According to Phybbit’s New Ad Fraud Whitepaper, 18.9% of Traffic in Japan was Fraud in 2019
Get the latest findings on digital ad fraud in the Japanese market from Phybbit!Phybbit Ltd. (Tokyo Minato-ku, CEO: Satoko Ohtsuki) has just released it’s latest Ad Fraud Whitepaper for July 2019. As the market leader in Japan for ad fraud detection and reporting, over 455 billion data results are analyzed using SpiderAF. (The data recorded for this report was conducted from January 1, 2019 – June 30, 2019). Download the latest ad fraud whitepaper here: https://spideraf.com/adfraud-report-whitepaper-2019-07 Being the second time that we’ve conducted this report, the purpose of this report is to let our readers have a better understanding of all issues relating to digital advertising and the current trends with ad fraud.
According to the newest report from the World Federation of Advertisers (WFA), ad fraud is expected to grow into a $50 billion dollar industry. With the total investment towards digital media in the world expected to grow from $400 billion to $500 billion dollars in that timeframe, this would mean that ad fraud will make up 10% of ad revenues. However, the WFA has also pointed out the real serious issue that the actual proportion of ad fraud could surpass even this number.
- Ad Fraud On Track to Become 2nd Biggest Source Of Revenue For Organized Crime (Reference：SpiderAF blog)
■Ad Fraud Whitepaper July 2019 Preview
・By The Numbers
・Mobile OS Breakdown
・New Device Ratio
Download the whitepaper here:（https://spideraf.com/adfraud-report-whitepaper-2019-07） Please contact firstname.lastname@example.org for any inquiries regarding the whitepaper.