Many industries have been greatly affected by COVID-19 this year and its impact is incalculable. However, one industry that has relatively minimized its damage and is quickly starting to recover from the pandemic’s shock compared to the past months is the advertising industry.
Spider AF, One of Japan’s Largest Ad Fraud Countermeasure Tools, Partners With Yahoo! JAPAN’s Display Ads
Spider Labs, Ltd. (Minato-ku, Tokyo, CEO: Satoko Otsuki, hereinafter referred to as Spider Labs) is pleased to announce Spider AF, one of Japan’s largest ad-fraud countermeasure tools, partnering with Yahoo Japan Corporation (HQ: Chiyoda-ku, Tokyo, CEO: Kentaro Kawabe, hereinafter referred to as Yahoo! JAPAN) for its advertising service, Display Ads. Background In 2019, digital ad spending in Japan reached 2,104.8 billion yen (1), surpassing TV ad spending for the first time. Over a six-month period (January-June 2020), Spider AF helped identify a potential $38.5 million in damage caused by digital ad fraud. (4) Yahoo! JAPAN has been using its own ad-fraud countermeasures, but the company decided to begin utilizing Spider…
affitown byGMO, Geniee and FLYWHEEL Join the SHARED BLACKLIST, an Industry-Wide Initiative to Fight Ad Fraud
Tokyo-based Spider Labs, Ltd., developer of the Spider AF anti-advertising fraud software, has announced that affitown byGMO, Geniee, and FLYWHEEL are the latest addition to its roster of partner companies enrolled in the SHARED BLACKLIST.
In order to expand their brand awareness and acquire new users, SmartNews have implemented ad fraud countermeasures in parallel while scaling CPI network user acquisition campaigns.
Ad Fraud Slows Amidst Corona Pandemic. Anti-Ad Fraud Company Spider Labs, Ltd. Releases 2020 First Semester Ad Fraud White Paper
Tokyo-based Anti-Ad Fraud company Spider Labs, Ltd. has released the “2020 First Semester Ad Fraud White Paper”.
[We tried out the new IDFA opt-in on iOS14!] How will this affect mobile ad fraud? Predictions on iOS14’s post opt-in IDFA
IDFA opt-in was unveiled—something that will have tremendous influence on mobile advertising.
With more than 800 million users, unique farms are emerging in urban areas in the world’s largest smartphone market – China. Their produce? Ad fraud.
UNICORN by Adways Inc. – Fraud Prevention And Things You Should Take Notice Of In Future Advertising
An interview with Sho Yamada, CEO and Founder of Bulbit Inc. and Director at Adways Inc. Get his perspective on ad fraud and why he uses SpiderAF and our Shared Blacklist (SBL).
[Notes for our international readers: Funplex is a mobile game company that has developed games for franchises such as Naruto. Drecom runs a digital advertising agency.
Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data!