Google Ads remarketing is a method of delivering ads to people who have once accessed your website. Since users who have visited your website are likely to be interested in your company’s product or service, remarketing campaigns are an efficient way to put yourself again in front of these users and trigger their interest in your business once more.

Companies are moving their marketing operations in-house to improve their marketing efforts. Let's weigh the pros and cons of this option.

SEM (Search Engine Marketing) is all about creating the best strategy for using search engines to boost your business. There are several techniques used in SEM, including keyword research and running search ads.

It is essential to understand how pay per click works if you want to optimize your Google Listing Ads for cost-effectiveness.

PPC and SEO are both top-performing acquisition models. However, they take distinct approaches to web marketing. Each represents a unique marketing proposition and is better suited for different businesses, depending on what a company sets to achieve.

Optimizing your Google Ads Quality Score is an indispensable factor when it comes to getting your listing ads to show high on search results.

With the growing reputation of web advertising in recent years, acquiring users from the online sphere has become essential.

Advertising is much more than purchasing a few thousand dollars of online ads. A brand must consider how its ad on one channel can affect the bottom line in others.

Conversion Rate, also known as CVR is an essential metric every marketer must know as they work on online ad campaigns. Being the most crucial metric in digital advertising, it is necessary for us to look into the term and how it operates.

How can ad fraud affect your business? Identify, understand, and eliminate the threat of ad fraud by building a strong anti-fraud system to protect your business.

Whenever you feel your ads aren’t as effective as they once were, odds are fraudulent activities are tainting your operations. While detecting and blocking invalid clicks will likely enhance the efficiency of the ads, it isn’t always easy.

Ad technology, or ad tech, is an umbrella term that houses all systems related to internet ads, comprising ad networks, ad exchange, ad servers, and more.

Over the past three decades, Google Ads has been Google’s biggest revenue engine. In 2019 alone, Google has made over $113 billion off Ads alone. There’s a good reason why Google Ads has made the company so much money – their advertising model works.

In recent years, programmatic advertising has gained increasing attention in web advertising. Also called “programmatic buying,” programmatic advertising is driven by a proprietary computerized auction system.

On September 28, Facebook officially announced that the company will be removing the standard 28-day-long attribution window for its ad platform. Instead, they announced that the longest attribution window that would be supported is 7 days.

Phybbit’s AI-Driven “Spider AF” Tool Proven to be the Most Effective at Identifying Advertising Fraud

TMI will Provide the Expertise Needed to Ensure Evidence Meets Legal Court Requirements.

Spider AF and SHARED BLACKLIST are committed to providing world-class services to eradicate ad fraud.

Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data! Phybbit Ltd. (Tokyo, Minato-ku, CEO: Satoko Ohtuski) has just begun providing its AI-equipped ad-fraud detection and reporting tool SpideAF to Fluct Ltd.’s SSP (Tokyo, Minato-ku, CEO: Ken Doi).

Phybbit Ltd. (Tokyo Minato-ku, CEO: Satoko Ohtsuki) has just released it’s latest Ad Fraud Whitepaper for July 2019. As the market leader in Japan for ad fraud detection and reporting, over 455 billion data results are analyzed using SpiderAF. (The data recorded for this report was conducted from January 1, 2019 – June 30, 2019).

As one of the largest smartphone-specific CPI ad networks in Japan and a CPA ad network with a large number of projects, Zucks Co provides performance-based affiliate marketing for posts on blogs and sites.

After introducing SpiderAF, I think it was great that all members could now easily understand/grasp what kind of web providers were suspected of fraud and for what reason because there was now an admin screen where we could monitor the numbers.

Not only reduce man-hours for tasks but also accumulate know-how against new fraud. F@N Communications, Inc. is a company that provides ad network services to affiliate advertising services such as A8.net and Moba8.net for smartphones. This time we’ll be talking with Mr. Asami – a project manager from the business division of  “nend”, Japan’s premier smartphone ad network – about fraud protection and their circumstances that lead to adopting Spider AF.

i-mobile Co.,Ltd. Provides an advertising delivery system [i-mobile] to internet used on smartphones and PCs. Launching the foremost ad network on mobile devices in the industry and currently operating the most premier service in Japan, we look at the reason why i-mobile has decided to introduce Spider AF. Ad Platform Business HQ. We talked with i-mobile’s Chief Executive Officer, Mr. Kai.