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Articles

What is Pre Bid and Why It Matters in Programmatic Advertising?

Article

December 6, 2024

What is Pre Bid and Why It Matters in Programmatic Advertising?

Setting Up and Optimizing Google Demand Gen Campaigns

Article

December 4, 2024

Setting Up and Optimizing Google Demand Gen Campaigns

5 Advanced Optimization Tips for Google Demand Gen Campaigns

Article

November 22, 2024

5 Advanced Optimization Tips for Google Demand Gen Campaigns

Google Demand Gen Campaigns: A Comprehensive Guide

Article

November 18, 2024

Google Demand Gen Campaigns: A Comprehensive Guide

Uncovering MFA Sites and How to Protect Your Business

Article

November 11, 2024

Uncovering MFA Sites and How to Protect Your Business

8 Performance Max Best Practices You Must Apply

Article

August 7, 2024

8 Performance Max Best Practices You Must Apply

Mastering PMAX Campaigns: Easy Guide for Advertisers

Article

July 30, 2024

Mastering PMAX Campaigns: Easy Guide for Advertisers

A Simple Guide on How to Identify Click Fraud

Article

July 18, 2024

A Simple Guide on How to Identify Click Fraud

Types of Click Fraud: Examples & How to Prevent Them

Article

July 17, 2024

Types of Click Fraud: Examples & How to Prevent Them

How to Fight Spam Leads in Performance Max Campaigns

Article

July 11, 2024

How to Fight Spam Leads in Performance Max Campaigns

How to Detect Invalid Traffic on YouTube

Article

July 3, 2024

How to Detect Invalid Traffic on YouTube

Full Guide: What are Made-for-Advertising (MFA) sites?

Article

June 21, 2024

Full Guide: What are Made-for-Advertising (MFA) sites?

How to Detect and Prevent Affiliate Fraud in 2024

Article

May 15, 2024

How to Detect and Prevent Affiliate Fraud in 2024

How to Prevent Click Fraud on Google Ads

Article

May 9, 2024

How to Prevent Click Fraud on Google Ads

A Complete Guide to Click Fraud & How to Detect (2024)

Article

April 29, 2024

A Complete Guide to Click Fraud & How to Detect (2024)

Click Fraud in Performance Advertising & Prevention

Article

April 4, 2024

Click Fraud in Performance Advertising & Prevention

A Complete Guide to Cross Media Ad Strategies

Article

March 28, 2024

A Complete Guide to Cross Media Ad Strategies

Maximize ROAS: Meaning, Calculation & Optimization

Article

March 28, 2024

Maximize ROAS: Meaning, Calculation & Optimization

8 Tips to Improve Google Ads CTR

Article

March 28, 2024

8 Tips to Improve Google Ads CTR

Solve Now: 7 Quick Fixes for Google Ads Not Showing!

Article

March 27, 2024

Solve Now: 7 Quick Fixes for Google Ads Not Showing!

Affiliate Cookie Stuffing: Detection & Prevention

Article

March 22, 2024

Affiliate Cookie Stuffing: Detection & Prevention

A Complete Guide on Frequency and Reach in Advertising

Article

March 21, 2024

A Complete Guide on Frequency and Reach in Advertising

Exposing Click Farms: How to Spot Fake Engagement Fast

Article

March 5, 2024

Exposing Click Farms: How to Spot Fake Engagement Fast

Digital Ad Sizes 2024: Guide to Different Banner Ad Sizes

Article

February 22, 2024

Digital Ad Sizes 2024: Guide to Different Banner Ad Sizes

Digital Ads Copy Optimization – Tried & Tested Tips

Article

February 22, 2024

Digital Ads Copy Optimization – Tried & Tested Tips

A Complete Guide to Invalid Traffic (ITV)

Article

February 19, 2024

A Complete Guide to Invalid Traffic (ITV)

Mastering Competitor Analysis with LinkedIn Ads Library

Article

February 16, 2024

Mastering Competitor Analysis with LinkedIn Ads Library

Decoding Audience Behavior: Why Are Ads So Annoying?

Article

January 19, 2024

Decoding Audience Behavior: Why Are Ads So Annoying?

Ecommerce KPIs: Top 5 Marketing Metrics Examples

Article

January 11, 2024

Ecommerce KPIs: Top 5 Marketing Metrics Examples

Marketing Intelligence Systems: A Comprehensive Guide to Informed Strategies in 2024

Article

January 4, 2024

Marketing Intelligence Systems: A Comprehensive Guide to Informed Strategies in 2024

Lead Generation vs. Prospecting: Understanding Key Differences and Strategies for Success

Article

December 27, 2023

Lead Generation vs. Prospecting: Understanding Key Differences and Strategies for Success

How to Calculate LTV of a Customer: A Detailed Guide

Article

December 22, 2023

How to Calculate LTV of a Customer: A Detailed Guide

Demand Generation KPIs: Your Checklist for Success

Article

December 20, 2023

Demand Generation KPIs: Your Checklist for Success

Should You Be Bidding on Branded Keywords? Pros and Cons

Article

December 18, 2023

Should You Be Bidding on Branded Keywords? Pros and Cons

B2B Marketing Measurement: Tools and Tactics for Better ROI

Article

December 16, 2023

B2B Marketing Measurement: Tools and Tactics for Better ROI

Master the Cost Per Acquisition Formula for Better ROI

Article

December 14, 2023

Master the Cost Per Acquisition Formula for Better ROI

How Much Should a Company Spend on Marketing: A Thoughtful Analysis

Article

December 12, 2023

How Much Should a Company Spend on Marketing: A Thoughtful Analysis

How to Lower CPM and Boost Facebook Ads ROI

Article

December 8, 2023

How to Lower CPM and Boost Facebook Ads ROI

Share of Voice VS Share of Market

Article

December 4, 2023

Share of Voice VS Share of Market

Is Your Google Ads Underperforming? Use Our 10-Step PPC Audit Checklist to Diagnose Hidden Issues

Article

November 29, 2023

Is Your Google Ads Underperforming? Use Our 10-Step PPC Audit Checklist to Diagnose Hidden Issues

Unlocking Success in Search Ads: 7 Essential Strategies for Optimization

Article

November 10, 2023

Unlocking Success in Search Ads: 7 Essential Strategies for Optimization

5 Strategies to Optimize Your CPA Performance

Article

October 31, 2023

5 Strategies to Optimize Your CPA Performance

CPC vs. CPM: Strategies for Cost-Effective Advertising

Article

October 30, 2023

CPC vs. CPM: Strategies for Cost-Effective Advertising

How To Harness FOMO To Increase Webinar Sign-ups

Article

September 27, 2023

How To Harness FOMO To Increase Webinar Sign-ups

Revealing Blind Spots in Your Paid Marketing Through Competitor Analysis

Article

September 25, 2023

Revealing Blind Spots in Your Paid Marketing Through Competitor Analysis

How to Eliminate Unproductive Leads from Your Sales Pipeline

Article

September 22, 2023

How to Eliminate Unproductive Leads from Your Sales Pipeline

17 Tips To Create A Transparent Marketing Strategy

Article

September 21, 2023

17 Tips To Create A Transparent Marketing Strategy

Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF

Article

September 7, 2023

Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF

Targeted Advertising & Invasion of Privacy in 2024

Article

September 5, 2023

Targeted Advertising & Invasion of Privacy in 2024

The Trap of Wasted Ad Spend in PPC Campaigns

Article

July 31, 2023

The Trap of Wasted Ad Spend in PPC Campaigns

7 Alternative PPC Ad Platforms To Google & Their Advantages

Article

July 26, 2023

7 Alternative PPC Ad Platforms To Google & Their Advantages

The Ultimate List of Free Digital Marketing Tools to Boost Your Performance

Article

July 25, 2023

The Ultimate List of Free Digital Marketing Tools to Boost Your Performance

Article

July 20, 2023

Brand Protection ROI: Impact of Brand Safety on Ad Performance

Threads: Pros and Cons for Trailblazing Advertisers on a New Platform

Article

July 18, 2023

Threads: Pros and Cons for Trailblazing Advertisers on a New Platform

CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads

Article

July 13, 2023

CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads

7 Secrets to Attracting New Ecommerce Customers

Article

July 6, 2023

7 Secrets to Attracting New Ecommerce Customers

How To Maximize Google Ads Performance on a Limited Budget

Article

July 4, 2023

How To Maximize Google Ads Performance on a Limited Budget

How & Why Should You Utilize Google Ads Custom Segments

Article

June 30, 2023

How & Why Should You Utilize Google Ads Custom Segments

Advanced Strategies for Paid Social Performance and Protection

Article

June 28, 2023

Advanced Strategies for Paid Social Performance and Protection

Meet The Spider AF Team, Kohki Miyao

Article

June 21, 2023

Meet The Spider AF Team, Kohki Miyao

Fraudulent Bot Networks and Their Effects on Affiliate Marketing

Article

June 16, 2023

Fraudulent Bot Networks and Their Effects on Affiliate Marketing

Meet The Spider AF Team, Rui Ferreira

Article

June 12, 2023

Meet The Spider AF Team, Rui Ferreira

Optimizing PPC Ads: Overlooked Metrics and Strategies to Apply

Article

June 9, 2023

Optimizing PPC Ads: Overlooked Metrics and Strategies to Apply

Top Strategies and Tools to Supercharge Ad Campaign Performance

Article

June 6, 2023

Top Strategies and Tools to Supercharge Ad Campaign Performance

Multi-Platform Advertising: Top Strategies for Expanded Reach

Article

May 26, 2023

Multi-Platform Advertising: Top Strategies for Expanded Reach

5 Reasons Why Your Marketing Campaigns Need Spider AF

Article

May 24, 2023

5 Reasons Why Your Marketing Campaigns Need Spider AF

Ad Performance Tracking: Tips & Strategies Using Google Analytics

Article

May 17, 2023

Ad Performance Tracking: Tips & Strategies Using Google Analytics

7 Affiliate Marketing Fraud Tactics You Need To Know!

Article

May 9, 2023

7 Affiliate Marketing Fraud Tactics You Need To Know!

7 Google Ads Bid Strategies To Make The Most Out Of Your Ad Budget

Article

May 8, 2023

7 Google Ads Bid Strategies To Make The Most Out Of Your Ad Budget

Meet The Spider AF Team, Kapil-Matta

Article

May 1, 2023

Meet The Spider AF Team, Kapil-Matta

7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI

Article

April 27, 2023

7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI

10 Tips to Maximize Google Ads Targeting and Segmentation

Article

April 25, 2023

10 Tips to Maximize Google Ads Targeting and Segmentation

How to Optimize Affiliate Marketing Campaigns

Article

April 19, 2023

How to Optimize Affiliate Marketing Campaigns

Meet The Spider AF Team, António Santos

Article

April 17, 2023

Meet The Spider AF Team, António Santos

Traffic Bot Types: Good Bots vs Bad Bots in 2023

Article

April 14, 2023

Traffic Bot Types: Good Bots vs Bad Bots in 2023

Invalid Traffic: 5 Types Every Digital Marketer Should Know

Article

April 12, 2023

Invalid Traffic: 5 Types Every Digital Marketer Should Know

The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business

Article

April 7, 2023

The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business

7 SaaS Lead Generation Strategies for Marketing Teams

Article

April 6, 2023

7 SaaS Lead Generation Strategies for Marketing Teams

How to Detect and Prevent Lead Generation Fraud

Article

March 28, 2023

How to Detect and Prevent Lead Generation Fraud

Meet The Spider AF Team, Will Nunan

Article

March 28, 2023

Meet The Spider AF Team, Will Nunan

How to Acquire High-Quality Ad Leads

Article

March 28, 2023

How to Acquire High-Quality Ad Leads

4 Lead Generation Strategies for In-house Marketers

Article

March 28, 2023

4 Lead Generation Strategies for In-house Marketers

How to Detect Bot Traffic in Your Ad Campaign & Website

Article

March 22, 2023

How to Detect Bot Traffic in Your Ad Campaign & Website

Spider AF Interview With NYC EDC

Article

March 22, 2023

Spider AF Interview With NYC EDC

Meet The Spider AF Team, Sachin Roy

Article

March 21, 2023

Meet The Spider AF Team, Sachin Roy

5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions

Article

March 13, 2023

5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions

Why Agencies Should Protect Clients’ Ad Budget From Click Fraud

Article

March 9, 2023

Why Agencies Should Protect Clients’ Ad Budget From Click Fraud

Google Ads Performance Max: Why or Why Not?

Article

March 3, 2023

Google Ads Performance Max: Why or Why Not?

Meet The Spider AF Team, Azu

Article

March 2, 2023

Meet The Spider AF Team, Azu

What is a GCLID and What Role Does It Play in Google Ads?

Article

March 1, 2023

What is a GCLID and What Role Does It Play in Google Ads?

How The Lack Of Advertisement Performance Transparency Is Costing You Millions

Article

February 28, 2023

How The Lack Of Advertisement Performance Transparency Is Costing You Millions

Meet The Spider AF Team, Adolfo Ferreira

Article

February 23, 2023

Meet The Spider AF Team, Adolfo Ferreira

How Do Bots or Invalid Traffic Affect SEO Performance?

Article

February 20, 2023

How Do Bots or Invalid Traffic Affect SEO Performance?

Here's Why You Should Care About Google Ads Keyword Match Types

Article

February 17, 2023

Here's Why You Should Care About Google Ads Keyword Match Types

Meet The Spider AF Team, Pedro Rosa

Article

February 16, 2023

Meet The Spider AF Team, Pedro Rosa

The Impact Of Competitors On Your Google Ads Impression Share

Article

February 15, 2023

The Impact Of Competitors On Your Google Ads Impression Share

Google Ads Targeting: Potential Customers or Dead Leads?

Article

February 14, 2023

Google Ads Targeting: Potential Customers or Dead Leads?

Meet The Spider AF Team, Peter Seabury

Article

February 9, 2023

Meet The Spider AF Team, Peter Seabury

How Can Behavioral Analytics Help Detect Click Fraud?

Article

February 8, 2023

How Can Behavioral Analytics Help Detect Click Fraud?

Impression Share 101: Mastering the Do's and Don'ts

Article

February 1, 2023

Impression Share 101: Mastering the Do's and Don'ts

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