How Maley Digital Overcame Campaign Inefficiencies and Invalid Leads

The PPC agency faced substantial challenges with click fraud affecting their and clients' campaigns. With conversion points including lead generation from sign-ups and phone calls, the prevalence of invalid click traffic led to significant budget waste and compromised campaign performance. Additionally, the agency dealt with a high volume of spam leads daily, which prompted their decision to adopt an ad fraud prevention tool.

Before adopting Spider AF, Maley Digital used an alternative anti-fraud solution that struggled with integration, leading to inconsistent fraud detection and ongoing inefficiencies. However, since transitioning to Spider AF in January 2024, both Maley Digital and their client experienced improvements in their campaigns. Over six months, Spider AF blocked 2,771 fraudulent clicks, saving $9,823.61 in potentially wasted ad spend. This case study details how Spider AF addressed these challenges and enhanced campaign efficiency.

Spider AF Blocks 43.5% of Fraudulent Clicks from Outside Target Areas

Spider AF’s continuous monitoring and advanced fraud detection capabilities enabled Maley Digital to combat emerging fraud tactics effectively. For Maley Digital’s campaigns, 43.5% of fraudulent clicks originated from non-targeted locations, while 28.1% were bot-driven. Spider AF’s geo-fencing and bot detection tools efficiently intercepted these invalid clicks.

Maley Digital also implemented Spider AF's detection on their client's campaigns, where it was identified that 57.6% of fraudulent clicks were bot-related, 21.3% came from data centers, and 20% involved geo-masking. Spider AF’s advanced algorithms, including updated data center IP blocking and geo-unmasking, successfully blocked these fraudulent clicks, protecting the client's ad spend.

Consistent Monthly Improvement in CVR and CPA

 From January to July 2024, the impact of Spider AF on Maley Digital’s campaigns was notable. The agency successfully blocked 369 fraudulent clicks, resulting in $2,716.81 in saved ad spend. Their client experienced even more significant benefits, with 2,402 fraudulent clicks blocked and $7,106.80 saved. In total, 2,771 fraudulent clicks were intercepted, leading to a combined saving of $9.8K in ad costs.

Beyond cost savings, Spider AF’s influence extended to key performance metrics. Since integrating the tool, Maley Digital observed a marked improvement in their campaigns' cost per acquisition (CPA), which dropped by $1,240. Additionally, the conversion rate (CVR) improved by 737%, reflecting the higher quality of traffic reaching their ads. Although the cost per acquisition (CPA) also improved, the standout benefit was the reduction in fraud leads, which has greatly enhanced customer satisfaction and strengthened client relationships.

Spider AF didn’t just protect Maley Digital’s ad budget; it enhanced the overall effectiveness of its lead generation campaigns, proving itself as an indispensable tool in the fight against click fraud.

About The Advertiser

Maley Digital is a specialized PPC agency focused on achieving effective results and providing reliable service. Known for their straightforward approach, they aim to optimize PPC campaigns to enhance performance and meet client needs.

Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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