Web Advertising Improvement Results Utilizing the Anti-Ad Fraud Tool, Spider AF.
Get 1 month of free fraud diagnostics with a tailored fraud detection tool. Offer is limited to the first 5 companies to enter.
Spider Labs, Ltd. (Minato-ku, Tokyo, President: Satoko Otsuki, hereinafter referred to as “Spider Labs”) has released web advertising detection use cases using Spider AF, one of the largest ad-fraud prevention tools in Japan.
Spider AF has historically supported ad tech companies. In order to meet the growing needs of advertisers to ensure the quality and transparency of digital advertising in recent years, the company has started offering services to web advertisers in July of this year.
Invalid accesses are useless clicks or conversions, which are accesses that are not based on the user’s interests or intentions, or repeated access by malicious vendors for the purpose of causing users to waste their ad budget. In recent years, click fraud businesses have become rampant. Despite advertising media taking measures to prevent fraud, it is still a major challenge faced in digital advertising. By integrating Spider AF and eliminating invalid accesses, it is possible to not only reduce wasted advertising costs and improve ROAS, but also to generate accurate data for marketing optimization.
Advantages of Implementing Spider AF
• Ad fraud prevention
Detect ad fraud based on the latest proprietary algorithms.
・ Brand safety
MInimize brand risk by identifying where to advertise through pixel analysis.
• User fraud prevention
Detect and block fraudulent activities by users such as multiple registrations with partner ASP.
・ Auto-exclude unauthorized access with Google Ad API integration
Access analyzed data provided by SpiderAF measurement tags to automatically exclude unauthorized IPs and destinations for Google listings and display ads.
• Unauthorized access reports
Transparent reports on unauthorized IP and distribution sites provided for each channel.
Use Case #1 (Remote Learning Company): CVR improved by 13% after eliminating invalid access
Problem before integrating with Spider AF: Ad operations had been left to the advertising agency and in-house fraud protection was not felt until the company felt a growing interest in ad verification.
Results post Spider AF integration: Several networks had high rates of invalid access, resulting in approximately $11.5 thousand wasted ads spent per month. CPA was reduced by $10 by eliminating invalid accesses which accounted for 13% of conversions.
Use Case #2 (B2B Software Company): Saved 6% of ad spend and eliminated accesses from invalid placements which account for 70% of the total.
Problem prior to Spider AF integration: Significant problem was identified with the “quality” of the leads acquired via digital advertising which drastically reduced in-house sales productivity. Preventative measures were needed as the company wanted to expand ad placements and consumers began to comment on the ads being placed on irrelevant sites, potentially damaging brand image.
Results post Spider AF integration: Clicks and conversions from invalid placements were reduced by approximately 70% over three months, and approximately 6% of display ad spend was saved as a result of the Spider AF’s tool, Shared Blacklist.
[Limited offer for the first 5 companies to sign up] Get 1 month of free fraud diagnostics with a tailored fraud detection tool
Many companies did not feel the need to take preventive measures against ad fraud, but many have found that their ads are being targeted and have significantly improved their ROAS after taking a free ad diagnosis. The first step to take to prevent measures against ad fraud is to see whether your ads are being targeted.
Free Ad Diagnostic Report
Spider AF also provides a summarized report of the ad diagnosis. With this report, you’ll be able to understand the status of your ads at a glance, and is also beneficial for future advertising & marketing strategies.