Event

Publishers Hard At Work! Publishers Talking About Brand Safety

On June 13 (Thu), we held an Ad fraud meetup event. Today’s post will be about the panel’s discussion in that seminar: Publishers Hard At Work! Publishers Talking About Brand Safety. Ad fraud is a heavily debated buzzword among advertisers. However, it has been an undeniable fact that there has been damage to publishers’ brand image due to the influence of “fake advertisement.” Today, we take a look at the issue and see how top publishers in the industry work to protect their own images! ModeratorHiroshi Ikeda(Platform Division Deputy Division Manager – Ad Generation / Supership) SpeakerTatsuya Yanagida (Digital Innovation HQ Product Planning Division / Asahi Shimbun Hiroharu Imaoka(Marketing Product…