Ad fraud

First Vendor in APAC to Earn the TAG Certified Against Ad Fraud seal

We are proud to announce that Phybbit and SpiderAF is the first vendor in the Asia Pacific region to earn the TAG Certification Against Ad Fraud seal. The Trustworthy Accountability Group (TAG) – a not for profit self-regulatory organisation – was set up with a mission to tackle criminal activity in digital advertising. According to research by the Interactive Advertising Bureau and E&Y in 2015, if the industry works together to tackle criminal activity, it could save over $8 Billion a year in the US alone. By tackling these challenges, TAG hopes to ensure that brands can trust and invest in digital advertising moving forward. We sat down with Nick…

What is China’s ‘Wool Party’?

With more than 800 million users, unique farms are emerging in urban areas in the world’s largest smartphone market – China. Their produce? Ad fraud. One example of ad fraud places hundreds to thousands of iPhones or Android smartphones on shelves that are programmed to search, click, and download specific apps multiple times. Farms control app rankings on the app store and search results system.  Farms are often used to promote apps to raise awareness of their own products, but there have also been cases where e-commerce sites write reviews to manipulate their search results. Fraud is rampant in all online industries. According to Admaster, a Chinese digital marketing solutions…


Phybbit Attending DMEXCO 2019

It’s almost time for one of the year’s biggest digital marketing and ad tech events! DMEXCO – Digital Marketing Expo and Conference – will be held in Cologne, Germany this week on Sept. 11th and 12th. Phybbit is excited to be attending DMEXCO for the first time to talk with people from around the world about the importance of fighting digital ad fraud.

Funplex and Drecome use SpiderAF

What are the benefits of a united advertiser and agency response to ad fraud?

The relationship between the advertiser Funplex and the agency Drecom. [Notes for our international readers: Funplex is a mobile game company that has developed games for franchises such as Naruto. Drecom runs a digital advertising agency. Interview translated from Japanese to English.] Today we’ll be talking with Ryo Ueno (right), who is part of Funplex Inc.’s Marketing Communication Group/Product Marketing team and Gree Group Inc. Japan Game Division/Marketing group, and Drecom Inc.’s WEB advertising division group chairman, Satoshi Kameoka (left). Ad Fraud with a Good ROAS? Please tell me when you first became aware of ad fraud. Mr. Ueno (Funplex Inc.)︰It was when I implemented a non-incentive network CPE billing model (Cost Per Engagement: a model that uses result points…

Phybbit and Fluct SSP

Phybbit Begins Providing Ad Fraud Detection Tool SpiderAF to Fluct SSP

Fluct SSP will also participate in the Shared Blacklist, joining major companies in Japan sharing ad fraud data! Phybbit Ltd. (Tokyo, Minato-ku, CEO: Satoko Ohtuski) has just begun providing its AI-equipped ad-fraud detection and reporting tool SpideAF to Fluct Ltd.’s SSP (Tokyo, Minato-ku, CEO: Ken Doi). Digital ad fraud is the act of stealing advertising revenue by manipulating digital ads, such as click fraud for display ads. With significant advancement and sophistication over the years, awareness has grown along with its recognition as an industry-wide problem. Up until recently, Fluct has conducted its own fraud prevention and whitelist, but after introducing Phybbit’s ad-fraud detection and reporting tool SpiderAF, their initiatives have strengthened. Using our machine learning algorithm, they are able to weed out…

Ad Fraud Whitepaper July 2019

According to Phybbit’s New Ad Fraud Whitepaper, 18.9% of Traffic in Japan was Fraud in 2019

Get the latest findings on digital ad fraud in the Japanese market from Phybbit! Phybbit Ltd. (Tokyo Minato-ku, CEO: Satoko Ohtsuki) has just released it’s latest Ad Fraud Whitepaper for July 2019. As the market leader in Japan for ad fraud detection and reporting, over 455 billion data results are analyzed using SpiderAF. (The data recorded for this report was conducted from January 1, 2019 – June 30, 2019). Download the latest ad fraud whitepaper here: Being the second time that we’ve conducted this report, the purpose of this report is to let our readers have a better understanding of all issues relating to digital advertising and the current…