audience. Google Ads provides a powerful platform to do just that, but it's important to understand how to control when your ads appear for search campaigns. 

Behavioral analytics is a powerful tool in the world of digital marketing that provides a deeper understanding of user behavior.

In the world of digital advertising, click farms have become an increasingly common method of fraud.

Impression Share, or IS, is a crucial metric in the world of digital advertising. It measures the visibility of your ads and helps you determine if you're making the most of your advertising budget. 

Online advertising is forever changing, in a climate that is unpredictable, and audiences with different priorities to those previously seen. 

In recent years, ad spending has gone through the roof, with 2022 being a record year.

Spider Labs is proud to announce that software engineer António Machado Santos, who works at the Portuguese office, has been selected as a player candidate for the Portugal national rugby team.

While there has been much discussion about the correlation between bounce rates and SEO rankings, less has been said about whether higher bounce rates are indeed a sign of ad fraud.

The definition of a high bounce rate hasn't changed over the years, even though what it means to a business has. A website's bounce rate is the percentage of web users who visit a site, land on one page and leave without visiting another.

Brand safety is more important than ever before. Your reputation and revenue are at stake. Read this article to learn how to protect against potential threats.

Affiliate marketing fraud is now a $3.4 billion problem. Amongst the unfortunate fallouts of affiliate fraud are the monetary losses it inflicts on both merchants and affiliate marketing networks.

E-commerce businesses need to invest in ad fraud prevention solutions to protect their brand reputation and revenue streams. By learning about the threat posed by ad fraud and fighting back, companies are helping the advertising industry as a whole, thwarting malicious actors, and making the internet a safer place.

Click fraud hinders ad revenue growth by creating the illusion of more traffic, signups, installs, and other forms of engagement than there actually are - conveniently inflating those metrics and skewing your data in more ways than one.

Cookie stuffing works because most fraudsters run small-scale operations with different publisher accounts, making them invisible under the radar. But even those who run large operations often get away with it.

There is a growing number of ad fraud prevention tools, each more refined to tackle a distinct category of fraud. Cookie stuffing fraud is one of them and entails a number of methods to be executed. In this article, we'll go through these methods and cover the effects of cookie stuffing.

Companies running Black Friday deals might record increased traffic and conversions than usual, but nearly one-third of what is considered organic online shoppers are fake. Let's explore why you should protect your Black Friday campaigns from click and similar frauds, and how proactive measures can help your business around Black Friday and long after the shopping season.

There is a lot of nuance to Google Ads, and you should always evaluate them. In this article, we will cover the 8 common Google Ads mistakes on the keyword, ad group, targeting, and other campaign management levels. We will also outline what you can do to avoid and correct these mistakes.

Geo-targeted campaigns brought many complications to the advertising industry. The most pertinent being the tendency to waste time and money by reaching people who have no interest in what you're offering.

These days marketing relies just as much on technology as understanding the psychology of your customers. Whether you’re using application integration solutions to gather and analyze data, or simply communicating with your team online, you’re using technology.

Worried about click fraud? These simple solutions should put your mind at rest.

Spotting when something is wrong with your ads may be difficult due to the omnipresent nature of bots. Whether you are the victim of clever social engineering attacks or one of the vectors of script kiddies, the bot problem remains quite widespread.

The average global click-through rate for Google search ads is only around 6-7% of the impressions. Not all the people who clicked through would necessarily convert, not to mention mistaken clicks and bots, which further necessitates that you optimize your PPC ad delivery.

While advertisers have access to a range of technology and advanced measurement techniques, in today's socially driven advertising environment, they continue to struggle with ad irrelevance. Hence, advertising on Twitter, especially, requires careful consideration and precision to achieve the most effective results.

Every profitable Google Display Ad relies on reaching the right audience based on the right keywords. It’s not easy for advertisers to always know where their ads are displayed. This is especially the case since companies' ads are still often displayed on media outlets that are totally irrelevant to the brands' target audience.

Twitter began to support advertisements in early 2010, several years late to the party, and following the footstep of one of its biggest competitors: Facebook.

Twitter's sheer diversity of topics and its powerful real-time nature have allowed it to become the de facto place to catch up with the rest of the world, a crucial attribute considering that traditional media outlets are increasingly less capable of delivering content of such breadth as the platform can provide.

X (Twitter) bots have become a double-edged sword in the social media landscape. On one hand, they provide valuable services like weather updates and customer support, while on the other hand, they engage in malicious activities such as spreading fake news and perpetrating scams. How can we differentiate between the beneficial bots and the harmful ones? And what measures is X (Twitter) taking to tackle this growing issue?

Wastage in ad spend has been an increasing problem in the advertising industry. In 2018, Rakuten Advertising, formerly known as Rakuten Marketing, published a survey that claimed that 26% of all media ad spending was a waste.

CPC (cost per click) spikes are one of the biggest challenges for any PPC campaign, costing advertisers a chunk of their ad spend. Though most spikes can be attributed to external factors, agencies and advertisers should be ready to prevent them beforehand — or mitigate the impact when the surges do come about.

We are proud to announce that Phybbit and SpiderAF is the first vendor in the Asia Pacific region to earn the TAG Certification Against Ad Fraud seal.

Saison Fundex is a financial services company operating in personal and corporate financing as well as real estate finance. As part of the Credit Saison Group, the company offers a wide range of financing services, including real estate collateral loans and leasebacks.

Vitabrid Japan, a D2C venture company specializes in developing and distributing skincare and nutraceutical products. They sell their products through a subscription business model where customers make repeat purchases.

A recognized leader in the e-commerce sector, our subject enterprise specializes in a broad array of high-quality, original products, including cosmetics and dietary supplements. With an annual turnover of $75 million, the company sets aside a significant $23.8 million for advertising expenses, signifying its commitment to creating a strong brand presence.

KDDI Web Communications, a subsidiary of the KDDI Group, is renowned for its advanced solutions catering to businesses of all sizes. From CPI for rental servers to SSL encryption and website builder Jimdo, they offer a diverse range of products.

Starcraft is a prominent web media operator that specializes in providing comparison-based information to assist users in selecting products or services.

Matthew Beucler is the owner of MJB Marketing, an agency that specializes in lead generation, particularly in the medical, legal, and travel spaces.

Digital Identity, a company listed on the stock exchange seven years after its founding, provides a wide range of digital marketing strategies and advertising operations.

Ateam is a technology company that designs, develops, and operates games, applications, and an e-commerce site focused on connecting people. Their media platforms have gained a loyal following and they have recently implemented advertising operations to attract more users and help advertisers reach their target audiences. 

Gregory Valdez is the owner of Gentle Renegades, a digital marketing consultancy based in Houston, Texas. Gentle Renegades specializes in paid media and digital marketing services, with a focus on performance and growth-based solutions for clients with a digital presence.

i-mobile Co.,Ltd. provides an advertising delivery system [i-mobile] to internet used on smartphones and PCs. Launching the foremost ad network on mobile devices in the industry and currently operating the most premier service in Japan, we look at the reason why i-mobile has decided to introduce Spider AF. Ad Platform Business HQ. We talked with i-mobile’s Chief Executive Officer, Mr. Kai.

We Sat Down To Talk With Marketers From Matching App 「with」! Using SDK Data for Fraud Protection. On April 11th (Thursday) Repro and Phybbit co-sponsored a seminar called 「Ad Fraud and Internal App Marketing」.

Japan’s biggest SSP operator, adstir. Today we talked with Mr. Nagata, a supply operations manager, about how he uses SpiderAF to combat ad fraud.

“I’d never heard of the word ‘ad fraud.’ “I was beyond shocked when I learned that we’d received 90 invalid leads in a single month from our ads.” So says Ms. Kusahara of Porters Corporation. But thanks to Spider AF, she was able to reduce her company’s workload and improve CPA.

Drecom is a company that does business with the game, advertising, and web industries. Since last December, they have been using SpiderAF to help strengthen their fraud protections. Today we’ll be talking with the leader of Drecom’s production group, Mr. Kondo along with specialist, Mr. Suzuki!

About 40% of all ad fraud was detected in the trial ad fraud diagnosis (free trial) that Spider AF introduced last September. In today’s article, we’ll be listening to the voices of actual advertisers in an anonymous interview.

Meet ALL CONNECT, Ltd., developer of internet connection distribution projects with among the top market share in Japan. We recently had a chance to sit down with its manager in charge of market unification to ask him about how he implemented Spider AF’s anti-fraud methods and what the results were.

SmartNews, a popular news app founded in Tokyo, has surpassed 50 million downloads since its inception in 2012. In order to expand their brand awareness and acquire new users, they have implemented ad fraud countermeasures in parallel while scaling CPI network user acquisition campaigns. In this blog, we sat down with SmartNews’ Marketing Manager, Takashi Amitani, to talk about their specific initiatives.

Today we’ll be talking with Ryo Ueno (right), who is part of Funplex Inc.’s Marketing Communication Group/Product Marketing team and Gree Group Inc. Japan Game Division/Marketing group, and Drecom Inc.’s WEB advertising division group chairman, Satoshi Kameoka (left).

Mynet is a smartphone game development/operations company. Today we’ll be talking with Mynet’s Chief Business Planner, Ms. Tanaka and Business Planner, Mr. Shiota.

Privately held and headquartered in Silicon Valley with offices around the globe, MOLOCO, Inc., empowers mobile apps to run their own advertising business by providing all of the required components as a cloud service.

As one of the largest smartphone-specific CPI ad networks in Japan and a CPA ad network with a large number of projects, Zucks Co provides performance-based affiliate marketing for posts on blogs and sites.

After introducing Spider AF, I think it was great that all members could now easily understand/grasp what kind of web providers were suspected of fraud and for what reason because there was now an admin screen where we could monitor the numbers.

Talking about the clothing business, Yofuko-no-Aoyama (Aoyama Clothing) ranks amongst the top in Japan. The company continues to thrive with increasing investments in new businesses such as offline-2-online (o2o) and digital transformation (DX), and it currently boasts the No.1 market share in the clothing industry in the country.

Company A detected 107 invalid clicks in less than two weeks of using Spider AF’s trial. Recuperating about 3% of their total advertising costs, this is a story of how they fought and overcame ad fraud.

Not only reduce man-hours for tasks but also accumulate know-how against new fraud. F@N Communications, Inc. is a company that provides ad network services to affiliate advertising services such as A8.net and Moba8.net for smartphones. This time we’ll be talking with Mr. Asami – a project manager from the business division of “nend”, Japan’s premier smartphone ad network – about fraud protection and their circumstances that lead to adopting Spider AF.

"Because of the popularity of smartphones and the booming app business, the costs for acquiring users were gradually increasing on the developer side. That was when we felt that the problems caused by ad fraud were also going to expand."

At Spider Labs, we believe that every company, regardless of its size or budget, should invest in measures to combat ad fraud.

I-mobile is a pay per performance ad service provider. In June 2018, i-mobile started using SpiderAF for fraud prevention. Although fraud can not be found out with just log data alone, it was possible to detect this clever fraud upon introduction; greatly reducing the number of man-hours and time spent on fraud investigation. Today we’ll be talking with i-mobile’s Ms. Nishimura and Mr. Matsumoto.

Get ahead of the competition this Black Friday & Cyber Monday

Tokyo, Japan - Spider AF, a preeminent force in digital ad fraud and lead fraud prevention, is excited to announce the addition of Eoin Greensmyth to its rapidly expanding team.

Tokyo, Japan - Spider AF, the leading provider of digital ad fraud and lead fraud prevention, today announced its expansion to New York, USA and Cork, Ireland.

Spider AF, a leading provider of ad fraud prevention solutions, has launched a new freemium ad fraud prevention solution for the Google Ads platform. The solution is designed to help advertisers protect their ad campaigns from fraudulent activities, such as click fraud and impression fraud, and improve their ROI.

Every day, Spider Lab's demand-side ad fraud countermeasure analyzes over 10 billion IP addresses to identify invalid traffic

Every developer feels like a parent when their work is seen and praised. Today we feel just like that. Our hard work has been noticed by the Cybernews team and they listed us among the best fraud protection services!

Spider Labs’ Spider AF Platform Enables Advertising Agencies to Block Ads from Competitors, Click Farms, Malicious IPs, Unapproved Content and more.

Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data! Phybbit Ltd. (Tokyo, Minato-ku, CEO: Satoko Ohtuski) has just begun providing its AI-equipped ad-fraud detection and reporting tool SpideAF to Fluct Ltd.’s SSP (Tokyo, Minato-ku, CEO: Ken Doi).

Spider Labs, Ltd. (Minato-ku, Tokyo, CEO: Satoko Otsuki, hereinafter referred to as Spider Labs) is pleased to announce Spider AF, one of Japan’s largest ad-fraud countermeasure tools, partnering with Yahoo Japan Corporation (HQ: Chiyoda-ku, Tokyo, CEO: Kentaro Kawabe, hereinafter referred to as Yahoo! JAPAN) for its advertising service, Display Ads.

Spider AF and SHARED BLACKLIST are committed to providing world-class services to eradicate ad fraud.

Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF, the Company's Automated Fraud Countermeasure Tool.

We would like to report a recent case wherein certain parties have misrepresented the facts with regards to the technology, security, privacy and compliance of the the anti-ad fraud tool Spider AF, developed and supplied by the company Spider Labs (Minato City, Tokyo Metropolis, President and Chief Executive Officer: Satoko Ohtsuki).

Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its Series B funding round, with primary investors including Headline Asia Fund, Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund.

Anti-ad fraud tool, Spider AF, has partnered up with advertising effectiveness measurement platform, AD Ebis by YRGLM Inc., to increase awareness of ad verification and to promote the health of the Internet advertising industry.

Tokyo-based Spider Labs, Ltd., developer of the Spider AF anti-advertising fraud software, has announced that affitown byGMO, Geniee, and FLYWHEEL are the latest addition to its roster of partner companies enrolled in the SHARED BLACKLIST (SBL), an industry-wide list of fraudulent affiliates and publishers shared between major ad companies.

Spider Labs, Ltd., (Minato-ku, Tokyo; President: Satoko Ohtsuki, hereinafter called Spider Labs) has been selected to participate in the East Coast Expansion Course of X-HUB TOKYO, a global startup accelerator program sponsored by the Tokyo Metropolitan Government. Spider Labs aims to further expand activities globally by leveraging the North American startup ecosystem.

TMI will Provide the Expertise Needed to Ensure Evidence Meets Legal Court Requirements.

A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique Business Plan at EY Award Ceremony December 16.

Spider Labs’ Spider AF Platform Enables Advertisers to Hide Ads from Competitors and Click Farms, Automatically Block Malicious IPs, Block Unapproved Content and more.

This report reveals estimated Ad Fraud damage of $38.5M, detected in Japan. Download now to get the latest in Ad Fraud.

Phybbit is celebrating its 10th anniversary and is pleased to announce a change in the company name and relocation of the head office.

Phybbit’s AI-Driven “Spider AF” Tool Proven to be the Most Effective at Identifying Advertising Fraud

Phybbit Ltd. (Tokyo Minato-ku, CEO: Satoko Ohtsuki) has just released it’s latest Ad Fraud Whitepaper for July 2019. As the market leader in Japan for ad fraud detection and reporting, over 455 billion data results are analyzed using SpiderAF. (The data recorded for this report was conducted from January 1, 2019 – June 30, 2019).

Anti-ad fraud tool, Spider AF, has begun offering an agency sales plan for web advertisers. The plan will have no initial setup costs and will start from 30,000 yen ($300) on a monthly basis. By preventing the threat of fraud, you can focus on real ad performance.

Phybbit wants to bring to your attention that there are suspicious emails that have been sent from outside of Japan that are targeting the credibility of “SpiderAF”, an ad fraud countermeasure tool developed an provided by Phybbit Co., Ltd.

Get 1 month of free fraud diagnostics with a tailored fraud detection tool. The offer is limited to the first 5 companies to enter.