Discover how ad fraud affected the digital advertising market in 2024. Join us as we dive into web and affiliate advertising, hidden digital advertising risks, showcase real detected cases during the period and learn how these factors affect advertisers.
This whitepaper contains valuable information on ad fraud collected from January to December 2023.
Discover the various types of ad fraud that affects web and affiliate ads, along with the potential damages associated with it.
Check which data Spider AF analyzed that affected the online advertising industry covering invalid traffic, fraud rates by network, fraudulent placements, and more valuable ad metrics.
Find out how click fraud, suspicious placement sites, IDFA acquisition anomalies and more have affected web and affiliate ads during the survey period with real use cases.
Learn what initiatives Spider AF takes to help ad verification issues covering ad fraud, viewability, and brand safety.
Spider AF detects ad fraud by analyzing data logs for impressions, clicks and conversions and events. Each media is analyzed for signs of ad fraud and an overall ad fraud score is calculated using advanced automation. Scores beyond a certain threshold are considered ad fraud for the sake of this report.