Respond quickly to ad fraud with limited resources with Spider AF

About MOLOCO Privately held and headquartered in Silicon Valley with offices around the globe, MOLOCO, Inc., empowers mobile apps to run their own advertising business by providing all of the required components as a cloud service. Founded in 2013 by top talent from Google, Amazon, and Twitter, the company offers a complete suite of programmatic advertising solutions to help mobile companies optimize the performance of their acquisition, retention, and monetization campaigns. Goal ・To enhance MOLOCO’s anti-fraud efforts, improve ad quality and boost ROI.・To determine how MOLOCO’s organization can stay ahead of the arms race between fraud detection and fraudsters.  Issues ・ In late 2017 MOLOCO saw a small dip in…

[Press release]Tokyo-Based Phybbit, Ltd., Becomes the First Asian vendor To Be Globally Certified Against Fraud by the Trustworthy Accountability Group (TAG)

SpiderAF and SHARED BLACKLIST are committed to providing world class services to eradicate ad fraud.P Tokyo-based Phybbit, Ltd., developer of SpiderAF anti-advertising fraud software, has become the first vendor anywhere in Asia to be globally Certified Against Fraud by the Trustworthy Accountability Group (TAG), an international advertising industry initiative fighting criminal activity in the digital advertising supply chain, and included in the list of companies awarded with the “Certified Against Fraud” Seal. SpiderAF is a powerful AI-driven anti-fraud system that can detect a range of online advertising fraud techniques such as fake impressions, clicks and conversions. Phybbit is also the creator of the Shared Blacklist (SBL), a first-of-its-kind industry-wide list…

First Vendor in APAC to Earn the TAG Certified Against Ad Fraud seal

We are proud to announce that Phybbit and SpiderAF is the first vendor in the Asia Pacific region to earn the TAG Certification Against Ad Fraud seal. The Trustworthy Accountability Group (TAG) – a not for profit self-regulatory organisation – was set up with a mission to tackle criminal activity in digital advertising. According to research by the Interactive Advertising Bureau and E&Y in 2015, if the industry works together to tackle criminal activity, it could save over $8 Billion a year in the US alone. By tackling these challenges, TAG hopes to ensure that brands can trust and invest in digital advertising moving forward. We sat down with Nick…

What is China’s ‘Wool Party’?

With more than 800 million users, unique farms are emerging in urban areas in the world’s largest smartphone market – China. Their produce? Ad fraud. One example of ad fraud places hundreds to thousands of iPhones or Android smartphones on shelves that are programmed to search, click, and download specific apps multiple times. Farms control app rankings on the app store and search results system.  Farms are often used to promote apps to raise awareness of their own products, but there have also been cases where e-commerce sites write reviews to manipulate their search results. Fraud is rampant in all online industries. According to Admaster, a Chinese digital marketing solutions…

The Creator of [SpiderAF]: An Interview with CTO Eurico Doirado – Part 2 –

Today we sat down to talk with the leader of the engineering team, and muscle behind [SpiderAF] – CTO Eurico Doirado! In the previous entry, we talked about his background and his reasons for coming to Japan. Now we’ll be going into what his impressions were like when he joined Phybbit, his thoughts on team-building, and more! Let’s start off by talking about how he learned about Phybbit! My first impression was that this was going to be a “Crazy Adventure!” Developing games was a fun experience, but I had very strong thoughts on creating my own business. After I left the previous company, I started to work as a…

Publishers Hard At Work! Publishers Talking About Brand Safety

On June 13 (Thu), we held an Ad fraud meetup event. Today’s post will be about the panel’s discussion in that seminar: Publishers Hard At Work! Publishers Talking About Brand Safety. Ad fraud is a heavily debated buzzword among advertisers. However, it has been an undeniable fact that there has been damage to publishers’ brand image due to the influence of “fake advertisement.” Today, we take a look at the issue and see how top publishers in the industry work to protect their own images! ModeratorHiroshi Ikeda(Platform Division Deputy Division Manager – Ad Generation / Supership) SpeakerTatsuya Yanagida (Digital Innovation HQ Product Planning Division / Asahi Shimbun Hiroharu Imaoka(Marketing Product…

Premium Friday at Phybbit

In this blog post we give you a small peak of the company culture here at Phybbit in Tokyo. We’re working hard to build a modern company with happy and engaged employees.

DMEXCO 2019

Phybbit Attending DMEXCO 2019

It’s almost time for one of the year’s biggest digital marketing and ad tech events! DMEXCO – Digital Marketing Expo and Conference – will be held in Cologne, Germany this week on Sept. 11th and 12th. Phybbit is excited to be attending DMEXCO for the first time to talk with people from around the world about the importance of fighting digital ad fraud.