KDDI Web Communications: Tackling Ad Fraud with Limited Resources

Conversion Rates Increased by 26%

Reduced Ad Budget Without Sacrificing Performance

Enhanced Brand Safety & Ad Placement Quality

At Glance

Company

KDDI CORPORATION

https://www.kddi.com/english/

Headquarters

Tokyo, Japan

Industry

Ad Tech

Product Solution

PPC Protection

KDDI Web Communications, a subsidiary of the KDDI Group, provides advanced digital solutions for businesses of all sizes. Their offerings range from CPI for rental servers to SSL encryption and website builder Jimdo, catering to a broad customer base.

The Problem

Ad Fraud Was Impacting KDDI Web Communications

Operating in the highly competitive digital solutions market, KDDI Web Communications focused on maximizing ad effectiveness while efficiently using their marketing budget. However, ad fraud remained an unseen threat, impacting their ability to:

Measure true ad performance
- Data center traffic and bot clicks skewed ad performance analytics, making it difficult to optimize campaigns.
- Ads were appearing in low-quality placements, negatively affecting brand reputation and conversion rates.
Allocate advertising budget efficiently
- An ad fraud rate of 3.45% was detected within 30 days of testing Spider AF, leading to wasted ad spend.
- 555 instances of invalid access were identified in the trial phase, highlighting the significant financial losses caused by ad fraud.

Without proper fraud detection, their marketing efforts were inefficient, costly, and vulnerable to further budget waste.

The Solution

Spider AF Multi Ad Fraud Implementation

KDDI Web Communications discovered Spider AF through a webinar on ad fraud prevention and decided to run a trial.

The trial results were eye-opening:
📊 3.45% of ad spend was lost to fraud, leading to significant inefficiencies.
🤖 Bots and data center traffic created misleading ad performance data.
🚫 Ads were served on low-quality placements, reducing engagement and conversions.

Why KDDI Web Communications Chose Spider AF:

✅ Accurate fraud detection with detailed classification of fraudulent traffic.
✅ User-friendly dashboard with clear fraud insights and analytics.
✅ Automated fraud prevention, reducing manual workload.

Implementation Process:

Spider AF was fully integrated into KDDI Web Communications’ ad platforms.
The system automatically blocked fraudulent sources and optimized ad placements.

Insights from Spider AF’s dashboard helped the company improve internal communication about ad fraud risks.

Results

Spider AF Transformed KDDI's Ad Campaigns

After implementing Spider AF, KDDI Web Communications experienced immediate improvements in their advertising strategy:

📈 Conversion Rates Increased by 26%

Fraudulent clicks were removed, allowing real users to interact with ads.
More accurate campaign data led to better ad targeting and higher engagement.

💰 Reduced Ad Budget Without Sacrificing Performance

By eliminating wasted ad spend, the company optimized its budget and achieved better results with lower costs.

🛡️ Enhanced Brand Safety & Ad Placement Quality

Spider AF identified and blocked low-quality ad placements, ensuring ads were served in valuable, high-engagement locations.

🔄 Seamless Integration with Existing Systems

Automated fraud detection meant no additional workload for the team.
Fraud data was easily shared across departments to inform better marketing decisions.

Conclusion

Strengthening Ad Fraud Prevention for Long-Term Success

By leveraging Spider AF’s fraud protection solutions, KDDI Web Communications successfully:
✅ Reduced fraudulent ad activity and improved ad performance.
✅ Increased conversion rates by 26% while lowering ad spend.
✅ Gained full transparency into fraudulent traffic sources.
✅ Integrated an automated, low-maintenance fraud prevention system.

Future Plans:

Recognizing that ad fraud is an ongoing challenge, KDDI Web Communications is committed to:

Continuously monitoring and combating ad fraud with Spider AF’s insights.
Further improving conversion rates by refining ad placements and audience targeting.
Encouraging other businesses to proactively investigate their ad fraud risks and adopt fraud prevention solutions like Spider AF.

Spider AF has become a core part of their digital marketing strategy, ensuring their advertising budget is spent effectively while safeguarding their brand from fraudulent activity.

Optimize PPC ROI with Fraud Protection

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KDDI Web Communications: Tackling Ad Fraud with Limited Resources

June 8, 2023

KDDI Web Communications: Tackling Ad Fraud with Limited Resources

KDDI Web Communications, a subsidiary of the KDDI Group, is renowned for its advanced solutions catering to businesses of all sizes. From CPI for rental servers to SSL encryption and website builder Jimdo, they offer a diverse range of products.

Table of Contents

However, they faced a significant challenge with ad fraud. In this use case, we interviewed Mr. Takashi Yoshida and Ms. Quan Jinji on their adoption of Spider AF and the positive impact it had on their marketing efforts. Join us as we uncover their journey and the promising prospects that lie ahead.

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As a company operating within the competitive landscape of the advertising industry, maximizing advertising effectiveness is crucial to our success. We strive to allocate our advertising budget efficiently and continuously improve ad performance. However, like many businesses, we were unaware of the looming threat of ad fraud and its detrimental impact on our marketing strategies.

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Enter Spider AF, an ad fraud prevention solution that caught our attention during a webinar. Intrigued by its promise of safeguarding our advertising expenses, we decided to conduct a trial and what we discovered then was eye-opening.

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Eye-Opening Trial Results

Within just 30 days, we experienced a staggering 3.45% ad fraud rate, resulting in wasted ad budget. Invalid access, data center traffic, and bot activity were distorting our ad performance measurements, hindering our decision-making process. Moreover, we realized that our ads were being displayed in numerous placements that were not only ineffective but also posed a risk to our brand's reputation.

555 instances of invalid access was detected during the trial phase. This surpassed expectations with a high 3.45% of the total, indicating the substantial impact of ad fraud.

Breakdown of invalid access in display advertising during the trial period. Access from bots and data centers creates noise in ad performance.

Breakdown of low quality placements where ads were served.

Motivated by these trial results, we swiftly implemented Spider AF. This cost-effective solution not only improved our ad performance but also allowed for optimal allocation of our ad budget. The automated nature of Spider AF relieved us from additional workload, making it a truly invaluable asset to our in-house operations.

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Boosting Conversion Rates with Spider AF

The impact of Spider AF was also remarkable. Our conversion rate (CVR) increased by up to 26% after implementation, even with a reduced ad budget. We were able to identify and address the fraudulent clicks that hindered our advertising operations, leading to more efficient marketing campaigns.

Spider AF's user-friendly dashboard provided us with comprehensive insights into ad fraud, allowing us to share and communicate within our company. This visual representation of fraud occurrence and trends helped us understand the extent of the problem and the importance of robust ad fraud countermeasures.

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Commitment to Ad Fraud Countermeasures

Looking ahead, we recognize that ad fraud countermeasures require continuous vigilance. While Spider AF has already proven its value, we are committed to ongoing usage to further increase our CVR and protect our ad budget. We encourage other companies to proactively investigate their vulnerability to ad fraud and consider implementing ad verification tools like Spider AF to safeguard their advertising investments.

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Spider AF has empowered us to tackle ad fraud head-on, ensuring that our advertising efforts are not only effective but also free from fraudulent activity. With its automated operations and actionable insights, Spider AF has become an indispensable tool in our quest to get the best performance out of our ad campaigns.