Over the last couple of years, the abuse of programmatic advertising and online advertisements via bots that fraudulently inflate traffic and engagement metrics has been a hot topic of discussion in the advertising industry.

Ad fraud continues to be a massive problem for the digital advertising industry. Clicks and impressions matter, but not if they’re from a bunch of bots rather than real humans.

The question “How is ad fraud impacting the stability of digital advertising?” is very common among most marketers. Each year, fraud forms a crucial part of why it is so difficult for businesses to set realistic budgets and targets for their digital advertising spending. It is an unfortunate - widespread concern.

Pay per click (PPC) advertising is nothing new. It’s a well-tested tactic that can bring in a lot of traffic in a short amount of time. To this day, PPC advertising remains one of the best advertising tools you can have in your arsenal.

Competitor brand bidding is a great marketing strategy for making your competitor’s traffic work for you.

When figuring out how to improve pay-per-click (PPC) ads conversion, there is one thing that you’ll have to constantly do for things to work – and that’s testing.

Although the most effective means to counter ad fraud is to use an ad verification tool, we all know that they cost money.

Explore Spider AF, our very own world-class anti-fraud tool, and how it analyzes big data to calculate invalid access and estimate fraud damages.

Over the years, many businesses have opted for in-house advertising operations in running their ad campaigns instead of employing a traditional ad agency. However, one thing in-house ad operators should be aware of is ad fraud.

The knowledge of SEO techniques is, to website operators, as essential as knowing how to run web ads. When you choose the right keywords and create engaging content around them, you're almost guaranteed to generate a lot of traffic to your site.

Have you ever had an issue when using Google Ads where even though you’ve finished setting up your campaigns, you’re still not getting any impressions? Or even if you search for a keyword you used in your campaigns, your own ad won’t pop up? There are many reasons why your ads may not be displaying, and you may be wondering what to do to fix them.

Invalid traffic, also known as IVT, is an internet advertising term that refers to an ad being accessed by something other than legitimate users.

Google Ads remarketing is a method of delivering ads to people who have once accessed your website. Since users who have visited your website are likely to be interested in your company’s product or service, remarketing campaigns are an efficient way to put yourself again in front of these users and trigger their interest in your business once more.

Companies are moving their marketing operations in-house to improve their marketing efforts. Let's weigh the pros and cons of this option.

SEM (Search Engine Marketing) is all about creating the best strategy for using search engines to boost your business. There are several techniques used in SEM, including keyword research and running search ads.

Phybbit wants to bring to your attention that there are suspicious emails that have been sent from outside of Japan that are targeting the credibility of “SpiderAF”, an ad fraud countermeasure tool developed an provided by Phybbit Co., Ltd.

Phybbit’s AI-Driven “Spider AF” Tool Proven to be the Most Effective at Identifying Advertising Fraud

TMI will Provide the Expertise Needed to Ensure Evidence Meets Legal Court Requirements.

Spider AF and SHARED BLACKLIST are committed to providing world-class services to eradicate ad fraud.

Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data! Phybbit Ltd. (Tokyo, Minato-ku, CEO: Satoko Ohtuski) has just begun providing its AI-equipped ad-fraud detection and reporting tool SpideAF to Fluct Ltd.’s SSP (Tokyo, Minato-ku, CEO: Ken Doi).

Phybbit Ltd. (Tokyo Minato-ku, CEO: Satoko Ohtsuki) has just released it’s latest Ad Fraud Whitepaper for July 2019. As the market leader in Japan for ad fraud detection and reporting, over 455 billion data results are analyzed using SpiderAF. (The data recorded for this report was conducted from January 1, 2019 – June 30, 2019).

As one of the largest smartphone-specific CPI ad networks in Japan and a CPA ad network with a large number of projects, Zucks Co provides performance-based affiliate marketing for posts on blogs and sites.

After introducing SpiderAF, I think it was great that all members could now easily understand/grasp what kind of web providers were suspected of fraud and for what reason because there was now an admin screen where we could monitor the numbers.

Not only reduce man-hours for tasks but also accumulate know-how against new fraud. F@N Communications, Inc. is a company that provides ad network services to affiliate advertising services such as A8.net and Moba8.net for smartphones. This time we’ll be talking with Mr. Asami – a project manager from the business division of  “nend”, Japan’s premier smartphone ad network – about fraud protection and their circumstances that lead to adopting Spider AF.

i-mobile Co.,Ltd. Provides an advertising delivery system [i-mobile] to internet used on smartphones and PCs. Launching the foremost ad network on mobile devices in the industry and currently operating the most premier service in Japan, we look at the reason why i-mobile has decided to introduce Spider AF. Ad Platform Business HQ. We talked with i-mobile’s Chief Executive Officer, Mr. Kai.