How Maley Digital Overcame Campaign Inefficiencies and Invalid Leads
The PPC agency faced substantial challenges with click fraud affecting their and clients' campaigns. With conversion points including lead generation from sign-ups and phone calls, the prevalence of invalid click traffic led to significant budget waste and compromised campaign performance. Additionally, the agency dealt with a high volume of spam leads daily, which prompted their decision to adopt an ad fraud prevention tool.
Before adopting Spider AF, Maley Digital used an alternative anti-fraud solution that struggled with integration, leading to inconsistent fraud detection and ongoing inefficiencies. However, since transitioning to Spider AF in January 2024, both Maley Digital and their client experienced improvements in their campaigns. Over six months, Spider AF blocked 2,771 fraudulent clicks, saving $9,823.61 in potentially wasted ad spend. This case study details how Spider AF addressed these challenges and enhanced campaign efficiency.
Spider AF Blocks 43.5% of Fraudulent Clicks from Outside Target Areas
Spider AF’s continuous monitoring and advanced fraud detection capabilities enabled Maley Digital to combat emerging fraud tactics effectively. For Maley Digital’s campaigns, 43.5% of fraudulent clicks originated from non-targeted locations, while 28.1% were bot-driven. Spider AF’s geo-fencing and bot detection tools efficiently intercepted these invalid clicks.
Maley Digital also implemented Spider AF's detection on their client's campaigns, where it was identified that 57.6% of fraudulent clicks were bot-related, 21.3% came from data centers, and 20% involved geo-masking. Spider AF’s advanced algorithms, including updated data center IP blocking and geo-unmasking, successfully blocked these fraudulent clicks, protecting the client's ad spend.
Consistent Monthly Improvement in CVR and CPA
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From January to July 2024, the impact of Spider AF on Maley Digital’s campaigns was notable. The agency successfully blocked 369 fraudulent clicks, resulting in $2,716.81 in saved ad spend. Their client experienced even more significant benefits, with 2,402 fraudulent clicks blocked and $7,106.80 saved. In total, 2,771 fraudulent clicks were intercepted, leading to a combined saving of $9.8K in ad costs.
Beyond cost savings, Spider AF’s influence extended to key performance metrics. Since integrating the tool, Maley Digital observed a marked improvement in their campaigns' cost per acquisition (CPA), which dropped by $1,240. Additionally, the conversion rate (CVR) improved by 737%, reflecting the higher quality of traffic reaching their ads. Although the cost per acquisition (CPA) also improved, the standout benefit was the reduction in fraud leads, which has greatly enhanced customer satisfaction and strengthened client relationships.
Spider AF didn’t just protect Maley Digital’s ad budget; it enhanced the overall effectiveness of its lead generation campaigns, proving itself as an indispensable tool in the fight against click fraud.
About The Advertiser
Maley Digital is a specialized PPC agency focused on achieving effective results and providing reliable service. Known for their straightforward approach, they aim to optimize PPC campaigns to enhance performance and meet client needs.
