Spider AF excludes YouTube channels in the brand-risk categories you choose, before your ads ever run there. Built for Performance Max, Demand Gen and Video, synced to Google Ads automatically.
Do you know which YouTube channels your ads are actually running on?
AI-driven campaigns like Performance Max and Demand Gen automatically push your ads across YouTube.
Tracking which channels they land on by hand gets harder every year.
With AI-driven delivery, you can't pick the YouTube channels your ads appear on ahead of time. When your ad plays during or next to a video that clashes with your brand, it can hurt your brand image. And manually reviewing every placement just isn't realistic for a marketing team.
With AI-driven delivery, placements change daily and spread across thousands of channels. Combing through reports for inappropriate placements and updating exclusion lists by hand is a heavy, never-ending burden for your team.
A fast-growing video ad market, and Spider Labs research showing how little control advertisers have over where AI-driven campaigns deliver.
Protect your brand without adding to your team's workload. Here's how Channel Blocklist: YouTube Placement Exclusion pays off.
We classify YouTube channels into brand-risk categories and keep your ads off the ones you choose to exclude, before they ever run there. With risky channels blocked, you can scale Performance Max and Demand Gen with confidence.
BRAND SAFETYThe YouTube channels your ads actually ran on are sorted into 10 categories. You can see what kinds of channels your ads are appearing on, and exclude brand-risk placements with the evidence to back it up.
VISIBILITYExclusions sync straight to your Google Ads account through the Google Ads API. No more building exclusion lists or auditing placements by hand, so your team can focus on strategy and creative.
AUTOMATIONSee exactly which YouTube channels put your brand at risk
Setup and availability questions welcome. No cost, no commitment.
Spider AF classifies YouTube channels into 10 brand-risk categories using AI, verified by our human expert team. You choose which categories to exclude; matching channels are synced through the Google Ads API to the account-level exclusion settings in your Google Ads account, before your ads run on them.
Link the Google Ads account you want to protect to Spider AF.
Switch on Placement Exclusion in your Spider AF dashboard.
Pick from 10 brand-risk categories. No manual lists, no manual review.
| Placement ↑↓ | Action | Impressions ↑↓ | Clicks ↑↓ | Conversions ↑↓ | CTR ↑↓ | CVR ↑↓ | |
|---|---|---|---|---|---|---|---|
| Viral Clips Compilation | Block | 285,142 | 3,247 | 38 | 1.14% | 1.17% | |
| Breaking News Roundup | Block | 46,629 | 875 | 21 | 1.88% | 2.40% | |
| 24h Loop Videos | Block | 67,539 | 967 | 18 | 1.43% | 1.86% | |
| Shorts Re-upload Hub | Block | 46,208 | 797 | 7 | 1.72% | 0.88% | |
| 1-Minute Trivia | Block | 35,384 | 651 | 19 | 1.84% | 2.92% | |
| Cozy Animal Clips | Block | 38,354 | 584 | 2 | 1.52% | 0.34% |
* For illustration only. The actual dashboard and columns may differ.
* The existing placement exclusion is available on the Elite plan and above.
The existing placement exclusion covers website placements and excludes them at the domain level. Channel Blocklist adds YouTube: channels classified into brand-risk categories are excluded at the channel level. Both sit in the same Google Ads placement exclusion list.
Spider AF classifies YouTube channels into 10 brand-risk categories using AI, verified by our human expert team. You choose which categories to exclude, and matching channels are blocked in your Google Ads account before your ads run on them. The YouTube report also shows you which channels your ads have actually reached.
Performance Max, Demand Gen and Video campaigns. Exclusions apply at the YouTube channel level. Individual YouTube videos and app placements aren't covered.
Connect your Google Ads account, activate the Placement Exclusion toggle, and choose the categories you want to exclude. Exclusions then sync to your account-level placement exclusions through the Google Ads API.
Please reach out through your agency.
Availability and pricing depend on your current plan and usage. Whether you'd like to see which channels your ads are running on or talk through the details, reach out using the form and we'll be glad to help.
Still have questions? Check out the Help Center or send us a message through the contact form.
Whether you want to find out which YouTube channels your ads appear on,
see how setup works, or check availability,
we'd love to talk.
* Working with Spider AF through an agency? Please reach out via your agency.
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