Speee Inc., a data-driven digital transformation (DX) company in Japan, operates UZOU, a native ad distribution platform known for its stringent ad placements and advertisers standards. As part of their commitment to delivering sustainable advertising, Speee faced a challenge with rising invalid clicks. This use case details how they used Spider AF’s IP Blocklist API to mitigate click fraud and reduce internal engineering efforts.

Ad Fraud Prevention and the Road to a Healthier Ad Network

Speee’s UZOU platform is recognized for its advanced algorithm-based online matching and ad allocation, allowing for optimized distribution across multiple media. UZOU's strict adherence to compliance laws, including Japan’s pharmaceutical and advertising standards, sets it apart from competitors. However, this also brought a unique challenge: balancing the impact of stronger ad messaging without violating legal boundaries. At the same time, fraudulent clicks on their network began to undermine campaign performance, prompting a need for a robust ad fraud solution.

Tackling Click Fraud and Reducing Engineering Overhead

Speee initially relied on internal algorithms to combat click fraud but found the process to be reactionary and time-consuming. Invalid clicks were impacting key campaigns from the start, stalling their progress. Additionally, the engineering team had to manually review logs and remove fraudulent clicks from being billed, often requiring several hours of resources.

Despite these internal efforts, the increase in fraudulent clicks led Speee to seek a more automated and scalable solution. Spider AF’s IP Blocklist API emerged as the ideal tool for proactive fraud prevention, addressing their click fraud challenges and easing the engineering burden.

Spider AF Integration: Significant Fraud Reduction and Improved Efficiency

Once Spider AF was implemented, ad fraud click rate dropped to a quarter of its previous level. One key example of click fraud was the automated clicking of ads by bots, which would generate over 100 clicks per hour on a single ad. By using Spider AF, Speee was able to eliminate this issue, allowing campaigns to run smoothly and protecting ad budget from being wasted.

Beyond blocking fraudulent activity, the reduction in click fraud directly improved Speee's ad performance and saved engineering resources. With Spider AF handling fraud prevention, the engineering team could focus on more strategic tasks, enhancing UZOU's algorithms to further optimize ad distribution.

UZOU's Future: Strengthening Core Algorithms and Maximizing Ad Performance

Thanks to Spider AF, Speee is now free to focus on enhancing UZOU’s core strength—its sophisticated ad matching algorithms. With fraudulent clicks drastically reduced, Speee can ensure that campaigns are more effective, benefiting both advertisers and media partners. The platform will continue to provide high-quality ad placements, creating a valuable and sustainable ad network for all stakeholders.

Speee’s success with Spider AF showcases the tool’s ability to not only protect ad networks from fraud but also empower companies to maximize their ad performance while reducing internal workload.

About Speee Inc.

Speee Inc. is a leading DX company in Japan, known for its innovative approach to business development through data-driven solutions. UZOU, their native ad distribution platform, leverages advanced algorithms and strict ad placement standards to offer high-quality ad campaigns across various media.

Speee’s journey with Spider AF shows how effective fraud prevention can drive ad performance, lower operational costs, and free up valuable engineering resources. If your team is facing similar challenges with click fraud, consider Spider AF as a proactive solution.

Reach out today to learn how Spider AF can safeguard your campaigns and maximize your ad spend.

Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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