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Phybbit and Fluct SSP

Phybbit Begins Providing Ad Fraud Detection Tool SpiderAF to Fluct SSP

Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data! Phybbit Ltd. (Tokyo, Minato-ku, CEO: Satoko Ohtuski) has just begun providing its AI-equipped ad-fraud detection and reporting tool SpideAF to Fluct Ltd.’s SSP (Tokyo, Minato-ku, CEO: Ken Doi). Digital ad fraud is the act of stealing advertising revenue by manipulating digital ads, such as click fraud for display ads. With significant advancement and sophistication over the years, awareness has grown along with its recognition as an industry-wide problem. Up until recently, Fluct has conducted its own fraud prevention and whitelist, but after introducing Phybbit’s ad-fraud detection and reporting tool SpiderAF, their initiatives have strengthened. Using our machine learning algorithm, they are able to weed out…