Digital Marketing Agency

Casestudie: Gentle Renegades en Spider AF

Gregory Valdez is de eigenaar van Gentle Renegades, een adviesbureau voor digitale marketing gevestigd in Houston, Texas. Gentle Renegades is gespecialiseerd in betaalde media en digitale marketingdiensten, met een focus op prestaties en op groei gebaseerde oplossingen voor klanten met een digitale aanwezigheid.

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https://gentlerenegades.squarespace.com/

Industry

Digital Marketing Agency

Company Url

https://gentlerenegades.squarespace.com/

Region

San Antonio, Texas

Spider AF Product

Improvement

3× ROAS improvement

14 days Time to first insight

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The Challenge

Budget disappearing with nothing to show for it

MOTA's performance team noticed their cost-per-install was rising sharply — but installs weren't converting to active users. Something was eating their budget.

Google Ads campaigns showing high install volume with near-zero in-app activity
Meta click-through rates inflated by what appeared to be bot traffic
Internal attribution data was inconsistent — impossible to identify the source
Monthly ad spend growing without corresponding business results
Manual IP blocking too slow and too narrow to make a meaningful impact

Why Spider AF

The only platform built specifically for ad fraud detection

MOTA needed more than a generic analytics tool. They needed a system that understood how click fraud works in performance marketing — and could stop it in real time.

Real-time invalid traffic detection

Spider AF monitors every click and impression in real time, flagging bot traffic, click farms, and abnormal patterns the moment they appear — before they drain more budget.

Direct Google & Meta integration

Native integrations with both platforms allow Spider AF to feed exclusion lists back automatically — no manual uploads, no lag between detection and action.

Transparent fraud reporting

Detailed dashboards give MOTA's team clear evidence of exactly what was fraudulent, how much it cost, and proof of savings — making it easy to justify the ROI internally.

The Approach

From blind spots to full visibility in four steps

Connect & audit

MOTA connected their Google Ads and Meta accounts to Spider AF in under 30 minutes. Spider AF immediately began pulling historical click data to establish a baseline — surfacing patterns that had gone unnoticed for months.

Identify fraud sources

The platform identified three distinct fraud vectors: click farms targeting their branded keywords on Google, bot-generated clicks on Meta video ads, and a network of spoofed apps generating fraudulent impressions.

Deploy exclusion rules

Spider AF automatically pushed IP exclusion lists and audience exclusions to both platforms. Rules were updated daily, keeping pace with evolving fraud patterns without requiring manual intervention from the MOTA team.

Monitor & optimise

With clean traffic data flowing in for the first time, MOTA's team could make genuine optimisation decisions. Bid strategies, audience targeting, and creative allocation all improved — because the underlying data was finally trustworthy.

The Results

Campaign performance before & after Spider AF

Valid installs rose while overall spend held steady — a direct result of eliminating fraudulent traffic from the media mix.

Monthly cost-per-install trend (JPY)

Before Spider AF After Spider AF

Pre-deployment average: ¥2,840 / install Post-deployment average: ¥940 / install

"We knew something was wrong, but we had no way to prove it. Spider AF gave us the evidence we needed — and then fixed the problem automatically."

Takeshi Yamamoto

Head of Performance Marketing, MOTA

The Outcome

Clean data. Real results. Confidence restored.

Six months after deployment, MOTA's performance marketing operates on a foundation of trusted data — and their results speak for themselves.

With invalid traffic eliminated, MOTA reallocated ¥2.4 million in previously wasted budget to high-performing placements, tripled their ROAS on Google Ads, and built the internal case to double their digital ad investment in the following fiscal year.

Frequently Asked

Questions about Spider AF for performance marketing

How quickly can Spider AF detect click fraud after integration?

Spider AF begins flagging suspicious patterns within hours of connecting your ad accounts. Most customers see their first actionable fraud report within 24–48 hours, and automated exclusion rules take effect immediately once confirmed.

Does Spider AF work with both Google Ads and Meta Ads simultaneously?

Yes. Spider AF has native integrations with Google Ads, Meta Ads, and many other major ad platforms. Exclusion lists and audience blocks can be pushed to all connected platforms simultaneously from a single dashboard.

Will blocking fraudulent traffic reduce our reported impression/click volume?

Yes — and that's the point. Raw numbers will decrease, but your real metrics (genuine installs, conversions, ROAS) will improve because your budget is now reaching actual humans. Spider AF's reporting helps you explain this shift to stakeholders clearly.

Can we use Spider AF for app install campaigns specifically?

Absolutely. Spider AF is particularly effective for app install campaigns, where fraudulent traffic patterns (such as install farms and click injections) are most prevalent. The platform includes dedicated detection models tuned for mobile app marketing.

Is there a minimum spend required to benefit from Spider AF?

There's no hard minimum, but customers typically see the strongest ROI when spending ¥500,000 or more per month on digital advertising. Even at lower budgets, the data-quality improvements can meaningfully change optimisation decisions.

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Casestudie: Gentle Renegades en Spider AF

January 26, 2023

Casestudie: Gentle Renegades en Spider AF

Inhoudsopgave

Overzicht

Gregory Valdez is de eigenaar van Gentle Renegades, een digitaal marketingadviesbureau gevestigd in Houston, Texas. Gentle Renegades is gespecialiseerd in betaalde media en digitale marketingdiensten, met een focus op prestaties en op groei gebaseerde oplossingen voor klanten met een digitale aanwezigheid.

Uitdagingen

Gregory leidde de campagne van een dakdekklant en merkte een groot aantal frauduleuze klikken op. Dit was zorgwekkend omdat de klant $5.000 per maand uitgaf aan de campagne en Gregory er zeker van wilde zijn dat zijn investering effectief werd besteed.

Oplossing

Gregory begon onderzoek te doen naar oplossingen om reclamefraude op te sporen en te blokkeren, en kwam Spider AF tegen. Hij ontdekte dat het platform een reeks functies en analyses bood die uitgebreider waren dan andere oplossingen die hij had onderzocht, en die ook een meer betaalbare prijs hadden. Hij besloot een afspraak te maken met het Spider AF-team om meer te weten te komen over onze diensten.

Waarom Spider AF

Gregory implementeerde het Spider AF-platform en vond de ondersteuning van het team uitstekend. Spider AF bood een „white glove” -service en kon zijn zorgen en technische vragen beantwoorden op een manier die persoonlijk aanvoelde en was afgestemd op zijn bedrijf.

Resultaten: Gregory ontdekte dat het Spider AF-platform frauduleuze klikken effectief kon detecteren en blokkeren, wat hem hielp de campagne voor zijn dakdekklant te optimaliseren. De rapportage- en analysefuncties waren ook nuttig bij het identificeren van verbeterings- en optimalisatiefuncties.

Aanbeveling

„Ik zou Spider AF aanbevelen aan andere bedrijven die advertentiefraude willen opsporen en bestrijden, vanwege de functies, analyses en betaalbare prijzen van het platform. Ik denk dat het platform de potentie heeft om in de toekomst nog effectiever te zijn, met de integratie van AI en andere technologieën om de drukpunten voor consumenten tijdens de advertentietrechter onder de aandacht te brengen.”