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How to set up campaign-level tracking with Google Ads

Last Updated -
September 21, 2023
Written by -
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Getting started

You can analyze traffic sources, keywords, and device data when you use Spider AF with Google Ads. To do this, you must set up a tracking template.

By setting up tracking at the campaign level, you can track all ad groups and ads within a campaign.

Campaign-level setup

  1. In Google Ads, click Settings and then Campaign settings in the left menu.
  1. If you cannot see the Tracking template column, click the Columns button and then Modify columns.

  1. Select the checkbox beside Tracking template, then click Apply.
  1. Look at the Tracking template column for the campaign that you want to track. If there is already text in the field, please contact us.

1. If the Tracking template column is empty for the campaign that you want to track, click the pencil icon.

2. Copy and paste this text into the Tracking template field:


{lpurl}?network=google_{network}&placement={placement}&keyword={keyword}&device={devicemodel}&saf_src=google_{network}&saf_pt={placement}&saf_kw={keyword}&saf_dv={devicemodel}&saf_cam={campaignid}&saf_grp={adgroupid}&saf_ad={creative}&saf_acc=[InsertGoogleCustomerID]

3. Click Save.

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