Spider Labs

About Spider Labs

Safeguard the
Digital Business
Ecosystem.

Spider Labs analyzes massive volumes of ad traffic every day to detect fraud at scale.
We serve every industry, channel, and region — protecting not just ads, but the entire conversion funnel.
Making marketing in the AI era safer and more efficient.
6B
Clicks Analyzed
6,058,522,153
$6.1B
Est. Ad Spend Analyzed
~28% of Japan's digital ad spend
600+
Companies Protected
Clicks analyzed and estimated ad spend analyzed: trailing 12 months (Spider AF 2025). Companies protected: as of May 2026.
Spider AF 2026

Mission & Vision

Mission

Safeguard the Digital Business Ecosystem

Safeguard the Digital Business Ecosystem

We are not just a company that finds fraud. We are a company that protects the conditions for digital businesses to grow sustainably. Advertising, websites, leads, customer data, transactions — and the AI-driven decisions that connect them all — we keep the entire ecosystem in a trustworthy state. That is our reason for being.

Vision

Define the Global Standard for Agent Trust

Define the Global Standard for Agent Trust

In the era ahead, not just humans but AI agents will be making decisions and taking actions within businesses. What's needed is not mere fraud detection, but a standard for what to trust, what to monitor, what to stop, and how to decide. We intend to be the ones who set that standard — a company that defines the trust standard for the AI era.

Spider AF Mission and Vision

Leadership

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Satoko Ohtsuki
CEO
Satoko Ohtsuki
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Eurico Doirado
CTO
Eurico Doirado
Akira Akaishi
VP of Product Development
Akira Akaishi
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Yu Sunada
CFO
Yu Sunada
Yuriy Yashunin
VP of Product
Yuriy Yashunin
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Shogo Kakuma
Head of Revenue
Shogo Kakuma
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Takaya Matsuoka
VP of Customer Success
Takaya Matsuoka
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Michael Rajkovic
VP of Marketing
Michael Rajkovic

Our Offices

Made in Japan

Born in Japan. Built for the World.

Spider Labs is a Japanese company headquartered in Minato-ku, Tokyo. Since our founding in 2011, we have taken the fraud-detection technology refined in the Japanese market and expanded globally to New York and Lisbon — bringing trust to digital businesses around the world.

United States
Portugal
Tokyo
United States
Portugal
Japan
Company Name
Spider Labs, Inc.
Founded
April 2011
CEO
Satoko Ohtsuki
Legal Name (English)
Spider Labs, Inc.
Headquarters

Company History

Apr 2011
Founded Spider Labs (formerly Phybbit, Inc.)
Began contract development leveraging big data and machine learning.
Jun 2017
Launched "Spider AF for Web"
Released ad fraud protection service, pivoting from contract development to proprietary product.
Nov 2019
Series A
Raised ¥320M total through third-party allotment, strengthening the foundation for global expansion and accelerating overseas growth including TiECON.
Mar 2021
Selected for METI J-Startup Program
Chosen for the national program supporting globally active startups.
Oct 2021
Series B
Raised ¥550M total to further accelerate domestic and international business expansion, hiring, and product development.
Mar 2022
JICDAQ Certified
Received third-party verification certification in both "Invalid Traffic Countermeasures" and "Brand Safety" from the Japan Interactive Certification for Digital Advertising Quality (JICDAQ).

Awards & Certifications

J-Startup
J-Startup (METI Selected)
Ministry of Economy, Trade and Industry (2021)
JICDAQ Invalid Traffic Countermeasures 3rd-Party Verified
JICDAQ Invalid Traffic Countermeasures
3rd-Party Verified
JICDAQ Brand Safety 3rd-Party Verified
JICDAQ Brand Safety
3rd-Party Verified
SOC 2 Type 2
SOC 2 Type 2
Security Certified
ISO/IEC 27001
ISO/IEC 27001
Information Security Management
Get in the Ring
Get in the Ring
Global Startup Competition
TiECON 2019
TiECON 2019
The Indus Entrepreneurs Conference

Media Coverage

Date Outlet Headline
Nov 2019 Nikkei Shimbun Ad fraud startup Phybbit raises ¥320M
Mar 2020 Nikkei Shimbun Ad Fraud Spreading: Online Ad Victims on the Rise
Mar 2023 Nikkei Shimbun Ad View Inflation Fraud Expanding — Domestic Losses Reach ¥130B in 2022
May 2023 Nikkei Cross Trend Why Did ¥10M in Ad Budget Vanish? The Dark Side of Online Advertising and How to Fight Back
May 2023 Nikkei Shimbun The Dark Side of Online Ads: Inside Click Inflation Fraud and How to Stop It
Nov 2023 Nikkei Cross Trend Komehyo and Arrows Hit by Ad Fraud: The Real Scale of E-Commerce Losses and What to Do
Jan 2024 Nikkei Cross Trend What Are "MFA Sites"? How Low-Quality Pages Drain Corporate Ad Budgets — and How to Fight Back
Feb 2024 Nikkei Shimbun ¥10B Flows to Ad-Cluttered Low-Quality Sites — Shiseido Fights Back with Monitoring
May 2025 Nikkei Digital Governance "Phantom Prospects" Siphon ¥100B in Annual Ad Spend — Bots Fake Results
Jun 2025 World Business Satellite Stopping Online Scalping — Fraud at 6%
Aug 2025 Jiji Press Corporate Ad Budgets Under Attack: What Is "Ad Fraud," the ¥12T Global Scam?
Apr 2026 Jiji Press Corporate Ad Fraud Losses Hit ¥159.2B in 2025 — Up ¥8.2B, AI Exploited for Blind Spots
Join Our Team
We're looking for passionate people ready to fight ad fraud and digital deception.
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A new standard for marketing:
security.
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