An interview with Sho Yamada, CEO and Founder of Bulbit Inc. and Director at Adways Inc. Get his perspective on ad fraud and why he uses SpiderAF and our Shared Blacklist (SBL).
The relationship between the advertiser Funplex and the agency Drecom. [Notes for our international readers: Funplex is a mobile game company that has developed games for franchises such as Naruto. Drecom runs a digital advertising agency. Interview translated from Japanese to English.] Today we’ll be talking with Ryo Ueno (right), who is part of Funplex Inc.’s Marketing Communication Group/Product Marketing team and Gree Group Inc. Japan Game Division/Marketing group, and Drecom Inc.’s WEB advertising division group chairman, Satoshi Kameoka (left). Ad Fraud with a Good ROAS? Please tell me when you first became aware of ad fraud. Mr. Ueno (Funplex Inc.)︰It was when I implemented a non-incentive network CPE billing model (Cost Per Engagement: a model that uses result points…
Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data! Phybbit Ltd. (Tokyo, Minato-ku, CEO: Satoko Ohtuski) has just begun providing its AI-equipped ad-fraud detection and reporting tool SpideAF to Fluct Ltd.’s SSP (Tokyo, Minato-ku, CEO: Ken Doi). Digital ad fraud is the act of stealing advertising revenue by manipulating digital ads, such as click fraud for display ads. With significant advancement and sophistication over the years, awareness has grown along with its recognition as an industry-wide problem. Up until recently, Fluct has conducted its own fraud prevention and whitelist, but after introducing Phybbit’s ad-fraud detection and reporting tool SpiderAF, their initiatives have strengthened. Using our machine learning algorithm, they are able to weed out…
Get the latest findings on digital ad fraud in the Japanese market from Phybbit! Phybbit Ltd. (Tokyo Minato-ku, CEO: Satoko Ohtsuki) has just released it’s latest Ad Fraud Whitepaper for July 2019. As the market leader in Japan for ad fraud detection and reporting, over 455 billion data results are analyzed using SpiderAF. (The data recorded for this report was conducted from January 1, 2019 – June 30, 2019). Download the latest ad fraud whitepaper here: https://spideraf.com/adfraud-report-whitepaper-2019-07 Being the second time that we’ve conducted this report, the purpose of this report is to let our readers have a better understanding of all issues relating to digital advertising and the current…
About 40% of all ad fraud was detected in the trial ad fraud diagnosis (free trial) that SpiderAF introduced last September.
Mynet is a smartphone game development/operations company. Today we’ll be talking with Mynet’s Chief Business Planner, Ms. Tanaka and Business Planner, Mr. Shiota.
Drecom Co., Ltd. Advertising Sales Department Drecom is a company that does business with the game, advertising, and web industries. Since last December, they have been using SpiderAF to help strengthen their fraud protections.
Being able to analyze large data more efficiently and enabling highly accurate fraud detection i-mobile Co.,Ltd. Provides an advertising delivery system [i-mobile] to internet used on smartphones and PCs. Launching the foremost ad network on mobile devices in the industry and currently operating the most premier service in Japan,
Not only reduce man-hours for tasks but also accumulate know-how against new fraud F@N Communications, Inc. is a company that provides ad network services to affiliate advertising services such as 『A8.net』『Moba8.net』 for smartphones.
1. Please tell us about your company’s background and business. Interspace works with 2 kinds of businesses – the internet advertising business and the web provider business.