Ad fraud

Spider AF, One of Japan’s Largest Ad Fraud Countermeasure Tools, Partners With Yahoo! JAPAN’s Display Ads

Spider Labs, Ltd. (Minato-ku, Tokyo, CEO: Satoko Otsuki, hereinafter referred to as Spider Labs) is pleased to announce Spider AF, one of Japan’s largest ad-fraud countermeasure tools, partnering with Yahoo Japan Corporation (HQ: Chiyoda-ku, Tokyo, CEO: Kentaro Kawabe, hereinafter referred to as Yahoo! JAPAN) for its advertising service, Display Ads. Background In 2019, digital ad spending in Japan reached 2,104.8 billion yen (1), surpassing TV ad spending for the first time. Over a six-month period (January-June 2020), Spider AF helped identify a potential $38.5 million in damage caused by digital ad fraud. (4) Yahoo! JAPAN has been using its own ad-fraud countermeasures, but the company decided to begin utilizing Spider…

What is China’s ‘Wool Party’?

With more than 800 million users, unique farms are emerging in urban areas in the world’s largest smartphone market – China. Their produce? Ad fraud.