Ad Fraud White Paper｜2025 Annual Edition

What You Will Learn

This White Paper report contains valuable information on ad fraud collected from January to December 2024.

Overview of Ad Fraud Tactics & Impact

Discover the various types of ad fraud that affects web and affiliate ads, along with the potential damages associated with it.

Spider AF Data Insights & Analyses

Check valuable insights covering invalid traffic, fraud rates by network, fraudulent placements, and more valuable ad metrics.

Real Life Use Cases & Learnings

Find out how real companies were affected by click fraud, botnet attacks, fake lead campaigns, and more, and what actions they took to overcome them.

Spider AF Initiatives

Learn what initiatives Spider AF takes to help ad verification issues covering ad fraud, viewability, and brand safety.

How We Detect Ad Fraud

Spider AF detects ad fraud by analyzing data logs for impressions, clicks and conversions and events. Each media is analyzed for signs of ad fraud and an overall ad fraud score is calculated using advanced automation. Scores beyond a certain threshold are considered ad fraud for the sake of this report.