Speee Inc., a data-driven digital transformation (DX) company in Japan, operates UZOU, a native ad distribution platform known for its stringent ad placements and advertisers standards. As part of their commitment to delivering sustainable advertising, Speee faced a challenge with rising invalid clicks. This use case details how they used Spider AF’s IP Blocklist API to mitigate click fraud and reduce internal engineering efforts.
Ad Fraud Prevention and the Road to a Healthier Ad Network
Speee’s UZOU platform is recognized for its advanced algorithm-based online matching and ad allocation, allowing for optimized distribution across multiple media. UZOU's strict adherence to compliance laws, including Japan’s pharmaceutical and advertising standards, sets it apart from competitors. However, this also brought a unique challenge: balancing the impact of stronger ad messaging without violating legal boundaries. At the same time, fraudulent clicks on their network began to undermine campaign performance, prompting a need for a robust ad fraud solution.
Tackling Click Fraud and Reducing Engineering Overhead
Speee initially relied on internal algorithms to combat click fraud but found the process to be reactionary and time-consuming. Invalid clicks were impacting key campaigns from the start, stalling their progress. Additionally, the engineering team had to manually review logs and remove fraudulent clicks from being billed, often requiring several hours of resources.
Despite these internal efforts, the increase in fraudulent clicks led Speee to seek a more automated and scalable solution. Spider AF’s IP Blocklist API emerged as the ideal tool for proactive fraud prevention, addressing their click fraud challenges and easing the engineering burden.
Spider AF Integration: Significant Fraud Reduction and Improved Efficiency
Once Spider AF was implemented, ad fraud click rate dropped to a quarter of its previous level. One key example of click fraud was the automated clicking of ads by bots, which would generate over 100 clicks per hour on a single ad. By using Spider AF, Speee was able to eliminate this issue, allowing campaigns to run smoothly and protecting ad budget from being wasted.
Beyond blocking fraudulent activity, the reduction in click fraud directly improved Speee's ad performance and saved engineering resources. With Spider AF handling fraud prevention, the engineering team could focus on more strategic tasks, enhancing UZOU's algorithms to further optimize ad distribution.
UZOU's Future: Strengthening Core Algorithms and Maximizing Ad Performance
Thanks to Spider AF, Speee is now free to focus on enhancing UZOU’s core strength—its sophisticated ad matching algorithms. With fraudulent clicks drastically reduced, Speee can ensure that campaigns are more effective, benefiting both advertisers and media partners. The platform will continue to provide high-quality ad placements, creating a valuable and sustainable ad network for all stakeholders.
Speee’s success with Spider AF showcases the tool’s ability to not only protect ad networks from fraud but also empower companies to maximize their ad performance while reducing internal workload.
About Speee Inc.
Speee Inc. is a leading DX company in Japan, known for its innovative approach to business development through data-driven solutions. UZOU, their native ad distribution platform, leverages advanced algorithms and strict ad placement standards to offer high-quality ad campaigns across various media.
Speee’s journey with Spider AF shows how effective fraud prevention can drive ad performance, lower operational costs, and free up valuable engineering resources. If your team is facing similar challenges with click fraud, consider Spider AF as a proactive solution.
Reach out today to learn how Spider AF can safeguard your campaigns and maximize your ad spend.
