Specifying Cost Per Click (CPC) information allows our service to provide more accurate cost savings estimates. Currently only affects savings estimates from audience exclusions.
Welcome to our support page! Here, we'll explain how to use our Cost Estimation Settings, and how it can help you get more accurate cost savings estimates.
Add a Default average CPC to be used for any ad network not specified below
Our dashboard gives you the option to add specific networks and declare a CPC value. Simply click the “+ Add” button
that will open a screen that will let you choose your network, declare a CPC value and apply your settings.
Once you've done so, you'll be able to see a table with the network name, value, and ad network report CPC.
To edit your existing networks, simply click on the "Edit" icon
next to the network you want to modify. You'll be able to change the name, value, and ad network report CPC as needed.
You may also delete any unused or unneeded networks by simply clicking on the “Delete” icon.
Once deleted, that network's CPC value will default to the default value listed in “Default average CPC”.
But what's really important about specifying your CPC information is that it allows our service to provide more accurate cost savings estimates. This currently only affects savings estimates from audience exclusions.
We understand that tracking and optimizing ad networks can be complex, which is why we're here to help. If you have any questions about our Cost Estimation Settings, please don't hesitate to reach out to our support team. We're always happy to assist you in any way we can!