How to See Instagram Ad Analytics: Step-by-Step Guide for 2025

Want to improve your Instagram ads in 2025? This in-depth guide walks you through each method, explains key metrics like CPC, ROAS, CTR, and more to get the most out of your Instagram ads!
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Running Instagram ads without checking your analytics is like throwing darts in the dark—you might hit the target, but you’ll never know how or why. In 2025, with ad costs rising and audience behavior evolving faster than ever, marketers and business owners must monitor Instagram ad performance closely to stay competitive.

Whether you're promoting posts directly from the Instagram app or running full-scale campaigns through Meta Ads Manager, tracking your ad analytics isn't just a nice-to-have—it's essential for maximizing ROI and cutting unnecessary spend. Understanding what’s working (and what’s not) can help you make smarter decisions around your budget, creative strategy, and audience targeting.

In this step-by-step guide, we’ll walk you through how to see Instagram ad analytics using every available method, from the native Instagram app to Meta Ads Manager and even third-party tracking tools like Google Analytics and SpiderAF. We’ll explain:

  • Which metrics matter most (and what they actually mean)
  • How to access analytics depending on how you ran the ad
  • How to identify underperforming creatives or placements
  • What signs to look for when diagnosing potential ad fraud

With platforms like Instagram offering increasingly detailed data, and tools like SpiderAF helping marketers fight back against invalid clicks and fake engagement, there’s no excuse not to be data-driven in 2025. Plus, with so many ad accounts being hit by bots or low-quality traffic, learning how to interpret and protect your analytics has become more critical than ever.

Let’s dive in and explore how to see Instagram ad analytics from every angle—so you can boost performance, spot issues early, and scale your campaigns with confidence.

Why Tracking Instagram Ad Analytics Matters

Improve ROI and Campaign Effectiveness

Instagram ads can burn through budget fast, especially if you’re targeting broad audiences or testing new creatives. By reviewing your analytics, you can:

  • See which ad sets deliver the best results
  • Pause underperforming campaigns
  • Optimize based on data-driven insights

With consistent tracking, businesses typically see a 15–30% improvement in ad efficiency by reallocating budget to the top-performing segments.

MetricWhy It Matters
CTRMeasures engagement and ad relevance
CPCEvaluates cost-efficiency
ConversionsTies ad performance to revenue

Detect Invalid Traffic and Ad Fraud Early (with SpiderAF)

A hidden threat to your Instagram ad performance is fake clicks and bot traffic. These can inflate your metrics and waste your budget.

That’s where SpiderAF comes in—a leading ad fraud detection tool that analyzes your campaign traffic in real time. SpiderAF detects and blocks:

  • Click farms
  • Bot-generated engagement
  • Malicious sites siphoning your ad spend

By integrating SpiderAF with your ad workflow, you not only track results but protect the integrity of your Instagram data.

How to Access Instagram Ad Analytics from the Instagram App

Using Instagram Insights for Promoted Posts

If you boost a post directly from the Instagram app:

  1. Open Instagram and go to your profile
  2. Tap “Professional Dashboard” or select a promoted post
  3. Click “View Insights”
  4. Review metrics like:
    • Reach
    • Profile visits
    • Website taps
    • Engagements

Limitations of In-App Analytics

While convenient, Instagram Insights are limited:

  • No breakdown by placement or audience segment
  • No cost metrics (e.g., CPC or CPM)
  • No comparison between campaigns
  • No A/B test support

For in-depth analysis, use Meta Ads Manager.

How to View Instagram Ad Performance via Meta Ads Manager

Step-by-Step Instructions (Desktop)

  1. Go to Meta Ads Manager
  2. Filter by campaign, ad set, or ad
  3. Click “Columns” > “Customize Columns”
  4. Choose Instagram metrics: Impressions, Reach, Clicks, Cost per Result, etc.
  5. Use the “Breakdown” tab > By Placement to isolate Instagram

Overview of Key Metrics

MetricWhat It Means
ReachUnique users who saw your ad
ImpressionsTotal views of your ad
Link ClicksClicks on your call-to-action
ConversionsCompleted actions like purchases or signups

Advanced Tracking with Google Analytics & UTM Parameters

How to Connect Instagram Ads with Google Analytics

  1. Add UTM-tagged URLs to your ad links
  2. In GA4, go to: Acquisition > Campaigns > All Campaigns
  3. View campaign performance based on traffic from Instagram

Best Practices for Campaign Tagging

Use these standard UTM tags:

  • utm_source=instagram
  • utm_medium=paid_social
  • utm_campaign=spring_sale

Keep naming consistent to avoid messy reports.

Third-Party Tools to Enhance Instagram Ad Analytics

Overview of Tools

ToolFeature
Coupler.ioExports Instagram ad data to spreadsheets
MarinAutomates and optimizes ad spend
SupermetricsVisualizes ad data in Looker Studio
AdEspressoA/B testing for Instagram and Facebook

How SpiderAF Protects Your Ad Spend

SpiderAF analyzes your campaign traffic in real time and blocks:

  • Repetitive IPs
  • Bot-like browsing patterns
  • Traffic from blacklisted domains

One eCommerce brand saw a 42% drop in invalid traffic using SpiderAF.

Key Metrics to Watch in Instagram Ad Reports

CPR, CPC, CPM, CTR

MetricBenchmark (2025)Why It Matters
CPR<$1.50Cost per action
CPC$0.50–$1.50Efficiency of clicks
CPM$6–$12Cost to reach 1,000 users
CTR1.5%+Effectiveness of ad creative

Conversion Rate and ROAS

  • Conversion Rate = Conversions ÷ Clicks
  • ROAS = Revenue ÷ Ad Spend

Focus on both metrics to know whether your ads are actually making you money.

How to Spot & Prevent Instagram Ad Fraud

Common Signs of Ad Fraud

  • Traffic spikes at odd hours
  • High CTR but no conversions
  • Bounce rates near 100%
  • Unknown foreign traffic

How SpiderAF Helps

SpiderAF uses advanced machine-learning to:

  • Detect fraud in real time
  • Score each click for authenticity
  • Alert you to bad placements or devices

Protect your ad dollars with real-time defense.

Final Thoughts: Turn Your Instagram Ad Data into Action

Build Smarter Campaigns Using Reliable Insights

Your Instagram ad analytics are more than numbers—they’re insights into behavior. Use them to:

  • Refine your targeting
  • Adjust creative direction
  • Improve ROI

The more you measure, the more you can grow.

Protect Your Ad Spend and Scale Confidently

No data strategy is complete without fraud protection. SpiderAF gives you confidence that your Instagram metrics are real, reliable, and actionable.

In 2025, data-driven marketers will win—and protected marketers will scale faster.

Click here to start a free trial of Spider AF today!

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Don’t let click fraud drain your ad budget.

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Don’t let click fraud drain your ad budget.