Japan Airlines (JAL) increases CVR by 15% and increases ROAS by removing ad fraud with Spider AF.‍

The Goal: Boosting Online Sales

JAL’s main goal is to promote airline tickets and tours online, known as dynamic packages. They aimed to cultivate customers through digital advertising, primarily using search campaigns and display ads on major platforms like Google and Yahoo! Japan.

Results from a Free Trial with Spider Ad Fraud Solutions 

While JAL was aware of ad fraud, they didn’t realize the extent until they started the free trial with Spider Ad Fraud Solutions. JAL assumed their affiliation with reputable ad networks protected them, but discussions with a newspaper reporter about ad placements indicated otherwise. Previously, they manually reviewed ad placements, avoiding sites with content that could unsettle their customers, such as news about airplane accidents or controversial celebrities doing things that could offend public morals. They had been working with an advertising agency to exclude such placements manually.

Unexpected Results, Contributing to Improved Ad Effectiveness

Why Spider AF: Insights from Ad Fraud Tool Comparison ‍

JAL first learned about Spider AF during an exhibition. The offer of a free trial to assess the ad fraud activity piqued their interest. Around the same time, they were also approached by a foreign vendor, so they compared both tools.

In collaboration with an advertising agency, they evaluated the functional differences between the tools. While both seemed similar, Spider AF stood out during the free trial. Being a Japanese tool, it provided comprehensive local support and detailed detection data, ensuring transparency. Based on the strong recommendation from a trusted advertising agency, JAL decided to implement Spider AF.

Spider AF’s Effectiveness: A/B Test Reveals 15% Improvement in Conversion Rates 

Contrary to the initial expectations, the ad fraud rate was higher than they perceived. After implementing Spider AF, JAL conducted an A/B test to compare ad performance with and without ad fraud protection. The marketing team at JAL ran campaigns with identical settings and monitored the differences. The results were surprising!

Over two months, they observed a 15% improvement in conversion rate (CVR). Additionally, the improvement in return on ad spend (ROAS) highlighted the significant impact of blocking irrelevant traffic on our ad effectiveness. Spider AF was the first tool that substantially improved the ad performance.

The cost-effectiveness of Spider AF was evident, as they could quickly recoup the investment through savings on the blocked ad budget and refunds from some advertising media.

Infrastructure for Continuous Improvement

A Key Player in Improving Ad Effectiveness and Automating Brand Safety 

JAL expressed their immense satisfaction with the results. “As the online sales department, our goal is to improve the effectiveness of our advertisements continuously, and the AB test results have shown that Spider AF will significantly contribute to this objective.

From a brand safety perspective, Spider AF has also automated many of the manual exclusion tasks we previously handled, allowing us to focus more on strategic efforts.”

As highlighted in our interview with JAL, ad fraud significantly impacts the effectiveness of advertisements. To determine if ad fraud is affecting your campaigns and to enhance ad performance, sign up for a free one-month diagnosis using the link below. Don't miss this opportunity to improve your ad effectiveness with Spider AF!

Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

‍

Since the launch of Jira 1.0 in 2002, software giant Atlassian has grown rapidly, adding products like Opsgenie, Statuspage, and Trello to its growing portfolio. Now standing at over 7,000 employees, Atlassian is focused on providing the best possible experiences for its 200,000+ customers and empowering improved team collaboration through efficient communication.

As Atlassian grew, teams from across the company sought a way to consolidate their communications, boost operational efficiency, and create delightful and engaging experiences. With Intercom’s customer communications platform, Atlassian is able to build lasting relationships through conversations with their customers and prospective customers.

• The team overseeing the Opsgenie product uses Intercom to power their sales and support in an efficient, scalable way.

• The support team for the Statuspage product uses Intercom to power their frontline support, with big growth ambitions for building out their use of the platform in the future.

• Other teams from across the company use Intercom to share important updates with customers about new products within the Atlassian suite.

With Intercom supporting their customer communication needs, the Atlassian team is empowered to drive growth across all areas of the business. We spoke with Wayne Stewart, Head of Customer Service and Support, Cloud Growth, DevOps & IT, Don Pierce, Head of Support, and Jesse Collado, Technical Support Manager, at Atlassian, to find out how they’re using Intercom to achieve 95% CSAT scores and ensure their teams maintain a target first-response time of under three minutes.

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