How Maley Digital Overcame Campaign Inefficiencies and Invalid Leads

$9,823.61 in ad spend saved

737% increase in conversion rate (CVR)

$1,240 reduction in cost per acquisition (CPA)

At Glance

Company

Maley Digital

https://maley.digital/

Headquarters

Chester, UK

Industry

Digital Marketing Agency

Product Solution

PPC Protection

Maley Digital, a PPC agency specializing in lead generation, faced a major challenge with click fraud and invalid leads impacting both their campaigns and their clients’ performance. Despite using an anti-fraud tool before, integration issues and inconsistent fraud detection left them vulnerable to budget waste and poor-quality leads.

The Problem

Click Fraud Draining Budget and Generating Fake Leads

Maley Digital’s conversion goals focused on sign-ups and phone calls, but their ad spend was being drained by fraudulent clicks and spam leads. Their challenges included:

High invalid click traffic, leading to wasted budget.
Large volumes of spam leads, reducing lead quality and harming client trust.
Previous fraud solution’s failure to properly integrate and detect threats.

They needed a comprehensive and automated solution to prevent click fraud, block bot-driven sign-ups, and protect their ad spend.

The Solution

Spider AF’s Click Fraud & Lead Fraud Protection

After switching to Spider AF, Maley Digital gained:

✅ Advanced geo-fencing & bot detection—Blocking 43.5% of fraudulent clicks from outside target areas.
✅ Fraud lead filtering—Reducing bot sign-ups and spam leads across campaigns.
✅ Real-time fraud detection—Intercepting 2,771 fraudulent clicks in just six months.
✅ Seamless integration, allowing for consistent fraud detection and prevention.

Spider AF’s multi-layered fraud prevention tools ensured that Maley Digital only paid for legitimate engagement, maximizing budget efficiency and lead quality.

Results

Cost Savings, Improved Lead Quality & Higher Conversions

The impact of Spider AF on Maley Digital’s campaigns was immediate:

$9,823.61 in ad spend saved from blocked fraudulent clicks.
737% increase in conversion rate (CVR) due to higher-quality traffic.
$1,240 reduction in cost per acquisition (CPA).
57.6% of fraudulent clicks on their client’s campaigns were bot-driven, successfully blocked.

Beyond budget savings, Spider AF significantly reduced spam leads, strengthening client trust and satisfaction. With better-quality traffic, Maley Digital’s campaigns became more effective, more profitable, and more scalable.

Conclusion

Strengthening PPC Campaigns with Fraud Prevention

With Spider AF’s Click Fraud and Lead Fraud Solutions, Maley Digital has transformed its PPC performance, ensuring fraud-free campaigns, reduced CPA, and a stronger return on investment.

Looking ahead, Maley Digital plans to:

✅ Expand fraud prevention measures across all new client campaigns.
✅ Leverage Spider AF’s advanced segmentation for deeper fraud insights.
✅ Continue improving lead quality, ensuring high-value conversions.

For any PPC agency struggling with click fraud and lead fraud, Spider AF offers a proven solution to maximize campaign efficiency and ad spend effectiveness.

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How Maley Digital Overcame Campaign Inefficiencies and Invalid Leads

September 13, 2024

How Maley Digital Overcame Campaign Inefficiencies and Invalid Leads

Maley Digital saved over $9,800 in ad spend and increased its conversion rate by 737% by blocking 2,771 fraudulent clicks through Spider AF.

Table of Contents

How Maley Digital Overcame Campaign Inefficiencies and Invalid Leads

The PPC agency faced substantial challenges with click fraud affecting their and clients' campaigns. With conversion points including lead generation from sign-ups and phone calls, the prevalence of invalid click traffic led to significant budget waste and compromised campaign performance. Additionally, the agency dealt with a high volume of spam leads daily, which prompted their decision to adopt an ad fraud prevention tool.

Before adopting Spider AF, Maley Digital used an alternative anti-fraud solution that struggled with integration, leading to inconsistent fraud detection and ongoing inefficiencies. However, since transitioning to Spider AF in January 2024, both Maley Digital and their client experienced improvements in their campaigns. Over six months, Spider AF blocked 2,771 fraudulent clicks, saving $9,823.61 in potentially wasted ad spend. This case study details how Spider AF addressed these challenges and enhanced campaign efficiency.

Spider AF Blocks 43.5% of Fraudulent Clicks from Outside Target Areas

Spider AF’s continuous monitoring and advanced fraud detection capabilities enabled Maley Digital to combat emerging fraud tactics effectively. For Maley Digital’s campaigns, 43.5% of fraudulent clicks originated from non-targeted locations, while 28.1% were bot-driven. Spider AF’s geo-fencing and bot detection tools efficiently intercepted these invalid clicks.

Maley Digital also implemented Spider AF's detection on their client's campaigns, where it was identified that 57.6% of fraudulent clicks were bot-related, 21.3% came from data centers, and 20% involved geo-masking. Spider AF’s advanced algorithms, including updated data center IP blocking and geo-unmasking, successfully blocked these fraudulent clicks, protecting the client's ad spend.

Consistent Monthly Improvement in CVR and CPA

From January to July 2024, the impact of Spider AF on Maley Digital’s campaigns was notable. The agency successfully blocked 369 fraudulent clicks, resulting in $2,716.81 in saved ad spend. Their client experienced even more significant benefits, with 2,402 fraudulent clicks blocked and $7,106.80 saved. In total, 2,771 fraudulent clicks were intercepted, leading to a combined saving of $9.8K in ad costs.

Beyond cost savings, Spider AF’s influence extended to key performance metrics. Since integrating the tool, Maley Digital observed a marked improvement in their campaigns' cost per acquisition (CPA), which dropped by $1,240. Additionally, the conversion rate (CVR) improved by 737%, reflecting the higher quality of traffic reaching their ads. Although the cost per acquisition (CPA) also improved, the standout benefit was the reduction in fraud leads, which has greatly enhanced customer satisfaction and strengthened client relationships.

Spider AF didn’t just protect Maley Digital’s ad budget; it enhanced the overall effectiveness of its lead generation campaigns, proving itself as an indispensable tool in the fight against click fraud.

About The Advertiser

Maley Digital is a specialized PPC agency focused on achieving effective results and providing reliable service. Known for their straightforward approach, they aim to optimize PPC campaigns to enhance performance and meet client needs.