However, they faced a significant challenge with ad fraud. In this use case, we interviewed Mr. Takashi Yoshida and Ms. Quan Jinji on their adoption of Spider AF and the positive impact it had on their marketing efforts. Join us as we uncover their journey and the promising prospects that lie ahead. 

‍

As a company operating within the competitive landscape of the advertising industry, maximizing advertising effectiveness is crucial to our success. We strive to allocate our advertising budget efficiently and continuously improve ad performance. However, like many businesses, we were unaware of the looming threat of ad fraud and its detrimental impact on our marketing strategies.

‍

Enter Spider AF, an ad fraud prevention solution that caught our attention during a webinar. Intrigued by its promise of safeguarding our advertising expenses, we decided to conduct a trial and what we discovered then was eye-opening.

‍

Eye-Opening Trial Results

Within just 30 days, we experienced a staggering 3.45% ad fraud rate, resulting in wasted ad budget. Invalid access, data center traffic, and bot activity were distorting our ad performance measurements, hindering our decision-making process. Moreover, we realized that our ads were being displayed in numerous placements that were not only ineffective but also posed a risk to our brand's reputation.

Motivated by these trial results, we swiftly implemented Spider AF. This cost-effective solution not only improved our ad performance but also allowed for optimal allocation of our ad budget. The automated nature of Spider AF relieved us from additional workload, making it a truly invaluable asset to our in-house operations.

‍

Boosting Conversion Rates with Spider AF

The impact of Spider AF was also remarkable. Our conversion rate (CVR) increased by up to 26% after implementation, even with a reduced ad budget. We were able to identify and address the fraudulent clicks that hindered our advertising operations, leading to more efficient marketing campaigns.

Spider AF's user-friendly dashboard provided us with comprehensive insights into ad fraud, allowing us to share and communicate within our company. This visual representation of fraud occurrence and trends helped us understand the extent of the problem and the importance of robust ad fraud countermeasures.

‍

Commitment to Ad Fraud Countermeasures

Looking ahead, we recognize that ad fraud countermeasures require continuous vigilance. While Spider AF has already proven its value, we are committed to ongoing usage to further increase our CVR and protect our ad budget. We encourage other companies to proactively investigate their vulnerability to ad fraud and consider implementing ad verification tools like Spider AF to safeguard their advertising investments.

‍

Spider AF has empowered us to tackle ad fraud head-on, ensuring that our advertising efforts are not only effective but also free from fraudulent activity. With its automated operations and actionable insights, Spider AF has become an indispensable tool in our quest to get the best performance out of our ad campaigns.

Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

‍

Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

‍

Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

‍

Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

‍