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How to Lower CPM and Boost Facebook Ads ROI

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December 8, 2023

How to Lower CPM and Boost Facebook Ads ROI

Share of Voice vs Share of Market: What's the Difference?

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December 4, 2023

Share of Voice vs Share of Market: What's the Difference?

LinkedIn Ads Library: Legally Spy On Competitors' Top LinkedIn Ads

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November 30, 2023

LinkedIn Ads Library: Legally Spy On Competitors' Top LinkedIn Ads

Is Your Google Ads Underperforming? Use Our 10-Step PPC Audit Checklist to Diagnose Hidden Issues

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November 29, 2023

Is Your Google Ads Underperforming? Use Our 10-Step PPC Audit Checklist to Diagnose Hidden Issues

What Does ROAS in Marketing Mean for Your Bottom Line?

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November 27, 2023

What Does ROAS in Marketing Mean for Your Bottom Line?

Unlocking Success in Search Ads: 7 Essential Strategies for Optimization

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November 10, 2023

Unlocking Success in Search Ads: 7 Essential Strategies for Optimization

5 Strategies to Optimize Your CPA Performance

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October 31, 2023

5 Strategies to Optimize Your CPA Performance

CPC vs. CPM: Strategies for Cost-Effective Advertising

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October 30, 2023

CPC vs. CPM: Strategies for Cost-Effective Advertising

How To Harness FOMO To Increase Webinar Sign-ups

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September 27, 2023

How To Harness FOMO To Increase Webinar Sign-ups

Revealing Blind Spots in Your Paid Marketing Through Competitor Analysis

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September 25, 2023

Revealing Blind Spots in Your Paid Marketing Through Competitor Analysis

How to Eliminate Unproductive Leads from Your Sales Pipeline

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September 22, 2023

How to Eliminate Unproductive Leads from Your Sales Pipeline

17 Practical Steps To Create A More Transparent Marketing Strategy

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September 21, 2023

17 Practical Steps To Create A More Transparent Marketing Strategy

Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF

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September 7, 2023

Enhance Your Agency’s Credibility, ROI, and Client Outcomes With Spider AF

Data Privacy 2023: Navigating the Challenges of Targeted Ads

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September 5, 2023

Data Privacy 2023: Navigating the Challenges of Targeted Ads

The Trap of Wasted Ad Spend in PPC Campaigns

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July 31, 2023

The Trap of Wasted Ad Spend in PPC Campaigns

7 Alternative PPC Ad Platforms To Google & Their Advantages

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July 26, 2023

7 Alternative PPC Ad Platforms To Google & Their Advantages

The Ultimate List of Free Digital Marketing Tools to Boost Your Performance

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July 25, 2023

The Ultimate List of Free Digital Marketing Tools to Boost Your Performance

Article

July 20, 2023

Brand Protection ROI: Impact of Brand Safety on Ad Performance

Threads: Pros and Cons for Trailblazing Advertisers on a New Platform

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July 18, 2023

Threads: Pros and Cons for Trailblazing Advertisers on a New Platform

CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads

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July 13, 2023

CTA Bootcamp: How to Select Impactful Call-to-Actions for Your Ads

Optimizing Ad Copy for Higher Click-Through Rates and Conversion Rates

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July 11, 2023

Optimizing Ad Copy for Higher Click-Through Rates and Conversion Rates

7 Secrets to Attracting New Ecommerce Customers

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July 6, 2023

7 Secrets to Attracting New Ecommerce Customers

How To Maximize Google Ads Performance on a Limited Budget

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July 4, 2023

How To Maximize Google Ads Performance on a Limited Budget

How & Why Should You Utilize Google Ads Custom Segments

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June 30, 2023

How & Why Should You Utilize Google Ads Custom Segments

Advanced Strategies for Paid Social Performance and Protection

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June 28, 2023

Advanced Strategies for Paid Social Performance and Protection

Meet The Spider AF Team, Kohki Miyao

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June 21, 2023

Meet The Spider AF Team, Kohki Miyao

Fraudulent Bot Networks and Their Effects on Affiliate Marketing

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June 16, 2023

Fraudulent Bot Networks and Their Effects on Affiliate Marketing

Meet The Spider AF Team, Rui Ferreira

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June 12, 2023

Meet The Spider AF Team, Rui Ferreira

Optimizing PPC Ads: Overlooked Metrics and Strategies to Apply

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June 9, 2023

Optimizing PPC Ads: Overlooked Metrics and Strategies to Apply

Top Strategies and Tools to Supercharge Ad Campaign Performance

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June 6, 2023

Top Strategies and Tools to Supercharge Ad Campaign Performance

Harnessing the Power of 5000 Free Clicks with Spider AF

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May 30, 2023

Harnessing the Power of 5000 Free Clicks with Spider AF

Multi-Platform Advertising: Top Strategies for Expanded Reach

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May 26, 2023

Multi-Platform Advertising: Top Strategies for Expanded Reach

5 Reasons Why Your Marketing Campaigns Need Spider AF

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May 24, 2023

5 Reasons Why Your Marketing Campaigns Need Spider AF

Leveraging Cross-Platform Ads to Reach Your Target Audience

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May 18, 2023

Leveraging Cross-Platform Ads to Reach Your Target Audience

Ad Performance Tracking: Tips & Strategies Using Google Analytics

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May 17, 2023

Ad Performance Tracking: Tips & Strategies Using Google Analytics

7 Types of Affiliate Marketing Fraud To Be Aware Of

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May 9, 2023

7 Types of Affiliate Marketing Fraud To Be Aware Of

7 Google Ads Bid Strategies To Make The Most Out Of Your Ad Budget

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May 8, 2023

7 Google Ads Bid Strategies To Make The Most Out Of Your Ad Budget

Meet The Spider AF Team, Kapil-Matta

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May 1, 2023

Meet The Spider AF Team, Kapil-Matta

7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI

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April 27, 2023

7 Reasons Why Google Ads Conversion Tracking is Essential for Measuring ROI

10 Tips to Maximize Google Ads Targeting and Segmentation

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April 25, 2023

10 Tips to Maximize Google Ads Targeting and Segmentation

How To Optimize Affiliate Marketing Campaigns For Businesses

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April 19, 2023

How To Optimize Affiliate Marketing Campaigns For Businesses

Meet The Spider AF Team, António Santos

Article

April 17, 2023

Meet The Spider AF Team, António Santos

Traffic Bot Types: Good Bots vs Bad Bots in 2023

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April 14, 2023

Traffic Bot Types: Good Bots vs Bad Bots in 2023

Real-World Examples Of Invalid Traffic And Its Impact On Businesses

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April 12, 2023

Real-World Examples Of Invalid Traffic And Its Impact On Businesses

The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business

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April 7, 2023

The Impact Of Ad Fraud On A Marketing Budget: How To Protect Your Business

7 SaaS Lead Generation Strategies for Marketing Teams

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April 6, 2023

7 SaaS Lead Generation Strategies for Marketing Teams

What Is Lead Generation Fraud? Types & Prevention Methods Explained

Article

March 28, 2023

What Is Lead Generation Fraud? Types & Prevention Methods Explained

Meet The Spider AF Team, Will Nunan

Article

March 28, 2023

Meet The Spider AF Team, Will Nunan

How to Acquire High-Quality Ad Leads

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March 28, 2023

How to Acquire High-Quality Ad Leads

4 Lead Generation Strategies for In-house Marketers

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March 28, 2023

4 Lead Generation Strategies for In-house Marketers

How to Detect Bot Traffic in Your Ad Campaign & Website

Article

March 22, 2023

How to Detect Bot Traffic in Your Ad Campaign & Website

Spider AF Interview With NYC EDC

Article

March 22, 2023

Spider AF Interview With NYC EDC

Meet The Spider AF Team, Sachin Roy

Article

March 21, 2023

Meet The Spider AF Team, Sachin Roy

How Do Bots Really Affect You As A Marketer?

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March 16, 2023

How Do Bots Really Affect You As A Marketer?

What Steps Does Google Take To Prevent Click Fraud?

Article

March 15, 2023

What Steps Does Google Take To Prevent Click Fraud?

5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions

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March 13, 2023

5 Benefits of Brands Working with Agencies Implementing Ad Fraud Solutions

Reach Advertising - The Importance of Reach and Frequency In Advertising

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March 9, 2023

Reach Advertising - The Importance of Reach and Frequency In Advertising

Why Agencies Should Protect Clients’ Ad Budget From Click Fraud

Article

March 9, 2023

Why Agencies Should Protect Clients’ Ad Budget From Click Fraud

Meet The Spider AF Team, Josh Gutierrez

Article

March 8, 2023

Meet The Spider AF Team, Josh Gutierrez

Google Ads Performance Max: Why or Why Not?

Article

March 3, 2023

Google Ads Performance Max: Why or Why Not?

Meet The Spider AF Team, Azu

Article

March 2, 2023

Meet The Spider AF Team, Azu

Digital Ad Sizes 2023: Guide to Different Banner Ad Sizes

Article

March 1, 2023

Digital Ad Sizes 2023: Guide to Different Banner Ad Sizes

What is a GCLID and What Role Does It Play in Google Ads?

Article

March 1, 2023

What is a GCLID and What Role Does It Play in Google Ads?

How The Lack Of Advertisement Performance Transparency Is Costing You Millions

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February 28, 2023

How The Lack Of Advertisement Performance Transparency Is Costing You Millions

Meet The Spider AF Team, Adolfo Ferreira

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February 23, 2023

Meet The Spider AF Team, Adolfo Ferreira

How Does Bot Traffic Affect SEO? Find Out in 2023

Article

February 20, 2023

How Does Bot Traffic Affect SEO? Find Out in 2023

Here's Why You Should Care About Google Ads Keyword Match Types

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February 17, 2023

Here's Why You Should Care About Google Ads Keyword Match Types

Meet The Spider AF Team, Pedro Rosa

Article

February 16, 2023

Meet The Spider AF Team, Pedro Rosa

The Impact Of Competitors On Your Google Ads Impression Share

Article

February 15, 2023

The Impact Of Competitors On Your Google Ads Impression Share

Google Ads Targeting: Potential Customers or Dead Leads?

Article

February 14, 2023

Google Ads Targeting: Potential Customers or Dead Leads?

Meet The Spider AF Team, Peter Seabury

Article

February 9, 2023

Meet The Spider AF Team, Peter Seabury

How Can Behavioral Analytics Help Detect Click Fraud?

Article

February 8, 2023

How Can Behavioral Analytics Help Detect Click Fraud?

Click Farms and Their Impact on Digital Ads and Online Engagement

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February 7, 2023

Click Farms and Their Impact on Digital Ads and Online Engagement

Impression Share 101: Mastering the Do's and Don'ts

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February 1, 2023

Impression Share 101: Mastering the Do's and Don'ts

Top Performance Marketing Tips From Lead Digital Marketers

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January 31, 2023

Top Performance Marketing Tips From Lead Digital Marketers

Ad Fraud in Affiliate Marketing: Explanation, Detection, and Prevention

Article

January 25, 2023

Ad Fraud in Affiliate Marketing: Explanation, Detection, and Prevention

Spider AF's Antonio representing Portugal at the Rugby World Cup

Article

January 23, 2023

Spider AF's Antonio representing Portugal at the Rugby World Cup

How Bounce Rates Are Linked to Advertising Fraud

Article

January 12, 2023

How Bounce Rates Are Linked to Advertising Fraud

11 Tips to Reduce Bounce Rate on Your Website

Article

January 12, 2023

11 Tips to Reduce Bounce Rate on Your Website

Article

December 15, 2022

What You Need to Know About Brand Safety and Protection

How Affiliate Fraud Affects Affiliate Marketing Networks

Article

December 14, 2022

How Affiliate Fraud Affects Affiliate Marketing Networks

6 Ways Ad Fraud Affects E-Commerce Businesses

Article

December 13, 2022

6 Ways Ad Fraud Affects E-Commerce Businesses

How Click Fraud Impacts Performance-based Advertising

Article

November 29, 2022

How Click Fraud Impacts Performance-based Advertising

Cookie Stuffing Fraud in Affiliate Marketing: An In-Depth Analysis

Article

November 28, 2022

Cookie Stuffing Fraud in Affiliate Marketing: An In-Depth Analysis

8 Common Google Ads Mistakes to Avoid

Article

November 24, 2022

8 Common Google Ads Mistakes to Avoid

Why Your Black Friday Ad Campaign Should Be Click Fraud Protected

Article

November 2, 2022

Why Your Black Friday Ad Campaign Should Be Click Fraud Protected

Cookie Stuffing Fraud: Its Basics, Common Methods, & Why You Should Care

Article

November 2, 2022

Cookie Stuffing Fraud: Its Basics, Common Methods, & Why You Should Care

How to Stop Traffic or Clicks Outside of Your Geo-Targeted Locations

Article

September 20, 2022

How to Stop Traffic or Clicks Outside of Your Geo-Targeted Locations

6 Common Cybersecurity Threats in Digital Marketing

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September 6, 2022

6 Common Cybersecurity Threats in Digital Marketing

A Guide to Click Fraud And How To Prevent It

Article

September 6, 2022

A Guide to Click Fraud And How To Prevent It

Twitter Advertising A Guide to Ad Formats and Targeting Options

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August 31, 2022

Twitter Advertising A Guide to Ad Formats and Targeting Options

How to Deal With Ad Fraud in Your Twitter Ads

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August 31, 2022

How to Deal With Ad Fraud in Your Twitter Ads

Unmasking the X (Twitter) Bot Epidemic: A Comprehensive Analysis

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August 30, 2022

Unmasking the X (Twitter) Bot Epidemic: A Comprehensive Analysis

X (Twitter) Advertising: Pros, Cons, & How to Get Started

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August 30, 2022

X (Twitter) Advertising: Pros, Cons, & How to Get Started

8 Ways to Stop Wasting Your Daily Ad Budget

Article

August 23, 2022

8 Ways to Stop Wasting Your Daily Ad Budget

How to Fight Random CPC Spikes in Your Ads

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August 18, 2022

How to Fight Random CPC Spikes in Your Ads

How to Stop Google Ads from Displaying on Non-Targeted Channels

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August 13, 2022

How to Stop Google Ads from Displaying on Non-Targeted Channels

Get the Most out of Your PPC Ad Budget: Top Tips from Industry Experts

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August 12, 2022

Get the Most out of Your PPC Ad Budget: Top Tips from Industry Experts

Getting Ad Clicks from Strange Domains? Here's How to Stop Them

Article

August 9, 2022

Getting Ad Clicks from Strange Domains? Here's How to Stop Them

How Marketing & Ad Agencies Benefit with Ad Fraud Prevention Tools

Article

February 1, 2022

How Marketing & Ad Agencies Benefit with Ad Fraud Prevention Tools

Featured Articles

6 Ways Ad Fraud Affects E-Commerce Businesses

How to Fight Random CPC Spikes in Your Ads

How Marketing & Ad Agencies Benefit with Ad Fraud Prevention Tools

Are Ad Fraud Prevention Tools Appropriate for Your Business?

Employing Ad Fraud Prevention Tools: The Most Effective Strategy

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