How TBC Tackled Rising Ad Costs and Invalid Clicks in the Beauty Industry

TBC Group, a leading aesthetic salon chain in Japan, faced rising costs in acquiring new customers through digital ads. With conversion points focused on salon bookings, the increasing prevalence of invalid clicks posed a threat to their advertising budget and campaign performance. As a result, TBC decided to adopt Spider AF to combat these challenges and improve ad efficiency.

Prior to Spider AF, TBC used another ad fraud solution, but its limited capabilities and lack of transparency led to mixed results. In 2024, TBC made the switch to Spider AF, which provided the transparency, ease of use, and coverage across the multiple ad networks they needed. This case study explores how Spider AF has helped TBC Group streamline its digital marketing efforts and improve the return on ad spend.

Spider AF Blocks Invalid Clicks Across Multiple Networks

One of the key reasons TBC chose Spider AF was its ability to cover a wide range of ad networks beyond just Google Ads, which was a limitation of their previous tool. Spider AF’s advanced fraud detection capabilities allowed TBC to identify and block invalid clicks from multiple platforms, significantly reducing wasted ad spend.

Since integrating Spider AF, TBC has seen a steady decline in fraudulent activity, with blocked invalid clicks translating into significant savings. The detailed dashboard and transparent data reporting provided TBC with clear insights into their ad performance, enabling more informed decision-making.

ROI Improved and Ad Spend Optimized

Spider AF’s impact on TBC’s campaigns was immediate and measurable. By blocking invalid clicks, the tool not only saved TBC substantial amounts of ad spend but also improved the efficiency of their campaigns. The estimated savings from blocked invalid clicks, combined with refunds from media companies for invalid traffic, meant that the cost of Spider AF was more than covered.

The return on investment has been substantial, with TBC reporting that the savings from blocked fraud alone make Spider AF essentially cost-free. Additionally, the tool’s easy integration with their ad agency ensured that implementation was seamless and required minimal ongoing management.

Continuous Performance Improvements

Since adopting Spider AF, TBC has also noticed improvements in key performance metrics such as cost per acquisition (CPA) and overall campaign efficiency. With fewer invalid clicks and higher-quality traffic, their digital ads are driving more relevant customers to book salon appointments. These improvements have had a positive impact on TBC’s customer acquisition strategy, allowing them to focus their marketing efforts on higher-potential leads.

Moving forward, TBC plans to further leverage Spider AF’s features, such as frequency control, to optimize ad targeting and continue improving campaign performance. They also hope to enhance their use of the tool’s segmentation options to gain deeper insights into performance by campaign and media type.

About TBC Group

TBC Group operates nationwide aesthetic salons for both men and women, with a strong focus on hair removal services. Known for their high-quality service and skilled staff, TBC is a leader in Japan’s competitive beauty industry. Through continuous innovation in their marketing strategies and operational excellence, TBC remains committed to providing top-tier services to their customers.

Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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