How to detect ad fraud through a spread sheet.
It is predicted that around 20% of the worlds digital ad spend is falling victim to ad fraud, with an estimated $3 trillion in 2019 alone. Preventing ad fraud not only protects your advertising budget, but also significantly improves your ROAS by allowing you to properly measure the true effectiveness of your marketing campaigns. Here’s how to you can detect ad fraud for free from “SpiderAF”, an expert in ad fraud prevention. Understand the realities of fraud and optimize your bottom line with real users and analysis based on the right data.