Bot farm

What is China’s ‘Wool Party’?

With more than 800 million users, unique farms are emerging in urban areas in the world’s largest smartphone market – China. Their produce? Ad fraud. One example of ad fraud places hundreds to thousands of iPhones or Android smartphones on shelves that are programmed to search, click, and download specific apps multiple times. Farms control app rankings on the app store and search results system.  Farms are often used to promote apps to raise awareness of their own products, but there have also been cases where e-commerce sites write reviews to manipulate their search results. Fraud is rampant in all online industries. According to Admaster, a Chinese digital marketing solutions…