Placement protection is another crucial facet of our ad fraud prevention solution. We work proactively to safeguard your ad placements on various websites and networks. Here's how it works:
- First, we employ our own advanced algorithms and data analysis to identify placements that pose a higher risk of fraudulent activity. These could be specific websites, apps, or networks where we've observed suspicious patterns.
- Our approach to excluding placements varies depending on the platform. For instance, on Google Ads, we can exclude specific IPs. On platforms like Facebook and others, we use a different method. We employ audience targeting techniques, such as delete targeting, to ensure that your ads are not shown to users from high-risk placements.
This dual-layer approach helps us ensure that your ads are shown in reputable and secure online environments while avoiding high-risk placements. By actively managing ad placements in a platform-specific manner, we mitigate the chances of your ads being exposed to fraudulent or low-quality traffic, ultimately enhancing the performance and safety of your ad campaigns.