Rising Invalid Clicks and Increasing Ad Costs

TBC Group’s customer acquisition strategy relied heavily on digital advertising to drive salon bookings. However, they faced two key challenges:

Growing ad costs due to fraudulent clicks, reducing marketing efficiency.

Limited fraud detection capabilities from their previous solution, leading to continued wasted spend.

Lack of transparency and coverage across multiple ad networks, making fraud prevention difficult.

These issues led to budget inefficiencies, impacting their ability to attract high-value customers. TBC needed a more robust, multi-platform fraud detection tool to block invalid clicks and optimize their marketing spend.

Implementing Spider AF’s Click Fraud Protection

To tackle these challenges, TBC replaced their old fraud prevention tool with Spider AF, which provided:

✅ Multi-network fraud detection—Blocking invalid clicks across multiple ad platforms, not just Google Ads.
✅ Real-time fraud prevention—Stopping fraudulent clicks before they could waste ad spend.
✅ Transparent data reporting—A detailed dashboard offering clear insights into fraudulent activity.
✅ Seamless integration with their ad agency, ensuring smooth implementation.

By switching to Spider AF, TBC gained full visibility into ad fraud activity, allowing for faster, data-driven decision-making and more efficient budget allocation.

Improved ROI and Cost Savings

After integrating Spider AF’s Click Fraud Solution, TBC achieved immediate and measurable improvements:

Steady decline in fraudulent activity, with blocked invalid clicks translating into significant savings.

Substantial ROI, as the savings from blocked fraud alone covered the cost of Spider AF.

Lower cost per acquisition (CPA) and higher-quality traffic, leading to better salon booking conversions.

Refunds from media companies for invalid traffic, further optimizing ad spend.

With fewer fraudulent clicks, TBC’s campaigns now reach more genuine customers, improving customer acquisition strategy and marketing efficiency.

Strengthening Ad Performance for Long-Term Success

By implementing Spider AF’s Click Fraud Solution, TBC Group has successfully optimized ad spend, reduced fraud-related costs, and improved ROAS. With real-time fraud prevention and advanced data analytics, they can now focus on driving quality traffic and enhancing customer engagement.

Looking ahead, TBC plans to:

✅ Leverage Spider AF’s frequency control feature to optimize ad targeting.
✅ Utilize segmentation options for deeper insights into campaign performance by media type.
✅ Continue refining their digital marketing strategy to maintain cost efficiency and high conversion rates.

TBC’s journey showcases how eliminating click fraud leads to significant financial savings and stronger campaign results. If your business is struggling with rising ad costs due to invalid clicks, take control with Spider AF today!

How TBC Tackled Rising Ad Costs and Invalid Clicks in the Beauty Industry

October 25, 2024

Table of Contents

How TBC Tackled Rising Ad Costs and Invalid Clicks in the Beauty Industry

TBC Group, a leading aesthetic salon chain in Japan, faced rising costs in acquiring new customers through digital ads. With conversion points focused on salon bookings, the increasing prevalence of invalid clicks posed a threat to their advertising budget and campaign performance. As a result, TBC decided to adopt Spider AF to combat these challenges and improve ad efficiency.

Prior to Spider AF, TBC used another ad fraud solution, but its limited capabilities and lack of transparency led to mixed results. In 2024, TBC made the switch to Spider AF, which provided the transparency, ease of use, and coverage across the multiple ad networks they needed. This case study explores how Spider AF has helped TBC Group streamline its digital marketing efforts and improve the return on ad spend.

Spider AF Blocks Invalid Clicks Across Multiple Networks

One of the key reasons TBC chose Spider AF was its ability to cover a wide range of ad networks beyond just Google Ads, which was a limitation of their previous tool. Spider AF’s advanced fraud detection capabilities allowed TBC to identify and block invalid clicks from multiple platforms, significantly reducing wasted ad spend.

Since integrating Spider AF, TBC has seen a steady decline in fraudulent activity, with blocked invalid clicks translating into significant savings. The detailed dashboard and transparent data reporting provided TBC with clear insights into their ad performance, enabling more informed decision-making.

ROI Improved and Ad Spend Optimized

Spider AF’s impact on TBC’s campaigns was immediate and measurable. By blocking invalid clicks, the tool not only saved TBC substantial amounts of ad spend but also improved the efficiency of their campaigns. The estimated savings from blocked invalid clicks, combined with refunds from media companies for invalid traffic, meant that the cost of Spider AF was more than covered.

The return on investment has been substantial, with TBC reporting that the savings from blocked fraud alone make Spider AF essentially cost-free. Additionally, the tool’s easy integration with their ad agency ensured that implementation was seamless and required minimal ongoing management.

Continuous Performance Improvements

Since adopting Spider AF, TBC has also noticed improvements in key performance metrics such as cost per acquisition (CPA) and overall campaign efficiency. With fewer invalid clicks and higher-quality traffic, their digital ads are driving more relevant customers to book salon appointments. These improvements have had a positive impact on TBC’s customer acquisition strategy, allowing them to focus their marketing efforts on higher-potential leads.

Moving forward, TBC plans to further leverage Spider AF’s features, such as frequency control, to optimize ad targeting and continue improving campaign performance. They also hope to enhance their use of the tool’s segmentation options to gain deeper insights into performance by campaign and media type.

About TBC Group

TBC Group operates nationwide aesthetic salons for both men and women, with a strong focus on hair removal services. Known for their high-quality service and skilled staff, TBC is a leader in Japan’s competitive beauty industry. Through continuous innovation in their marketing strategies and operational excellence, TBC remains committed to providing top-tier services to their customers.