The relationship between the advertiser Funplex and the agency Drecom. [Notes for our international readers: Funplex is a mobile game company that has developed games for franchises such as Naruto. Drecom runs a digital advertising agency. Interview translated from Japanese to English.] Today we’ll be talking with Ryo Ueno (right), who is part of Funplex Inc.’s Marketing Communication Group/Product Marketing team and Gree Group Inc. Japan Game Division/Marketing group, and Drecom Inc.’s WEB advertising division group chairman, Satoshi Kameoka (left). Ad Fraud with a Good ROAS? Please tell me when you first became aware of ad fraud. Mr. Ueno (Funplex Inc.)︰It was when I implemented a non-incentive network CPE billing model (Cost Per Engagement: a model that uses result points…
English use cases
We Sat Down To Talk With Marketers From Matching App 「with」! Using SDK Data for Fraud Protection.
About 40% of all ad fraud was detected in the trial ad fraud diagnosis (free trial) that SpiderAF introduced last September.
Mynet is a smartphone game development/operations company. Today we’ll be talking with Mynet’s Chief Business Planner, Ms. Tanaka and Business Planner, Mr. Shiota.
Drecom Co., Ltd. Advertising Sales Department Drecom is a company that does business with the game, advertising, and web industries. Since last December, they have been using SpiderAF to help strengthen their fraud protections.
【SpiderAF Case Study】Being able to analyze large data more efficiently and enabling highly accurate fraud detection
Being able to analyze large data more efficiently and enabling highly accurate fraud detection i-mobile Co.,Ltd. Provides an advertising delivery system [i-mobile] to internet used on smartphones and PCs. Launching the foremost ad network on mobile devices in the industry and currently operating the most premier service in Japan,
【SpiderAF Case Study】It shortened the period for identifying fraud into ⅕ of what the original time was, and it’s been extremely helpful in finding new fraud media.
Not only reduce man-hours for tasks but also accumulate know-how against new fraud F@N Communications, Inc. is a company that provides ad network services to affiliate advertising services such as 『A8.net』『Moba8.net』 for smartphones.
【SpiderAF Case Study】SpiderAF makes it possible for us to detect ad fraud in less time, and at a lower cost
1. Please tell us about your company’s background and business. Interspace works with 2 kinds of businesses – the internet advertising business and the web provider business.
i-mobile Affiliate I-mobile is a pay per performance ad service provider. From June 2018, i-mobile started using SpiderAF for fraud prevention.
Zucks Co., Ltd. Affiliate Business HQ As one of the largest smartphone-specific CPI ad networks in Japan and a CPA ad network with a large number of projects, Zucks Co provides performance-based affiliate marketing for posts on blogs and sites.